Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Starting small and scaling strategically, with the right tools, ensures your OTA presence is both effective and manageable. Deciding whether to use a GDS depends on your target market and goals. Should You Sign Up?

OTA 52

OTA Hotels Travel Services 52

SiteMinder

NOVEMBER 22, 2023

Ranging from small, intimate board meetings to large-scale international conferences, they often require technological support, such as high-speed internet and audiovisual equipment, alongside flexible seating arrangements. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

Little Hotelier

JULY 5, 2023

The amount of money you make will depend on how many rooms you have to rent out, your nightly rate, and your occupancy rate throughout the year. Note that most Airbnb listings are side gigs, so if you treat it like a business and you have multiple listings with high occupancy, you can earn significantly more.

Accommodation 52

Accommodation Motels Business Occupancy 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. They can leverage consistent standards and economies of scale to deliver reliable experiences. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules.

Operations 52

Operations Management OTA Hotels 52

Hotelogix

OCTOBER 18, 2023

This leads to better utilization of room inventory and maximizes occupancy rates. Helps You Make Data-Driven Decisions Reservation systems offer detailed reports and analytics on occupancy rates, revenue, and guest preferences. This data allows hotels to adjust rates for peak and off-peak periods, optimizing revenue generation.

Business 40

Business Global Distribution System Cancellation Hotels 40

Travel Media Group

JULY 19, 2023

We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. So for example, you know, we may have some hotels that summertime is their peak travel time and it’s their peak occupancy months. That was a huge initiative for us back in April.

Hospitality 97

Hospitality Market Marketing Business 97

Hotelier Magazine

MARCH 11, 2024

Occupancy rates have returned to pre-pandemic levels with ships largely at 95 per cent occupancy. Meeting and convention business continues to be strong for Vancouver and the city remains largely unaffected by the challenges other peer cities have had in re-building this segment of their market.

Tourism 52

Tourism Business Marketing Market 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. Power-saving lights such as LEDs are another great option, as well as lights that are motion-sensitive.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. This will boost marketing efforts, allow you to share promotions, and encourage guest feedback.

Hotels 52

Hotels Management Revenue Management Revenue 52

MediaBoom

MARCH 14, 2024

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. Additionally, videos can serve as reassuring final nudges for guests who are deciding between accommodations, tipping the scales in your favor.

Digital Marketing 68

Digital Marketing Services Market Marketing 68