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Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events. Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel.
Hotel gift vouchers are a formidable strategy to amplify revenue streams and grow guest loyalty. Unlike any other monetary gift card, they can be tied into particular hotel services, enhancing revenue streams. Additional revenue stream, with the money clipped in even before the service is rendered. Gift vouchers are versatile.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Think TRevPAR over ADR Shifting focus toward optimizing total revenue per available room (TRevPAR) instead of purely occupancy or ADR can unlock performance gains.
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Markets are saturated. Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?
We spoke to luxury Bali property, The Komus, team about how STAAH has helped them with Get Google to boost direct revenue and bookings. Guests will find gym facilities, co-working spaces, markets, dining, shopping, health facilities, world-class entertainment and far more right outside The Komus doors.
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.
Outsourced revenue management has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. If you’re a hotelier evaluating your revenue strategy, this is your practical starting point. What Is Outsourced Revenue Management?
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. How does the concept of a bed bank work?
These lesser-known platformsâoften fed by wholesalers or affiliate networksâare increasingly undercutting hotelsâ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. But thats not where the story ends.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across United Kingdom, Middle East and Sri Lanka, over the past year. Airbnb was down two spots. Adam continues.
For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. However, a lot of hoteliers still lack access to the right distribution network to respond to this demand and capture a lucrative market. What is the opportunity around extended-stay revenue?
Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies , revenue management , and the potential profitability of the business. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners.
The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. And what do hotels need to do to protect their visibility and revenue? But how is it affecting hotels in reality?
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands.
Ive been in the revenue game for 20+ years, and let me tell you nothing grinds my gears like watching hotels leave money on the table. Not because of the market. So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm.
Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.
Royale Paragon Hospitality Group needed a technology solution that will reduce distribution administration and increase revenue. Keeping on top of the properties’ operational and other marketing needs while optimizing distribution channels was bringing in inefficiencies. Find out more about this Hospitality group here
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto.
Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. The post How to use hotel data to drive revenue appeared first on Revinate.
STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries.
Sydney, Australia A new report by SiteMinder, the worlds leading hotel distribution and revenue platform, reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024, by as much as 60%. This figure was 8.5% The longest stays were in Portugal and the shortest stays were in Taiwan.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies.
Some of your competitors made five times their usual revenue during the Coldplay concert simply by optimizing their pricing and room availability, while others failed to act and barely made a dent in their earnings. The question is, will you seize this opportunity, or will you watch another revenue surge pass you by?
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. By offering a booking experience that aligns with modern guest expectations, hotels can build trust, encourage repeat stays, and stand out in a crowded market.
Hospitality management platform Cloudbeds has revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions, with Booking.com coming out on top. The post Cloudbeds: Booking.com top revenue-generating OTA for indies appeared first on hotelbusiness.com.
Reacting quickly to market changes or demand was hard due to lack of automation. As a result revenue was missed and the guest experience in bookings was below par. With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs).
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. With a properly integrated channel manager, booking engine and PMS, you will unlock revenue optimisation gold.
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
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