MediaBoom

MARCH 27, 2023

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation.

Hotel Marketing

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing

Xotels

AUGUST 15, 2022

So we are working with many different hoteliers, and in this case, it pertains to the management of a resort. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Capturing more market share, or penetrating new markets was just not in their mindset.

Market

MediaBoom

MARCH 9, 2023

What kinds of strategies should a travel and hospitality company use in its campaigns? Hotels and resorts in the area experience an influx of income, as do restaurants and shops. You can sell your audience on the resort destination by delving deep into its long history over the centuries. That’s simple! Through storytelling!

Market

MediaBoom

JULY 19, 2023

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. Learn how they indulge in luxury hotel marketing by providing premium services that speak for themselves.

Branding

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing

MediaBoom

MARCH 28, 2024

The luxury Killarney Towers Hotel and Leisure Centre shows up first in a search for Hotel Killarney in a sponsored position, strategically leveraging Google’s platform to enhance visibility and attract potential guests, demonstrating the effectiveness of targeted online advertising in the competitive hospitality market.

Hotels

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Four Seasons Resorts , celebrated for their high-end accommodations and impeccable amenities, epitomize this level of travel sophistication, setting the standard for refined journeys in the realm of extravagant hospitality.

Branding

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence.

Branding

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. This includes customized room preferences, personalized recommendations, and targeted marketing.

Branding

MediaBoom

SEPTEMBER 21, 2023

Of course, with such a diverse palette of marketing components, understanding your different options through and through is key. Come dive in with us as we explore the many types of digital marketing strategies available. And with immediacy at the forefront of consumer needs, mobile marketing is no longer just a passing trend.

Digital Marketing

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. This type of operation management targets other market segments based on location and target audience group.

Operations

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. This type of operation management targets other market segments based on location and target audience group.

Operations

MediaBoom

MAY 27, 2024

Organize Ad Groups by Hotel Attributes Google Ads for hotels and resorts use hotel groups , which are an organization system for hotels according to their attributes. The ideal budget depends on your goals and market competition, but should allow for meaningful data collection and adjustments. Is Google Ads better than SEO?

Cost Per Click

Travel Media Group

JULY 19, 2023

You know, I’ve worked in agency environments in PR and integrated marketing for hospitality and tourism companies. I’ve worked at Lakeside Resorts, I worked for Marriott where I spent most of my career is in field marketing at Marriott International for about 14 years. What about the individual hotelier?

Hospitality

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Adapt SEO strategy to capture national search traffic effectively. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels