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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Outsourced revenuemanagement has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. If you’re a hotelier evaluating your revenue strategy, this is your practical starting point. What Is Outsourced RevenueManagement?
Manual distribution management was not a sustainable proposition Before switching to STAAH, the Chalets 1066 team used its PMS, Planyo, to manage bookings, but syncing rates and availability across multiple OTAs was a manual and error-prone process.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenuemanagers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
Dynamic Pricing: Use revenuemanagement tools to adjust pricing based on demand while offering competitive deals. Booking Engine: eZee Reservation is one such tool that helps guests easily book rooms directly through your website, enhancing your online presence and reducing commission fees from third-party OTAs.
So, Im calling the mistakes out Here are 5 brutal revenuemanagement mistakes I see hotels make all the time as a CEO of a revenuemanagement consulting firm. Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1. Time is of the essence.
As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. The STAAH Channel Manager provided the flexibility and real-time updates the team needed.
The Data Behind the Disconnect 67% of hotel revenuemanagers say they can’t consolidate data across platforms 90% of distribution leaders struggle with fragmented vendor systems Most marketing, revenue, and distribution teams still operate in functional silos Translation? It’s a coordination problem.
It can directly impact revenue, guest satisfaction, and your ability to scale. What Is a Channel Manager and Why Does It Matter? A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. front-page listing).
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenuemanagement. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
But luckily, there is a solution: Single-solution platforms that consolidate all essential hotel management tools into one complete system. Gone are the days of dealing with multiple systems for reservations, revenuemanagement, and guest engagement.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenuemanagement and distribution efforts to maximise total hotel revenue. Your hotel commercial strategy should therefore work to enhance your visibility across GDSs, OTAs and metasearch.
From making sure staff, guests, and smooth operations are all attended to, we can understand why revenuemanagement so frequently gets put on the back burners. So, let’s provide you with a list of revenuemanagement tools to simplify managing your hotel so much easier: What are RevenueManagement Tools?
Manual rate updates time consuming and error-ridden Before STAAH , Grand Sunshine Resort had significant day-to-day challenges in managing room rates, availability and guest reviews. Combined with dynamic pricing, pooled inventory and other smart revenuemanagement features, the direct booking capability with STAAH is best-in-its-class.
Hotel management challenged by seasonality in the mountains When Ana Sánchez joined Snö Hotels as RevenueManager over five years ago, she encountered an exciting challenge; helping to build a hotel chain from scratch that specialised in snow and mountain destinations – using the right technology from day one.
industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.
Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies , revenuemanagement , and the potential profitability of the business. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners.
Leading solution providers: Lighthouse (formerly OTA Insight) Business Intelligence Solution , RevenueManagement Systems Nomadix Network Management Journey Booking Engine Eigen Payments Accounting Atomize RevenueManagement Systems Submit an Article Advertisements Why Allergen Safety is the next frontier in hospitality About us
For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly. It is also worth noting that commission isn’t the only cost associated with OTAs. But is this really the case?
AI-powered revenuemanagement doesnt just suggest price hikes; it ensures that your pricing aligns with demand fluctuations , maximizing revenue without turning potential guests away. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. And this is just the beginning.
Rates, inventory and reservations were manually managed, which was inefficient and increased the chances of making mistakes. Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Competition for hotels grew, and prices started to fluctuate more as revenuemanagement systems made pricing strategies more sophisticated.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. Initially, reviews were just something you responded to, then we learned to take advantage of review insights for operations, and now they even have the potential to be a revenuemanagement tool.
They simplify the often complex world of revenuemanagement , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings.
The Hotel Marketing Podcast is for hotel marketers, revenuemanagers, and hospitality professionals looking to enhance their marketing efforts. The Boostly Podcast is for hospitality business owners, managers, and marketers looking to enhance their direct booking strategies and gain independence from OTAs. Who’s it for?
Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue. 7 tips to improve EBITDAR As a profit metric, EBITDAR can be improved in two ways: increasing revenue and reducing costs.
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenuemanagement, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years.
Rates, inventory and reservations were manually managed, which was inefficient and increased the chances of making mistakes. Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Members always see at least five per cent lower prices than public OTAs, which helps you drive margin on lean dates.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Receive daily leadership insights and stay ahead of the competition.
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Channel management partners have come a long way, and they do provide an interesting solution to distribution. In an unbranded environment, youre relying more heavily on OTA partners, which comes at a higher cost of distribution. People have said that were giving away all our secrets in our pitch decks. We’re not.
With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex. In this blog we look at some common issues that hoteliers of any size face and where effective channel management through the right platform helps overcome these.
6/30/2025 Duetto Introduces RMS for Limited-Service Hotels Duetto introduces GameTime, a streamlined revenuemanagement system (RMS) designed specifically for select-service and limited-service hotel brands. Whether general or front desk managers, our staff use it with ease and confidence. GameTime is already in use.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. Enter the channel manager. You can maximise occupancy and revenue without manual rate updates.
The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.
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