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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
From fine-tuning hotel marketing campaigns to optimizing distribution in real time, AI is helping hoteliers unlock new levels of efficiency, personalization, and revenue growth. AI in Hotel CRM: Personalization at Scale In the era of one-size-fits-none marketing, AI-enabled hotel CRM systems are a game changer.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
By integrating real-time data from a hotels Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging to guests via WhatsApp , with SMS as a dependable fallback.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
As hotels and resorts face increasing competition and evolving guest expectations, the need to streamline operations while enhancing guest experiences has never been more pronounced. Operational efficiency involves minimizing waste, maximizing productivity, and ensuring that every aspect of the business operates smoothly.
As hotels and resorts face increasing competition and evolving guest expectations, the need to streamline operations while enhancing guest experiences has never been more pronounced. Operational efficiency involves minimizing waste, maximizing productivity, and ensuring that every aspect of the business operates smoothly.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. 1) PMS + channel manager = real-time peace of mind Your Property Management System (PMS) is your operational command centre. 7) Drive More Revenue with Upsell Tools Why stop at the room?
Combined with AI and other tech solutions, it drives higher bookings, operational efficiency, and personalized guest communication. The hospitality industry is under increasing pressure to deliver measurable results—faster booking conversions, leaner operations, and better communication.
Combined with AI and other tech solutions, it drives higher bookings, operational efficiency, and personalized guest communication. The hospitality industry is under increasing pressure to deliver measurable results—faster booking conversions, leaner operations, and better communication.
This strategic appointment marks a significant step in reinforcing the Group’s leadership structure, as it continues to expand its presence and partnerships across both national and international markets. Her leadership has contributed to the hotel’s emergence as a leading destination within Rome’s competitive luxury market.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillary revenue into the digital core of hotel operations â where it belongs.
For hotel operators seeking to boost profitability, ancillary revenue is a key focus in 2025. Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/11/2025 SURVEY: 70% of American Travelers Want to Skip the Front Desk A new U.S.
Reactive intermediaries contribute to parity loss but act in tandem with others, reflecting broader market pressure. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com. Passive intermediaries have marginal impact.
With nearly two decades of experience in hotel strategy and team leadership, the hospitality veteran will spearhead the property’s sales, marketing and revenue initiatives ahead of its highly anticipated opening. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
If youre still relying on your regular operations, you could miss out on prime opportunities to attract and delight guests during this high-stakes period. This guide explores actionable strategies, expert insights, and modern tech tools to help you maximize bookings, optimize operations, and deliver unforgettable Songkran experiences.
travelers, frustrations with traditional hotel operations remain clear: 82% of current hotel loyalty members report pain points with existing systems, including lengthy check-in processes, limited flexibility, and outdated service models that fail to meet modern expectations. “Since bringing Mews Kiosks to hotels in the U.S.,
Mews adds point-of-sale to its hospitality cloud Mews has added Mews POS (Point-of-Sale) to the embedded payments experience offered with Mews Hospitality Cloud, providing increased operational time savings for hotels and a frictionless experience for guests.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. There’s no one trend that a hotel must focus on.
Digital Key is a win-win because it’ s as much about operational efficiency as it is about improving guest satisfaction.” The Salto Space integration is already live at YUST, a Belgian hospitality brand that combines short and long stays in a unique hybrid model. Improved security : n o more lost keys.
By consolidating guest data across all touchpoints, the SGI transforms how hotels operate. And for hotels, this centralised insight enables tailored offers, dynamic upselling and operational efficiency – all of which translate to greater guest loyalty and increased revenue. No more juggling disconnected systems.
Markets are saturated. Even the best operators in the hottest destinations experience lullsmid-week gaps, off-seasons, macroeconomic downturns. More specifically, you control the value you add to every stay, every owner relationship, and every operational process. If you operate in a lifestyle-driven market (e.g.
However, with many options on the market, choosing the right one can feel overwhelming. Begin by identifying pain points and operational inefficiencies that impact different departments. Begin by identifying pain points and operational inefficiencies that impact different departments.
These tools can adjust your rates automatically, based on real-time data and market trends. Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Monitor Competitor Pricing: Always keep an eye on what competitors are charging for similar rooms.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. But when these parts dont talk to each other, the result is a fragmented operation that drains productivity and inflates costs. Whats hotel integration?
Boosted revenues On top of the revenue boost that can be driven by an enhanced guest experience, a unified inbox can also drive direct revenue by allowing you to configure and send upsell offers through WhatsApp templates. You can also boost revenue by crafting compelling upsell messages to send out at key moments.
EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
Partnering with IRIS allows us to give our shared customers a guest experience that puts them in control, while hotel teams can drive more operational efficiency in the background. AskAI â A customizable, AI-powered assistant that delivers instant answers to SOP, policy and operational questions. âThis launch marks a turning point.
Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech.
is managed and monitored from a unified inbox that provides powerful insights to boost conversions, increase website engagements , and streamline operations – saving time and cost. This solution boosts operational efficiency while delivering fast, personalized service over the phone. Concierge.AI SynXis Concierge.AI
With the increasing complexity of hotel operations , having a centralized system that automates reservations, housekeeping updates, and billing processes can make all the difference. The hospitality industry is no longer operating on traditional pen-and-paper methods. How often do billing mistakes lead to guest dissatisfaction?
Short-term rental operators have never had more tools at their disposal—or more competition. In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. And not every property should employ the same marketing strategy.
AskAI â A customizable, AI-powered assistant that delivers instant answers to SOP, policy and operational questions. And itâs built to work across the platform, layered directly over the companyâs Workforce Management and Hotel Operations pillars. âThis launch marks a turning point. When we get it right, everything flows.
AskAI â A customizable, AI-powered assistant that delivers instant answers to SOP, policy and operational questions. And itâs built to work across the platform, layered directly over the companyâs Workforce Management and Hotel Operations pillars. âThis launch marks a turning point. When we get it right, everything flows.
The report highlights that hoteliers view increasing occupancy and improving operational efficiencies as key priorities, with 85% of hoteliers anticipating that personalization could help deliver over 5% in incremental revenue. decision-makers planning to invest in technology within the year.
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.
Likewise, you can use email to provide guests with key information, offer upsells and extras, and request reviews. SiteMinders user-friendly nature is invaluable in optimizing my productivity and overall work experience, making it an indispensable asset to my daily operations.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Push a ‘3D2N Getaway’ deal across selected markets in minutes. Know whats working, where to invest, and when to pivot.
Operational Complexity : Managing an on-demand minibar requires efficient systems and communication. Reduced Waste : Hotels only stock items that are requested, minimizing waste. Cons: Delayed Satisfaction : Guests may have to wait for their requests to be fulfilled, which can be inconvenient.
This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Smoother Operations: Spot and fix problems in your work process. You need real facts to decide things.
Weddings, corporate functions, themed events and private celebrations draw crowds and offer excellent opportunities for upselling tickets, beverages and VIP packages. Offering these sought-after services in an attractive, comfortable poolside setting can set your property apart in an increasingly competitive hospitality market.
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