This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Enhance Online Visibility with Content Creation and SEO In the realm of content marketing and SEO, AI is also revolutionizing workflows. Tools like ChatGPT and Jasper.ai
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Notably, Brisbane, Perth and the Gold Coast were the only markets to record pre-pandemic rates across all three performance indicators, said CBREs Australian Head of Hotels Research, Ally Gibson. On the supply front, a total of 1,800 rooms were added to the market with delays and pipeline shifts pushing some planned hotel openings to 2025.
The Blind Spot: You’re Marketing to Just Half the Guest Let’s talk about a quiet killer of luxury hotel conversion rates: single-track marketing. And if your marketing doesn’t account for both modes of behavior, you’re bleeding direct revenue—right into OTA pockets. Your marketing can’t just inspire.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Here’s how wedding venues can turn online interest into real-world bookings with smarter, more intentional digital marketing. Add inquiry forms with intention. Hire web design and marketing agencies built for the wedding industry, like Snowmad Digital. To stand out and book out, you need more than a pretty website.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
Key findings include: High intent to travel: More than three-quarters (76%) of Black travelers plan to take a domestic vacation in 2025, with more overnight leisure trips planned than day trips during this period. leisure travel market, examining data from DK Shifflets 2023 Travel Performance/Monitor. leisure market.
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Boyes, Ryan and Alchin sat down with HM to discuss the evolution of the Australian hotel market, changing perceptions of the independent management model, and goals for the future. That initial meeting with Tony started a whole new conversation, Grant and I had an idea and intent, but we didn’t have the means.
Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2025 below. Put simply, the more you build your own data and manage it with care, the better your marketing will perform.
Hotels Investor Intentions Survey. DALLAS, TexasInvestors are preparing to allocate additional capital to the U.S. hotel sector in 2025, driven by expectations of higher returns, distressed asset opportunities, and favorable pricing, according to the findings of CBRE‘s latest U.S.
Kristina Ayton has been appointed Director of Sales and Marketing; Natalie McGready as Executive Assistant Manager; Nicole Curran as Human Resources Manager and Janendra Rama as Financial Controller. Ayton takes up the role of Director of Sales and Marketing (DOSM) for The Archibald Precinct and Voco Gosford.
Entering a new demand gen position in a volatile market is nerve-wracking. Leveraging intent data. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Ready to impress your boss with killer results?
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
“They really listened when we talked about rate strategy and channel mix — and together, we implemented tools like WatchMyRate that allowed guests to compare our direct rates to competitors and on OTAs , and Get Google that tapped into Google Hotel’s high intent search users.” Managing rates and availability became seamless. The Results?
From natural disasters in Queensland and NSW, to tariffs upending market confidence across the globe, navigating what it means for the tourism sector is ever-changing. During Cyclone Alfred, CoStar STR data showed that on the 11th of March, occupancy in the Gold Coast region was down 38%, versus the same day last year.
This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. Secure your exclusive, free consultation with our luxury marketing experts today.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Today’s tourism landscape is being reshaped by a wave of new behaviours, according to Expedia Group Senior Director, Market Management, APAC, Darren Karshagen. Across these shifts, one theme is clear: travel is becoming more intentional, personalised, and emotionally driven.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. Hotels can benefit by aligning their content and marketing with these evolving user experiences.
By Ryan Bosch Ask any hotel developer today, and youll hear the same thing: the market is tough. For those who understand how to navigate this kind of market, this may be one of the best windows in years to get a deal off the ground. But there are signs of movement. Picking the right project Of course, not every deal is a good one.
But AI isnât here to replace marketers; itâs here to empower them. Those who adapt and guide these tools with strategy and intention will unlock a powerful creative edge in the battle for attentionâand bookings. It can align with brand styles, remix scenes, and produce high-resolution outputs. Test what worksâand repeat.
travelers, explores how booking behavior has evolved and what independent hoteliers can do to convert this intent into direct bookings. We’re seeing travelers crave spontaneity but behave with precision,” said Pete DiMaio, hotel marketing expert, TravelBoom. The study, which surveyed 200 U.S.
The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.
On the latest episode of Back of House Banter , GuestRevu’s Amy Branford sat down with Rodica Buzescu, Group Product Marketing Manager at Booking.com , and Lee-Anne Singer, Marketing Director of the Singer Group and Chairperson of FEDHASA Western Cape, to unpack what’s changed, why it matters, and how hoteliers can adapt.
Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. Identify trends in guest feedback to refine services and marketing.
According to the World Parity Report, independent hotels that price themselves more than 40% above the average rate in their local market face significant risks. This seamless correction helps eliminate friction that could otherwise derail a high-intent conversion. This is a very clear pattern we are seeing month after month.
Stale Pricing: The “Set-and-Forget” Trap The Mistake Too many hotels set prices based on historical data or market averages and then leave them unchanged for weeks. This is one of the most damaging hotel revenue management mistakes in today’s dynamic market. Run joint strategy sessions with Sales, Marketing, Ops.
Features: Hyperlinked button directing users to the booking engine Simple, clean CTA like “Book Now” or “Check Availability” Why Use It: Ideal for guests already intent on booking. Book Now Widget Use Case: Homepage, floating headers, navigation bars. Works great in combination with loyalty banners or direct booking perks.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing.
Amadeus DSP manages the complexities of ad buying while the focus remains on crafting compelling messages that enable connection with a high-intent traveler audience. Imagine the ability to target travelers with immediate intentions to travel, and travel-specific interests and behaviors.
They tend to open the app with a clear intent, whether it’s to check a reservation, search availability, or access a loyalty perk. By personalizing the in-app experience, hotels can speak directly to each guest’s context and intent, creating a sense of relevance that today’s travelers expect.
Think: “Best hotels in Ubud with a view” “Pet-friendly hotels in Tokyo” “Romantic getaway in Florence near Duomo” If your Instagram content fits the search intent and includes relevant keywords, it could now surface alongside traditional website listings — opening a new, organic path for discovery. Make it searchable.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. I mean, the market’s in an interesting spot. I’m your host, Ryan Embree.
Click Here to see how a hotel PMS + Agentic AI can return a fully personalized, pre-filled cart — ready for one-click confirmation — as soon as the PMS starts listening to the guest’s intent throughout the booking journey. Receive daily leadership insights and stay ahead of the competition.
Remote-Ready Roles: Marketing, revenue management, HR, and reservations teams are increasingly operating in hybrid or fully remote models. Example: Hotel groups with large corporate teams are now offering work-from-home options for functions like digital marketing and data analytics.
And when combined with tools that monitor your listings and flag discrepancies, it becomes easier to control what the market sees, no matter how many platforms you’re on. It allows your hotel to compete fairly, without confusing guests or undermining your direct channels. Focus instead on the ones that match your audience.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. We have seen it over the last decade of personalization and just the rise of obviously digital marketing and social media. I’m your host, Ryan Embree. Hello everyone. What does that mean to you?
These insights underscore the importance of a diversified marketing approach that reflects both generational and cultural preferences. By using traveler intent data and advanced targeting, hotels and destinations can deliver personalized, visually compelling campaigns across various search, social media, and booking platforms.
On the flip side, bold patterns or ultra-specific color choices might make sense for a boutique lobby or restaurant, where the intent is to create a standout moment. Incorporating elements like natural finishes, calming palettes or textural layering can create a timeless, sensory-rich environment that aligns with long-term guest preferences.
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. When data analytics and tech solutions converge in attribution modeling, marketing stops being a cost center and becomes a revenue engine.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content