MediaBoom

APRIL 24, 2023

Luxury car marketing is just one of the many branches of marketing. But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. With proper implementation of the right strategies , construction firms can thrive in the digital age.

Digital Marketing 89

Digital Marketing Construction Market Marketing 89

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Do Manufacturing Companies Need Digital Marketing?

Digital Marketing 83

Digital Marketing Market Marketing B2B 83

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

gcommerce

DECEMBER 4, 2023

Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 90

Travel Target Marketing Digital Marketing Market 90

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 85

Consumer Branding Market Research Market 85

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Understanding your target audience is the first step to crafting a brand that resonates with their needs and desires.

Branding 74

Branding Hotels Market Marketing 74

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

FEBRUARY 26, 2024

The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. There has never been a better time to build a luxury brand than this.

Branding 97

Branding Digital Marketing Market Marketing 97

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

Catala Consulting

JANUARY 8, 2024

They began to incorporate a broader spectrum of data, including historical booking information, competitor pricing, market trends, and even weather forecasts. RMS transitioned from merely suggesting room prices to providing a deep analytical view of market dynamics.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities.

Hotels 52

Hotels Branding Market Marketing 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Hotels 59

Hotels Market Marketing ROI 59

Anthony Iannarino

MAY 2, 2019

They spend their time looking for a go-to-market strategy that eliminates the need for salespeople, a part of the business they see as a cost, and one they have no idea how to engage and manage effectively.

Sales 95

Sales Target Marketing Marketing Strategy Services 95

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. And for the majority of brand, that’s exactly what happens.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

STAAH

JUNE 6, 2023

This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies. Feel free to write to us at marketing@staah.com

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter? Tiffany & Co.

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. What advertising and marketing strategies do they use on Facebook and across social media?

Real Estate 88

Real Estate Digital Marketing Sales Market 88

A Sales Guy

DECEMBER 1, 2016

Marketing content designed to generate leads is weak, uninspiring and offers little value to the target market. If your content marketing and account based marketing content aren’t doing the above, you don’t have lead generating content; you have a lot of documents. Have you noticed? Most content sucks.

Market 117

Market Marketing Target Marketing Marketing Strategy 117

SiteMinder

NOVEMBER 14, 2023

Superior guest acquisition Though Amenitiz focuses on offering a manageable booking experience to entice more guests, SiteMinder does this and goes several steps further, as it equips hoteliers with valuable insights that can be leveraged to understand guest preferences, competitor pricing, and market trends.

OTA 52

OTA Revenue Management Overbooking 52

Little Hotelier

OCTOBER 11, 2023

It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy. Will you write hotel marketing blogs? Post images at the local market, or explain the benefits of purchasing from local farmers.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. billion in 2022.

Branding 59

Branding Travel Services Target Marketing 59

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Adapt SEO strategy to capture national search traffic effectively. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 88

Hotels Accommodation Target Marketing Business 88