Inn Quest

FEBRUARY 3, 2023

Exceptional guest experience can elevate a hotel’s reputation and increase revenue and repeat stays. An effective strategy that can help is to upsell additional services or products relevant to customers. Upselling can mutually benefit the guests as well as the hotel. Why is Upselling Important in the Hotel Industry?

Upsell 88

Upsell Hotels Services Revenue 88

STAAH

MAY 30, 2023

In today’s digital age, effective hotel distribution and pricing strategies are crucial for maximizing revenue and staying competitive. The importance of an online hotel booking engine is crucial to complete the sale process with your potential guests.

OTA 82

OTA Hotels Revenue Travel 82

Travelboom Marketing

AUGUST 10, 2023

Make sure you know what’s important to today’s traveler and tap into those things that your guests are looking for. In this article, we will use insights from the survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns. Rates should be based on the most desirable attributes your hotel offers.

Travel 52

Travel Hotels Revenue Management Revenue 52

Catala Consulting

NOVEMBER 18, 2023

Profitability management encompasses a broader perspective, considering factors like cost control, efficient resource utilization, and value creation for guests. By broadening the scope, hotels can capitalize on various opportunities to enhance guest satisfaction and increase revenue simultaneously.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Little Hotelier

OCTOBER 11, 2023

It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

SiteMinder

DECEMBER 4, 2023

Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. 60% of luxury guests want an authentic experience that embodies the local culture. 64% of loyalty members are business travellers. Hotel average daily rate (ADR) is projected to grow by 4.9%

Occupancy 59

Occupancy Hotels Average Length of Stay Revenue 59

Cloudbeds

FEBRUARY 16, 2024

With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty. A CRM (or Customer Relationship Management) is a system used by the hotel industry to foster relationships and improve interactions with guests. Streamlined communications.

Upsell 52

Upsell Hotels Sales Market 52

Amadeus Hospitality

MARCH 15, 2023

Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings. Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.

Market 52

Market Marketing Display Ads Hotels 52

Cloudbeds

JANUARY 17, 2024

It has a more comprehensive view of the guest journey , integrating various touchpoints across apps and websites to collect deeper insights about behavior, preferences, and engagement. The update is expected to take effect in Q1 of 2024. 2024 hospitality marketing trends 1. What hoteliers and hosts can do to prepare.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

AskSuite

JULY 20, 2023

Key strategies for upselling and cross-selling Upselling and cross-selling aren’t just about making quick sales, but rather enhancing the guest experience while maximizing profits. Cross-selling, on the other hand, might involve partnering with local businesses or attractions to provide exclusive experiences for your guests.

Management 52

Management Business Upsell Marketing Strategy 52

Hotelier Magazine

JANUARY 24, 2024

Simply put, a CRM is an integrated, data-driven software system that tracks, stores and manages information about your current, future and prospective guests — what and how they booked, the facilities they used, and how satisfied (or not) they were with their experience. We’ve come a long way since then.”

Business 59

Business Hospitality Email Marketing Management 59

Catala Consulting

OCTOBER 5, 2022

Table of Contents Are you searching for winning strategies to bring in new guests and increase bookings at your hotel? A challenge common to hotels seeking to attract new guests to their hotel is the challenge of an overcrowded and competitive marketplace. Know your guests. But that’s not all. Why are they visiting?

Hotels 52

Hotels Business Market Marketing 52

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Without marketing, it will be harder for potential guests to find your property, learn about it, and ultimately make a booking. What is bed and breakfast marketing?

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

OCTOBER 19, 2022

I recently had the pleasure of sharing these insights at the The Hotel & Resort Innovation Expo , where I met with a range of existing partners and new faces bringing hotel experiences to life at this vibrant time in travel. How are travellers staying at hotel groups and chains different from the rest?

Travel 98

Travel Accommodation Hotels Consumer 98

Travelboom Marketing

JUNE 7, 2023

Increasing Guest or Fan Involvement Connect with past or potential guests on a deeper level by making them feel included on social media. Ask past guests to share photos from their vacations at your hotel, and monitor your social media to make sure you respond with excitement if someone posts about seeing you soon.

Hotels 105

Hotels Events Hotel Marketing Marketing Strategy 105

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. It optimize your visibility in Google search results, positioning your site effectively to reach your audience in your area. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Cloudbeds

FEBRUARY 15, 2023

Different guests come with different acquisition costs, and costs are spread across departments, making it challenging to calculate true costs. Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in. What is guest acquisition cost (GAC)?

