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How to calculate your Guest Acquisition Cost (GAC) in 2023

Cloudbeds

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Calculating CPC fees and OTA commissions is relatively easy, but how would you allocate the costs of maintaining your hotel website and booking engine?

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How to create a direct booking website

Little Hotelier

Why your small hotel needs its own direct booking website Many small, independent hotels remain reliant on OTAs and other booking channels to attract guests. With Little Hotelier your business can enhance its guest experience and revenue, with up to a 46% increase in bookings and an ROI of 63x!

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Squarespace booking system

Little Hotelier

Booking Add-ons No easy way to upsell or cross-sell during the booking process. Fully integrated with 450+ OTAs and booking channels. By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x! No more double-bookings!

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How to Improve Hotel Sales for Small Properties

Little Hotelier

This is a great way to get more people in the door as well as upsell to returning guests. Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Tips for success While OTAs are useful, you don’t want to rely on them all the time.

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Hotel Self-Service Kiosk: Why Is It a Must-Have?

eZee Absolute

Upsell your resources effectively. Along with the instant reservation for walk-in guests, it successfully serves guests who have pre-booked through the hotel or any OTA website. Upsell your resources effectively. This is why upselling your services at the front desk results in a low success rate. Say goodbye to queues.

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Hotel Marketing Plan & Strategies for 2022 & 2023

Xotels

In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. ” The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. Set the right objectives to succeed. Hyper-target.

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A comprehensive guide to hotel management software

Cloudbeds

Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. No more overbookings. Pre-arrival.