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SiteMinder: Traveler confidence surges post-pandemic

Hotel Business

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102
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What is a booking engine? How to increase profitability and direct bookings

Cloudbeds

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.

OTA 98
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Reaction to KeyData Article About Trends Heading into 2024

TravelNet

Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and average length of stay are down, and; shoulder season performance is slightly up. KeyData’s October 2023 overview of industry trends reveals a few potentially worrisome trends as we head into 2024.

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Cloudbeds launches State of Independent Lodging Report

Hotel Business

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

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SiteMinder’s Hotel Booking Trends: New analysis of 100 million reservations shows surge in global traveller confidence for 2023

SiteMinder

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

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Why properties should consider midterm bookings this summer

SiteMinder

Additional data from SiteMinder’s Hotel Booking Trends indicated that the average length of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest average stay length in August.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

Revenue and profit are always important, but more specific KPIs around average length of stays may not always be as integral to highlight in hotel metrics reports. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable. With SiteMinder, you're always a step ahead.