eZee Absolute

MAY 13, 2024

It provides a quick overview of key performance indicators (KPIs) such as occupancy rate, Average Daily Rate (ADR) , and Revenue per Available Room (RevPAR) for the previous day, week, month, or year (depending on the configuration). For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Inn Quest

JUNE 13, 2023

Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Group These guests travel with a group that has reserved a block of rooms in advance at a special group rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Travel Hotels 98

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website. What is a direct booking?

OTA 98

OTA Revenue Travel Hotels 98

SiteMinder

OCTOBER 10, 2023

Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times. Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Market 59

Market Marketing Hotels ROI 59

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

NOVEMBER 20, 2023

Hoteliers can then own the guest relationship and communications from start to finish, and also avoid paying commission fees to online travel agents like Booking.com. Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Inn Quest

AUGUST 15, 2023

Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking.

Management 52

Management Global Distribution System Overbooking OTA 52

MediaBoom

FEBRUARY 23, 2024

Studying Demographics Understand the demographic characteristics of luxury consumers, including age, income level, occupation, and geographic location. Analyze demographic data to identify key segments within the affluent customer market. Executives, entrepreneurs, and professionals are often part of the luxury consumer market.

Consumer 98

Consumer Branding Market Research Market 98

SiteMinder

OCTOBER 10, 2022

is a hotel analytics company founded in 1985 as Smith Travel Research. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. It compares your hotel’s data to your compset and your broader market.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Hotelier Magazine

MARCH 11, 2024

Leisure travel has been leading the recovery of the tourism sector, especially domestic travel, and we can see people have re-affirmed the importance of travel. Occupancy rates have returned to pre-pandemic levels with ships largely at 95 per cent occupancy.

Tourism 52

Tourism Business Market Marketing 52

eZee Absolute

JANUARY 9, 2023

If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Usually, many digital nomads are successful professionals who have chosen to embrace the nomadic lifestyle and work remotely, allowing them to earn a good income while traveling.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelogix

NOVEMBER 17, 2023

For example, you can highlight pop-ups such as "discounts for direct hotel bookings" Travelers do prefer perks and offers while making a booking.    Direct bookings are an integral part of a hotel's distribution mix. This helps in attracting more guests via increased direct bookings.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. What is an Airbnb? However, not anyone can simply start an Airbnb and begin earning big money.

Accommodation 52

Accommodation Motels Business Occupancy 52

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations 52

Operations Hiring Hotels Services 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

Hospitality 73

Hospitality Market Marketing Business 73

SiteMinder

NOVEMBER 22, 2023

Coupled with this is the need for effective marketing strategies, which might include digital advertising, social media promotion, and leveraging local partnerships, to ensure the event reaches its target audience and achieves maximum attendance. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

Hotelogix

OCTOBER 18, 2023

This leads to better utilization of room inventory and maximizes occupancy rates. Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. Consider working with influencers or travel bloggers to extend your reach. RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. Get a better understanding of your ideal guests and guest segments.

Business 59

Business Hotels Management Revenue 59

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 93

Digital Marketing Services Market Marketing 93

SiteMinder

OCTOBER 11, 2022

In today’s fast-paced travel environment, it’s critical that you automate as many tasks as possible. Naturally, this can increase your relevance in search engine results and online presence, allowing more travellers to discover your property during their online booking journey. Develop a better rapport with your target market segment.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs.

Revenue 52

Revenue Hotels OTA Operations 52

Hotel Speak

MAY 9, 2023

By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This approach not only puts hotels at a disadvantage compared to other businesses that have embraced technology but also fails to cater to the ever-more digitally savvy traveller of today.

Upsell 59

Upsell Hotels Revenue Operations 59