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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

Skift Blog

Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events. Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel.

Events 293
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Unlocking More Bookings: Creative Voucher Strategies for Boosting Guest Loyalty & Revenue

STAAH

Hotel gift vouchers are a formidable strategy to amplify revenue streams and grow guest loyalty. Unlike any other monetary gift card, they can be tied into particular hotel services, enhancing revenue streams. Additional revenue stream, with the money clipped in even before the service is rendered. Gift vouchers are versatile.

Revenue 109
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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).

Revenue 85
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How to maximize hotel revenue without discounting

Hotel Speak

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Think TRevPAR over ADR Shifting focus toward optimizing total revenue per available room (TRevPAR) instead of purely occupancy or ADR can unlock performance gains.

Revenue 93
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STAAH Revolutionizes Black Rock Hotels’ Online Booking Process in India, Enhancing Operational Efficiency and Driving Revenue Growth

STAAH

This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.

Revenue 80
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The OTA Balancing Act: How a Channel Manager Helps You Win More Bookings

STAAH

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.

OTA 66