Hotelogix

NOVEMBER 28, 2024

Track performance metrics regularly and adjust allocations based on results. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

AskSuite

JUNE 27, 2025

In just seven months, the hotel group generated a 17x ROI from direct bookings alone and over $53,000 in group sales opportunities , proving that instant, automated responses drive both guest satisfaction and revenue. Even more impressive, over 54% of guest interactions were handled outside business hours , fully managed by the AI agent.

Services 88

Services Upsell Hotels Revenue 88

eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Consider questions like: What do you want to improve with a CDP? What limitations in your current setup need to be addressed?

Scale 59

Scale Upsell Hotels Hospitality 59

Hotel Speak

MAY 14, 2025

Initial Costs and ROI Concerns While software investments may seem high, the ROI from optimized operationsfewer breakdowns, better guest scorescan quickly justify the spend. Booking Platforms & OTAs booking lead times, cancellation trends, channel performance. Training and simple tools are essential.

Management 50

Management Forecasting Occupancy Services 50

Hospitality Today

JULY 2, 2025

At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g.,

ROI 40

ROI Travel OTA Shopping 40

MediaBoom

DECEMBER 20, 2024

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Measuring ROI in Hospitality Content Marketing Understanding ROI is essential to refining content strategies. What are quick-win strategies to boost hospitality content ROI?

Marketing 52

Marketing Market Hospitality ROI 52

MediaBoom

JUNE 30, 2025

When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%. Is your website equipped with an online booking process quick and easy on both desktop and mobile so that you can properly compete with Online Travel Agencies (OTAs)?

Marketing 53

Marketing Market Digital Marketing Hotels 53

Social Hospitality

MAY 8, 2025

OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings. It should be seamless , showing real-time prices and availability. How Can Hotels Optimize for Voice Search?

Digital Marketing 130

Digital Marketing Hotel Marketing Marketing Market 130

TravelNet

MAY 19, 2025

Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Revenue Stream #2: Owner-Facing Services Your property owners arent just looking for bookings theyre looking for peace of mind, ROI, and operational excellence.

Occupancy 59

Occupancy Revenue Marketing Market 59

Hotelogix

JANUARY 19, 2025

Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront. Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs. Paid Advertising and Retargeting When organic efforts need a boost, paid advertising steps in.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. While OTAs are an essential part of a hotels marketing and distribution strategy, they shouldnt be the dominant source of bookings. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Hotel Business

JUNE 9, 2025

Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. It enables schedule and rule enforcement; over-the-air (OTA) firmware and setting updates; notifications; and analytics and reporting for smarter energy management. ​​Nomadix Inc.

Management 66

Management ROI OTA Occupancy 66

AskSuite

MAY 22, 2025

Hotels that provide this level of responsiveness via AI have seen direct bookings grow and OTA dependency shrink, thanks to: Smart integrations and availability/pricing conversations Real-time, multiple-channel traveler support Dynamic, human-like responses with appropriate tone and context 2.

Hospitality 52

Hospitality Scale Sales Travel 52

Hospitality Tech

JUNE 16, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.

Services 52

Services Upsell Operations Scale 52

AskSuite

JULY 23, 2025

Step 5: Align Naming Across All Platforms Ensure your hotel name and location appear exactly the same on: Instagram Google Business Profile Hotel website OTAs (Booking, Expedia, etc.) Lack of measurable ROI : Without tracking tools or campaign structure, you may gain visibility without bookings. Brand dilution : A poor fit (e.g.,

Hotels 52

Hotels Branding Travel Intent 52

TravelNet

JULY 16, 2025

Your cost to acquire an OTA guest is going up. Focus on portfolio-level ROI, not just top-line revenue It’s tempting to chase growth for its own sake—more listings, more channels, more exposure. Are you investing enough in retargeting or email remarketing to bring them back next time? They’re early signals.

Marketing 59

Marketing Market Revenue Closing 59

Little Hotelier

MAY 19, 2025

The best will deliver incredible ROI, by securing you more bookings than ever before. As you improve the efficiency and effectiveness of your efforts, your marketing ROI will improve too. Measurable results Speaking of ROI, a marketing partner will deliver clear, tangible, measurable results.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations 52

Operations Management Consumer Branding 52

Travel Media Group

MAY 15, 2025

And I think when you look at that, that common question that we hear all the time, what’s the ROI of responding to reviews? And I think about that, those relationships and think about the motivation of an OTA, their motivation is to sell hotel rooms. Well, yeah. Ryan Embree: Yeah. No, absolutely.

Travel 52

Travel Digital Marketing Hospitality Scale 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Consumer 52

Consumer Branding Hotels Operations 52

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations 52

Operations ROI Branding Management 52

Hotelogix

APRIL 17, 2025

Adapting to Changing Expectations Keep a pulse on travel trends via OTA data , social listening, and reviews. 👉 Read Also - Hotel PMS UX: Improve Revenue & Staff Workflow Measuring ROI on Entertainment Investments Entertainment initiatives can feel intangible — but there are clear ways to measure their impact.

Hotels 40

Hotels ROI Upsell Ancillary Revenue 40

Hotelogix

APRIL 24, 2025

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q3: Can loyalty programs increase direct bookings? A: Absolutely.

OTA 52

OTA Upsell Hotels Target Marketing 52

Hotelogix

MARCH 21, 2025

In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Focus on ROI —hotels using AI messaging have seen 30-50% lower operational costs by reducing manual labor.

Services 40

Services Hotels OTA Operations 40

Webrezpro

JUNE 9, 2023

Online travel agencies (OTAs) like Expedia and Booking.com can bring a significant proportion of revenue to a lodging business, but they also demand high commission fees. Ultimately, the relationship should be determined by the ROI generated from your OTA channels. Do you love ’em or hate ’em?

OTA 98

OTA ROI Revenue Business 98

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107

OTA Overbooking ROI Hotels 107

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Refine

NOVEMBER 27, 2023

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid?

OTA 69

OTA ROI Revenue Management Revenue 69

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA 52

OTA Management Revenue Occupancy 52

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Marketing 98

Marketing Market Cost Per Click Email Marketing 98

Hotel Business

JANUARY 17, 2023

The digital transformation era is often discussed in relation to transforming the guest experience with digital engagement tools like OTAs, metasearch, mobile check-in and guest apps. Every piece of your tech stack must deliver a positive ROI to your bottom line—that’s a given. Empower team members (with the right technology).

ROI 116

ROI Hiring Hotels Business 116

Bookassist

JUNE 14, 2022

A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal.

Revenue 52

Revenue ROI OTA Hotels 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter?

Marketing 98

Marketing Market Hotels ROI 98