How to calculate your Guest Acquisition Cost (GAC) in 2023
Cloudbeds
FEBRUARY 15, 2023
For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Calculating CPC fees and OTA commissions is relatively easy, but how would you allocate the costs of maintaining your hotel website and booking engine?
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