OTA 52

OTA Cost Per Click Revenue Market 52

Inn Quest

JULY 10, 2023

This is especially true in the global hospitality market – an industry where businesses strive to offer memorable stays for a diverse range of guests. This way, hospitality businesses can tailor their marketing efforts to effectively reach and engage specific customer groups by understanding these segments.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotel Business

NOVEMBER 9, 2023

Certifications can help with this process by narrowing the field of applicants to focus on those who can show their aptitude for a given software program. Another leader is SAS , a company awarded more than 100,000 certifications since the program’s introduction in 1999. Today, Cisco Certifications are the gold standard in IT training.

Hospitality 72

Hospitality Hiring Revenue Management Sales 72

BCV

AUGUST 19, 2021

Labor Day weekend is presently being looked at by many as the push into this new travel landscape, making it vital for travel brands to continue building their strategic marketing plans in order to capture the attention and potential business of travelers now and into the fall. Labor Day is traditionally an occasion to travel.

Consumer 52

Consumer Travel Market Marketing 52

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Social Tables

NOVEMBER 2, 2023

Tiered Pricing Tiered pricing is another pricing strategy that can be effective for special events. This can be an effective way to ensure that you’re making enough money on each event, without having to charge high venue rental fees. It helps foster customer loyalty and encourages repeat purchases.

Events 78

Events Services Business Revenue 78

SiteMinder

OCTOBER 24, 2022

Just like advertising in any industry, hotel advertising is a way for you to communicate with potential guests about your services and offers. This has the potential to attract new and returning guests, as well as drive ancillary business from the local community. Improved engagement and customer loyalty. Table of contents.

Hotels 72

Hotels Travel Branding Business 72

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. The aesthetic must be one of uniqueness and sophistication that makes guests feel as if they are experiencing something that can’t be found elsewhere.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

SiteMinder

OCTOBER 11, 2022

The key to reaping the benefits of an effective hotel management software system is to select the right one for your property. Your hotel management system is not only important for your own day-to-day operations, but it’s a vital part in improving overall guest experience. Build relationships with guests.

Hotels 52

Hotels Management Revenue Management Revenue 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Social media. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Inn Quest

MAY 11, 2023

As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. With travel restrictions lifted, hotels are gearing up to welcome guests again.

Revenue 88

Revenue Occupancy Hotels Market 88

Boutique Hotel News

JANUARY 27, 2023

A report by Future Market Insight reveals that the pop-up hotel sector – which includes yurts, tents, igloos and shipping containers – is expected to reach US $34.24 Partnerships of this kind also serve as an additional revenue stream and can help to drive brand loyalty. Other firms will need to follow their lead.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98

SiteMinder

NOVEMBER 22, 2023

A hotel customer journey maps the entire experience of a guest, from the initial spark of interest to the post-stay engagement. Customer journeys are crucial for successful hotels, as they reveal the key touchpoints that drive a guest’s decision to book – or not book – with their business. What is a hotel customer journey?

Hotels 100

Hotels Travel OTA Revenue 100

eZee Absolute

MAY 7, 2024

It starts with setting prices but grows into a clever mix of data, technology, and understanding what your guests want. It’s about knowing what guests need, predicting bookings, and adjusting rates to make more revenue. It’s about knowing your guests and setting the right price to fill your hotel. The result?

Revenue Management 52

Revenue Management Revenue Management Upsell 52

Hotel Speak

MARCH 13, 2024

An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. An effective strategy considers factors like customer demographics, buying journeys, and emerging booking platforms. What is distribution strategy?

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

SiteMinder

FEBRUARY 25, 2024

These apps, similar to those offered on SiteMinder’s Hotel App Store , are designed to complement and enhance the way you attract, serve, and gain value from your guests. Visible apps are those the guest will directly interact with, such as a chatbot or price comparison tool. Automated guest notifications and communications.

Hotels 52

Hotels OTA Upsell Revenue 52

SiteMinder

SEPTEMBER 20, 2022

Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. Hospitality marketing is focused on bringing guests through the doors of hospitality businesses.

Marketing Strategy 80

Marketing Strategy Market Marketing Hospitality 80

Hotel Speak

MAY 9, 2023

Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Cost can always be reduced, but how does it impact your day-to-day operations, and how does this reflect on your guest experience? Want to know how to turn cost issues into a competitive advantage?

Upsell 59

Upsell Hotels Revenue Operations 59

eZee Absolute

NOVEMBER 19, 2023

Also, traditional marketing methods aren’t that effective now. Online deals are booked by genuine guests and major transactions are paid in advance. Online deals are booked by genuine guests and major transactions are paid in advance. Running a hotel business isn’t a cakewalk. The level of risk involved is immense.

Hotels 98

Hotels Hiring Services Market 98

Travel Media Group

APRIL 24, 2024

From designing the hotel to finding new ways to improve the guest experience, this episode covers the key aspects that make the Home2 brand special. And it was like that sense of building community around a small business really stuck with me, even though it was hard work and I just loved it. Let’s just see what happens.

Hospitality 70

Hospitality Branding Travel Digital Marketing 70