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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

Polcheira will oversee all aspects of the hotels sales and marketing strategy, focusing on expanding the hotels market reach, driving revenue across multiple channels, and fostering key partnerships. I am thrilled to join Capella Sydney, a hotel renowned for its commitment to excellence and luxury, he said.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Customized communication : AI chatbots can integrate with CRM systems to greet returning guests by name, recall past stays, and recommend relevant services throughlive chat or messaging apps. What Are the Latest Digital Marketing Trends for Hotels in 2025? Here are key trends to watch: Wellness tourism is booming.

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Empowering Consumers with Co-Creation and User-Generated Content

Social Hospitality

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. What Is Co-Creation?

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Mastering Social Search for Hotels: Boost Your Visibility on TikTok, Pinterest, and Instagram

Social Hospitality

Understanding the Social Search Revolution Social search refers to using social media platforms as primary search engines for information, products, and services. This trend has gained substantial traction, especially among younger demographics.

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