MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 105

Tourism Marketing Market Hospitality 105

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 74

Branding Travel Services Target Marketing 74

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Online Travel Agents OTAs are your billboards to acquire guests. What do they look like? Where are they based?

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 97

Hotel Marketing Marketing Market Marketing Strategy 97

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Here’s how brand positioning works: Target Audience: Who are your ideal guests? Competitive Analysis: Don’t operate in a vacuum.

Branding 98

Branding Hotels Marketing Market 98

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. We understand that it can be challenging to reach your target audience and grow your client base as a business owner. The best way to use video for marketing is to use it as an extension of your other digital marketing strategies.

Digital Marketing 99

Digital Marketing Construction Marketing Market 99

MediaBoom

JUNE 10, 2024

Market your content on social media Generation Xers are mostly outside of the luxury brand target market, but not all. We made sure to focus on creating enticing content for potential Aspen travelers who are searching through Google. How does luxury content marketing vary from regular ones?

Branding 98

Branding Marketing Market Marketing Strategy 98

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Cost-effective marketing. Airbnb is such a popular platform that some travellers never step outside of it, even to Airbnb competitors. Diverse demographics.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

STAAH

JUNE 6, 2023

Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).

Cancellation 97

Cancellation OTA Global Distribution System Revenue 97

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  These websites serve as a critical resource for travelers looking to make informed decisions based on past guests' experiences.

Hotels 84

Hotels Services Management Accommodation 84

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

MediaBoom

APRIL 24, 2023

But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. What is the Target Market for Luxury Vehicles?

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Marketing 105

Marketing Market Hotels Travel 105

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Participate in travel trade shows and online travel forums to network and attract new guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 98

Consumer Branding Market Research Marketing 98

MediaBoom

FEBRUARY 26, 2024

Gain insights into how luxury travel agencies utilize words to create an ambiance of sophistication, exclusivity, and opulence. Expressions that focus on rarity, prestige, and status help entice an elite target market. Rather, we’ll enlist words used by luxury travel agencies to give a rough idea of the process.

Branding 98

Branding Marketing Market Digital Marketing 98

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Marketing Market Hotels 98

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Marketing 59

Marketing Market Hotels Target Marketing 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 85

Digital Marketing Services Marketing Market 85

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 98

Branding Hotels Services Marketing 98

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Group These guests travel with a group that has reserved a block of rooms in advance at a special group rate.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Why does content marketing matter? What makes your brand unique?

Marketing 59

Marketing Market Hotels Travel 59

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? You could put a spot like that on the map with a good marketing plan.

Marketing 59

Marketing Market Tourism Marketing Strategy 59

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Before we unpack travellers’ new behaviours, we need to take one step back and ask the most basic of questions – who is your guest? .

Market Share 52

Market Share Marketing Market Consumer 52

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Hotel blogs represent a golden opportunity to attract more guests.

Hotels 52

Hotels Travel Motels Accommodation 52

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Social Hospitality

JULY 5, 2022

Your ads could play when the majority of people were either at home watching TV, or traveling to work and listening to the radio. Moreover, targeting a specific audience is tough: your ad will be seen by people of all socioeconomic layers, ages, and interests. Many companies prefer to reach their target market over the phone.

Marketing 189

Marketing Market Branding Services 189