SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. The more you know, the more defined your channel strategy is to find and convert these audiences into guests. What do they look like? Where are they based?

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

Anthony Iannarino

MAY 2, 2019

They spend their time looking for a go-to-market strategy that eliminates the need for salespeople, a part of the business they see as a cost, and one they have no idea how to engage and manage effectively.

Sales 95

Sales Target Marketing Marketing Strategy Services 95

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? This flexible pricing model varies according to market conditions.

Tourism 105

Tourism Marketing Market Hospitality 105

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation. They primarily helped in setting room rates and managing reservations.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. This reinforces brand recognition and trust.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 97

Hotel Marketing Marketing Market Marketing Strategy 97

STAAH

JUNE 6, 2023

4) Real-Time Availability and Pricing A booking engine integrates with a hotel’s property management system (PMS) to provide accurate, up-to-date information on room availability and pricing. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. Don’t worry, this blog post will be your guide to understanding the top RMS reports every revenue manager needs to know. And you wonder what you must be doing wrong, right? RMS reports are like secret weapons for hoteliers.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52

Hotelogix

SEPTEMBER 12, 2024

  This article explores what hotel review websites are, highlights some of the best platforms, discusses their benefits, and outlines how hotels can effectively manage bookings and gather positive feedback using tools like Hotelogix Reputation Management. What Are Hotel Reviews Websites?

Hotels 84

Hotels Services Management Accommodation 84

SiteMinder

APRIL 11, 2024

Cost-effective marketing. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings. If you don’t measure, you won’t be able to manage. “We Meeting expectations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Little Hotelier

AUGUST 29, 2023

To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

MediaBoom

APRIL 24, 2023

But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. What is the Target Market for Luxury Vehicles?

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice. There are many strategies for insurance marketing that you need to know for it to be effective. Fundamentally, insurance is rooted in risk management.

Marketing 93

Marketing Market Marketing Strategy Business 93

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

AUGUST 3, 2023

The 15 Best Real Estate Content Marketing Strategies Look no further if you seek content marketing ideas to build your real estate brand. Here are 15 strategies. Local Market Reports The first content marketing strategy is specific to real estate businesses: local market reports.

Real Estate 98

Real Estate Marketing Market Consumer 98

gcommerce

DECEMBER 4, 2023

Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

MediaBoom

JUNE 10, 2024

If you use customer relationship management or CRM software, then you can easily queue up a list of all your contacts in one convenient place. Market your content on social media Generation Xers are mostly outside of the luxury brand target market, but not all. Do you have more questions? Reach out to us now!

Branding 98

Branding Marketing Market Marketing Strategy 98

Cloudbeds

JUNE 23, 2023

Hotel chatbots have become incredibly popular as they can help hotel staff in different areas, such as front desk, housekeeping, and hotel management. Managing multiple channels can be tricky, but using a guest messaging tool can efficiently manage conversations across different channels using a unified inbox.

Upsell 98

Upsell Services Hotels Target Marketing 98

Xotels

AUGUST 15, 2022

Read through our step-by-step guide explaining how to get ready for 2023 with our hotel management company´s best hotel budgeting practices. Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels Target Marketing 59

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 98

Consumer Branding Market Research Marketing 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 85

Digital Marketing Services Marketing Market 85

MediaBoom

AUGUST 11, 2023

What advertising and marketing strategies do they use on Facebook and across social media? How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Mediaboom is here to help.

Real Estate 98

Real Estate Digital Marketing Sales Marketing 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. What kind of tactics should you use? Mediaboom is here to help.

Digital Marketing 98

Digital Marketing Marketing Market B2B 98

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Sometimes less is more when it comes to frequency.

Email Marketing 98

Email Marketing Marketing Market Hotels 98

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike is an innovator whose creative ideas has developed new revenue streams for hotel properties that he works with.

Marketing 52

Marketing Market Sales Hotel Sales 52

SiteMinder

NOVEMBER 14, 2023

Amenitiz and SiteMinder are both leading platforms in the hotel management software industry, each offering a unique set of tools and features tailored to the needs of hoteliers. At its core, Amenitiz is a hotel management system designed to simplify the daily tasks of hoteliers. But how do they differ?

OTA 52

OTA Revenue Management Overbooking 52