Hotel Business

MARCH 16, 2023

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

Average Length of Stay 52

Average Length of Stay OTA Occupancy Digital Marketing 52

Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.

OTA 98

OTA Upsell Average Length of Stay Revenue 98

Little Hotelier

NOVEMBER 6, 2023

What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. So what is revenue optimisation? Channel management Optimise the revenue potential of all your booking channels with a dedicated solution.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

OCTOBER 9, 2023

Revenue and profit are always important, but more specific KPIs around average length of stays may not always be as integral to highlight in hotel metrics reports. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

SiteMinder

NOVEMBER 30, 2023

Here are the tourism statistics that stand out: While OTAs are the preferred method of booking for 27% of French travellers, this preference is a lot higher amongst its international source markets with China leading the pack at 55%, 37% for the UK and 34% for Germany. Tourists spend an average of 167 USD per day in Thailand.

Travel 52

Travel Accommodation Tourism Hotels 52

Cloudbeds

MARCH 16, 2023

Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

Cloudbeds

MARCH 20, 2023

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52