Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 148

Digital Marketing Market Marketing Marketing Strategy 148

Hospitality Net

MAY 15, 2024

The hotel transaction market continues to face significant headwinds. As ownership groups consider placing their hotel assets on the market, they should consider how these headwinds are affecting buyer underwriting so that they have realistic pricing expectations.

Market 145

Market Marketing Hotels Operations 145

Hospitality Net

FEBRUARY 8, 2024

The HSMAI Americas Professional and Educator of the Year Awards recognize and promote excellence in the fields of sales, marketing, and revenue optimization in hotels.

Revenue 198

Revenue Market Marketing Sales 198

Hospitality Net

FEBRUARY 1, 2024

The Boston/Cambridge lodging market ended 2023 at 76.4% This 6-point increase in occupancy is a result of the market accommodating 8.6% Seasonality appears to be in sync with what we typically expect for the Boston market. occupancy, a 6.8% variance over 2022’s 69.6%. more rooms in 2023 compared to the prior year; 0.6%

Market 186

Market Marketing Occupancy Accommodation 186

Social Hospitality

FEBRUARY 13, 2024

Have you heard of unhinged marketing? Therefore, it’s crucial to treat unhinged marketing with caution and strategy. Here’s what you need to know about unhinged marketing, as well as success stories and what happens when things go wrong. What is Unhinged Marketing? Tailor your message to their vibe.

Market 130

Market Marketing Marketing Strategy Branding 130

Hospitality Net

APRIL 18, 2024

But the growth rate has started to decline as the market stabilizes. Cheaper hotels gained from market fatigue, with midscale properties having three times the ADR growth than higher-priced hotels in Q4. Manhattan hotels have seen an increase in occupancy, average daily rate (ADR) and revenue per available room.

Average Daily Rate 159

Average Daily Rate Market Marketing Occupancy 159

Hospitality Net

MAY 7, 2024

In the fast-paced worlds of hospitality and tech, it’s a common dilemma. A company recognizes the need for a high-level, strategic approach to marketing, but it lacks the resources to employ a full-time head of marketing.

Market 153

Market Marketing Hospitality Sales 153

Hospitality Net

APRIL 17, 2024

In 2023, occupied room nights, as well as total occupancy (83.5%), continued to lag 2019 performance; however, like gaming revenue, the market’s ADR ($191.29) and RevPAR ($159.73) for 2023 reached record levels for the second year in a row.

Casinos 175

Casinos Hotel Marketing Market Marketing 175

Hospitality Net

APRIL 12, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth.

Email Marketing 186

Email Marketing Market Marketing Hotels 186

Hospitality Net

FEBRUARY 15, 2024

KSL Resorts properties were lauded with three 2023 Adrian Awards – for marketing programs orchestrated by Camelback Resort, Silverado Resort and its Central Coast Collection – at the Hospitality Sales and Marketing Association International’s (HSMAI) 67th annual awards celebration held February 13 at the New York Marriott Marquis.

Resorts 188

Resorts Market Marketing Sales 188

Hospitality Net

FEBRUARY 7, 2024

hotel markets to recover from the pandemic. Orlando, nicknamed the City Beautiful, was one of the first of the top 20 U.S. As average hotel rates and revenue now exceed historic peaks, demand continues to ramp up.

Hotel Marketing 167

Hotel Marketing Market Marketing Revenue 167

Hospitality Net

DECEMBER 20, 2023

This means that hoteliers and their teams must stay updated with the latest trends in hotel marketing to ensure that they remain relevant in the industry. Hotels are constantly adapting to new trends and technologies to keep up with the changing needs and preferences of guests.

Hotel Marketing 206

Hotel Marketing Market Marketing Hotels 206

Hospitality Net

MARCH 29, 2024

In terms of breaking into new foreign markets, cultural sensitivity emerges as a pivotal factor in establishing trust and meaningful connections with customers rooted in their particular cultural identities and values.

Market 148

Market Marketing Branding 148

Hospitality Net

APRIL 5, 2024

billion (+1% vs 2022), reaffirming hospitality as a leading sector in the Italian real estate market. Following a slow start, hotel investment activity surged in the second half of 2023, exceeding €1 Bn (+74% vs H2 2022). Total investment volumes for 2023 amounted to €1.5

Real Estate 130

Real Estate Market Marketing Hotel Marketing 130

Hospitality Net

FEBRUARY 6, 2024

HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has outpaced the market with 52% revenue growth with reservations up by over 42% in the past 12-months.

Market 162

Market Marketing Revenue Resorts 162

Hospitality Net

JULY 14, 2023

In the latest updates on the regional market performance of the hotel industry in the United Kingdom, we share year-to-date data from May for 2023 compared to the same period in 2022 and 2019, according to HotStats’ monthly Hotel Benchmarking reports.

Market 199

Market Marketing Hotels 199

Hospitality Net

JANUARY 29, 2024

STR’s global “bubble chart” update for 2023 shows 85% of markets with revenue per available room (RevPAR) higher than 2019. In terms of top-line performance, that means most markets have recovered from the significant declines caused by the pandemic.

