gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

Travel 52

Travel Market Marketing Tourism 52

Hotel Business

DECEMBER 7, 2023

As such, hospitality brands have an incredible opportunity to capture this consumer market share by partnering with independent hotels and growing their global portfolio in places not previously considered. Another market factor to consider is the implementation of visas for U.S. travelers visiting Europe, starting in 2025.

Consumer 104

Consumer Branding Market Share Travel 104

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Cloudbeds

FEBRUARY 26, 2024

Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. Online travel agencies (OTAs) have returned stronger than ever.

Average Daily Rate 52

Average Daily Rate OTA Overbooking Travel 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.

OTA 52

OTA Hotels Digital Marketing Revenue 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Every aspect of your sales team’s marketing plan should include its online execution.

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. I have to share with you a funny story to budgeting with you.

Hotels 59

Hotels Market Marketing ROI 59

Q4Launch

FEBRUARY 1, 2022

Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.

Revenue 52

Revenue Market Marketing Consumer 52

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Hotel Business

MARCH 6, 2023

OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. As the short-term rental industry continues to grow and increase market share, hoteliers face a host of new challenges.

OTA 59

OTA Market Share Occupancy Market 59

Catala Consulting

AUGUST 30, 2022

SWOT is a TOOL that helps hotel owners access favourable business opportunities in the context of market trends and get better insights into those areas needing adjustments and improvement. Every hotel has its own business mission, essential marketing, and unique selling proposition.

Hotels 52

Hotels Average Daily Rate Revenue Business 52

Hotelier Magazine

SEPTEMBER 26, 2023

In hospitality, brand acquisition and partnerships are driven by factors such as the hotels’ desire for rapid and significant growth or the capital markets’ rewards for delivering at scale. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

Hospitality 98

Hospitality OTA Market Share Revenue Management 98

Bookassist

NOVEMBER 4, 2022

Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.

Market 52

Market Marketing Management OTA 52

Little Hotelier

APRIL 29, 2024

It is the equivalent of Expedia Partner Central – a place where a hotel or travel business can control their OTA listing, take bookings and payments, advertise on the app, and access Traveloka support. All of these marketing opportunities can be managed through the TERA Traveloka platform. Why are hotels using TERA Traveloka?

OTA 52

OTA Display Ads Hotels Accommodation 52

Hotel Speak

FEBRUARY 26, 2024

Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. Online travel agencies (OTAs) have returned stronger than ever.

Average Daily Rate 86

Average Daily Rate OTA Overbooking Travel 86

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Speak

MARCH 13, 2024

Efficient routes and channels allow businesses to get products to market faster. Shared distribution centers with partners streamline operations. Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships.

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.

Hotels 52

Hotels Market Share OTA Cancellation 52

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 52

Hotels Travel Market Marketing 52

Little Hotelier

MAY 18, 2023

The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. This makes these tools a popular way for travellers to begin the process of shopping for hotels.

OTA 59

OTA Hotels Travel Accommodation 59

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 73

Hospitality Market Marketing Business 73

Travel Media Group

JANUARY 16, 2024

In this installment, viewers will get a clear breakdown of what makes Aperture Hotels so unique and a one-of-a-kind hotel brand, along with a plethora of information covering some of the most pressing topics in hospitality and hotel digital marketing. Tune in now! Episode Transcript Our podcast is produced as an audio resource.

Hospitality 52

Hospitality Digital Marketing Management Market 52

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So, 61% of the sentiment on TripAdvisor left is positive, and that’s better than some of the OTAs and Google reviews. Before republishing quotes, we ask that you reference the audio. What am I doing wrong?

Travel 77

Travel Services Occupancy Market 77

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Now, I think what’ll happen is the major markets will see them first. So they’re going to those markets. Before republishing quotes, we ask that you reference the audio. Very cool to hear.

Hospitality 95

Hospitality Services Business Travel 95

Hotelier Magazine

JULY 11, 2023

We are gaining market share on the OTAs with the simple introduction of Chat GPT solutions,” said Crocombe. Overall, both presenters agreed ChatGPT will revolutionize the hospitality industry by transforming the way hotels handle customer service and internal operations. “We

Operations 40

Operations Hospitality Intent Market Share 40