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Carolyn Smith In 2014, she led the opening of the Sheraton Melbourne Hotel as Executive Assistant Manager of Rooms and in 2019 became Director of Operations at Sheraton Grand Mirage Port Douglas, where she implemented strategic changes that drove significant growth for the resort.
For hoteliers and marketing professionals in the hospitality industry, adapting to this change is not just beneficial; it’s essential. To truly capitalize on social search, hotels need to shift their mindset from treating these platforms as mere marketing channels to viewing them as powerful search engines in their own right.
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