Market 170

Market Marketing Revenue 170

Hospitality Net

FEBRUARY 26, 2024

STR’s global "bubble chart" update as of 10 February 2024 shows that 74% of markets increased revenue per available room (RevPAR) from the comparable period in 2023. Growth was balanced with 64% of markets showing increased occupancy and 70% achieving a higher average daily rate (ADR) than last year.

Average Daily Rate 168

Average Daily Rate Market Marketing Occupancy 168

Hospitality Net

MAY 2, 2024

An effective partnership between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is crucial, as research shows that finance and marketing are intrinsically linked. Therefore, aligning marketing initiatives with the broader financial strategy leads to better performance.

Market 113

Market Marketing Business 113

Hospitality Net

MAY 6, 2024

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at.

Digital Marketing 142

Digital Marketing Market Marketing Consumer 142

Hospitality Net

JANUARY 28, 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

Market 176

Market Marketing Hotel Marketing Digital Marketing 176

Hospitality Net

AUGUST 18, 2023

Since 2020, the Louisville hotel market has seen an increase in leisure travel associated with bourbon tourism, its nearby universities, and the Kentucky Derby. It is because of these large demand generators that the market has been able to recover most of its occupancy-based COVID-19 losses.

Hotel Marketing 194

Hotel Marketing Market Marketing Occupancy 194

Hospitality Net

MARCH 20, 2024

Amidst the prevailing focus on AI’s impact on marketing, I sought to steer one of our HSMAI Marketing Advisory Board discussions toward a core hospitality topic. How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

Marketing Strategy 149

Marketing Strategy Market Marketing Hotel Marketing 149

Hotel Management

FEBRUARY 20, 2024

Ahead of the inaugural AHICE South East Asia, which takes place in Singapore on February 27-29, JLL Hotels and Hospitality Group CEO APAC, Nihat Ercan, discusses the latest developments in hospitality across the region. Thailand’s well-established and diversified hospitality market also looks attractive.

Real Estate 245

Real Estate Average Daily Rate Occupancy Tourism 245

Hospitality Net

JANUARY 29, 2024

GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration Award winners to be celebrated at an in-person event at the New York Marriott Marquis, on February 13, 2024.

Market 213

Market Marketing Travel Events 213

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 196

Market Marketing Marketing Strategy Travel 196

Hospitality Net

MARCH 24, 2024

STR’s global "bubble chart" update as of 9 March 2024 shows that 77% of markets increased revenue per available room (RevPAR) from the comparable period in 2023, which was 4% more than the last update. Occupancy and average daily rate (ADR) were also steadily higher than last year.

Average Daily Rate 130

Average Daily Rate Market Marketing Hotel Marketing 130

Hospitality Net

APRIL 12, 2024

The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data.

Market 149

Market Marketing Sales Resorts 149

Hospitality Net

SEPTEMBER 6, 2023

Recent data on the performance metrics of the Canadian hospitality market reveals a compelling story of resilience and recovery tinged with a note of warning on bottom-line conversion.

Market 202

Market Marketing Hospitality Revenue 202

Hospitality Net

MARCH 25, 2024

Our latest Ireland Hospitality Marketbeat shows that from an economic perspective, the outlook for the hotel sector remains positive – the latest Irish labor market data show an all-time high employment of 2.66 million across the economy while average weekly earnings grew by 4.6%

Market 130

Market Marketing Hotel Marketing Hotels 130

Hospitality Net

JANUARY 18, 2024

Email marketing is a cornerstone of hospitality marketing. Many hoteliers consider email marketing to be a time-consuming effort with different one-time campaigns. But there’s a faster, easier, and more effective way.

Email Marketing 165

Email Marketing Market Marketing Consumer 165

Hospitality Net

MAY 9, 2023

For the first time since the onset of the COVID pandemic, CBRE is forecasting the 2023 aggregate revenue per available room (RevPAR) for the nation’s 65 major markets to return to 2019 levels. In 2022, RevPAR recovered nationally but continued to lag in the major markets. through New York.1

Market 201

Market Marketing Forecasting Revenue 201

Hospitality Net

JANUARY 9, 2024

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests. There’s been a lot of buzz over the past few years about the explosion of big data.

Hotel Marketing 205

Hotel Marketing Market Marketing Hotels 205

Hospitality Net

FEBRUARY 7, 2024

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, was up 16.1

Events 203

Events Market Marketing Revenue 203

Hospitality Net

MARCH 5, 2024

SkyStem LLC, a leading provider of automated month-end close and account reconciliation software, is pleased to announce the company’s Marketing Lead, Ally Mason, has been featured in The Sociable’s ‘50 under 50 Marketing Leaders Shaking up the Industry.

Market 162

Market Marketing Closing Business 162

Hospitality Net

MARCH 6, 2024

Current trends indicate that the industry is reporting a decline in many markets for leisure travel (Thursday – Saturday as many consumers are getting out priced in the market), while group travel remains strong as Milwaukee will experience in 2024; with a slight increase in corporate bookings (Monday – Wednesday travel).

Market 132

Market Marketing Occupancy Consumer 132

Hospitality Net

APRIL 5, 2024

The Hospitality Sales and Marketing Association International (HSMAI) is proud to introduce the 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils.

Revenue 151

Revenue Sales Market Marketing 151