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Skift Take: Despite commanding premium rates, hotels with spas often struggle with labor costs and other fixed expenses, according to an analysis of 11,000 hotels worldwide. Read the Complete Story On Skift
Whether youre exploring Google connectivity for the first time or fine-tuning your strategy, this guide will show you how to use Get Google effectively and achieve maximum ROI. Enable Google Connectivity : With a few clicks, your property can appear on Google Hotel Search, enabling potential guests to find and book directly with you.
A capitalization rate, or cap rate, is a measure of the income return on an asset, such as hotel or rental property, relative to its purchase price. That’s the typical basis for the calculation of the hotel’s value, establishing first of all, its NOI. Cap rates can also be used to track the performance of a hotel property over time.
If your luxury hotel is outsourcing its brand presence without tying it to results, you’re not marketing—you’re gambling. The post Influencers, Agencies, and ROI: What’s Really Driving Your Hotel’s Engagement? Welcome to the modern marketing illusion: lots of engagement, very little impact. Influencers talk about impressions.
Yet hiring in hospitality remains one of the biggest ongoing challenges, whether you’re running a hotel or restaurant, managing a country club, or operating a winery. While some may view partnering with an external recruiter as an added expense, the return on investment (ROI) tells a very different story.
Over 80% of travelers use their smartphones to check in, make service requests, and access hotel services. GEMS and Nexus help you unlock real-time hotel engagement, stronger loyalty, and better operational ROI. GEMS and Nexus help you unlock real-time hotel engagement, stronger loyalty, and better operational ROI.
By integrating real-time data from a hotels Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging to guests via WhatsApp , with SMS as a dependable fallback. These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.
In HM’s 2025 Australasian Development Outlook, Choice Hotels Asia-Pac Head of Investments and Portfolio Growth, Trent Conroy, reveals the key strategies for scalable growth in a challenging environment. Unlike ground-up developments, conversions require less capital, can be executed faster and deliver ROI sooner.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make.
Analyzing how local SEO impacts your Google Hotel Finder Bringing in more guests is always a top priority for hotels. It also contributes largely to the online visibility of hotels, particularly through platforms like Google Hotel Finder. Your hotels online presence can make or break your success.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? Successful hotels focus on understanding and serving specific guest segments instead of trying to be everything to everyone.
For hotel chains and resorts managing high service volumes across multiple properties, the pressure to respond faster — without sacrificing quality — has made automated customer service not just an operational upgrade, but a financial necessity. Let’s check it out! What Is Automated Customer Service in Hospitality?
We’ve included both timeless terms and new additions that reflect today’s fast-changing hotel world. API – Application Programming Interface : Tech that allows hotel systems (like PMS, CRS, and channel managers) to connect and share data. AR – Accounts Receivable : Money owed to the hotel from guests, companies, or travel agents.
To understand what’s happening in the hotel industry today, I ran a survey to understand the state of the hotel industry in 2025. Word-of-mouth is still the cheapest and most effective marketing channel for hotels. This drives direct bookings, reduces acquisition costs, and ultimately leads to higher profitability.
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Explore proven hotel marketing strategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. In 2025, hotels must move beyond relying on OTAs and embrace direct sales through targeted hotel marketing. What is hotel marketing?
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And a good hotel budget plan isn’t made overnight. Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! This article answers all your hotel budgeting questions: What is a Hotel Budget Plan And When do you Start?
Marmont; Studio All & Mitchell & Eades Beyond CRI, lux, and automation, well explore how lighting delivers both design excellence and commercial ROI, says Petrie-Allbutt. These lighting considerations will be explored across different environments including bars, restaurants and hotels. View the 2025 Design Inn program here.
For Hotels For Professionals For Education Solutions Courses Certifications Immersive Learning Baseline Integrations Ritrovo Integration Maestro Integration Pricing Hotels and Education Individuals Resources News and Insights Tech.Ex All these capabilities confirm that a CDP is a necessity for modern hotels.
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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make.
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SETTING THE SCENE Nestled in the heart of downtown Boise, Idaho, the Grove Hotel Boise is a premier full-service hotel offering luxury accommodations, eclectic dining, and direct access to the Idaho Central Arena and Boise Centre. Beyond the immediate revenue impact, the campaign also laid the groundwork for long-term guest loyalty.
Data analytics in the hospitality industry is already guiding hotels in making smarter, faster decisions. In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Have you heard the news?
Data analytics in the hospitality industry is already guiding hotels in making smarter, faster decisions. In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Have you heard the news?
Table of contents Why are hotels using Agoda Partner Central? Running a hotel means juggling rates, inventory and guest conversations across multiple channels. Picture a 150-room city hotel that once spent an hour each morning updating rates across five extranets. Most independent and chain hotels qualify.
Think revenue management is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of the below misconceptions is draining your hotel’s profits faster than a leaky faucet. Myth #10: “My gut feeling beats any system.”
We see it all the time: hotels pour effort into direct booking strategies, only to undercut themselves with OTA promotions that kill profitability and confuse the guest experience. Use a single, well-planned offer if necessary, and monitor ROI closely. And yes, it might get you on the first page. But at what cost?
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Park Hotels & Resorts Inc. The sale price represents 64x 2024 EBITDA of the hotel. Proceeds from the sale will be used for ongoing ROI projects in Parks portfolio and for other general corporate purposes. chairman/CEO, Park Hotels & Resorts. Baltimore Jr.,
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