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This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. This builds trust and encourages them to avoid OTAs.
Master your hotel commercial strategy with SiteMinder Give your team the tools they need to successfully deploy your hotel commercial strategy with SiteMinder’s revenue-driving platform. 6 tips for a successful commercial hotelsales strategy How do you create, implement and optimise a successful hotel commercial strategy?
Independent hoteliers are constantly seeking ways to decrease OTA dependency and reclaim ownership of their customer relationships. But should your hotel dive into platforms like Google Hotel Ads, TripAdvisor, and Trivago?
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotelsales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs?
But there are certain skills that every hotelsales professional needs. Here are the top 7 skills we believe are vital for every hotelsales professional. Listening Skills Highly developed listening skills are vital to sales success. Every person brings their own set of expertise and experiences to their role.
What is hotelsales software? Hotelsales software is a specialised tool designed for the hospitality industry to manage and optimise sales activities. Manage your hotelsales with the best software in the market Use Little Hotelier’s revenue management features to manage your hotelsales and boost hotel bookings.
As an independent hotelier, you likely have a complex relationship with Online Travel Agencies (OTAs). While booking sites provide valuable online visibility, their commission costs can significantly impact your bottom line.
Article - OTAs Suspend Advertising on X - ShortTermRentalz - Online travel agencies Airbnb and Expedia have suspended their advertising on X [formerly Twitter] with immediate effect.
In 2024, North America had 4.5 million listings active online, while the summer of 2024 saw European listings surge over the 9 million mark for the first time.
When the current team took over the hotel in 2019, there was an urgent need to modernise its systems using current technologies, while establishing suitable online hotelsales channels. This has allowed us to optimise and develop our sales by facilitating daily tasks so that we can devote ourselves to customer relations.”.
Leveraging Technology to Drive More Bookings for Your Hotel By Justin DeRise The foundation of any hotelsales and revenue strategy lies in its distribution channels. A distribution channel is simply any forum or platform that a hotel uses to advertise and sell its rooms. 26% increase in hotel reservations.
Hotels tired of losing direct bookings to OTAs should leverage Googles Property Promotion Ads to improve brand visibility in search results. These PPC ads arent new for hotels, but 2025 will bring updated features marketers should watch for.
Gone are the days when travelers relied solely on traditional advertising or Online Travel Agency (OTA) reviews to make booking decisions. Today, 28% of travelers book accommodations based on influencer recommendations, according to TravelBooms latest 2025 Influencer Travel Study.
During onboarding, a hotelsales manager would also learn the same fundamentals for the hotels in their compset, as well as comparable properties in the overall market. For an eye-opening exercise, try listing every possible outlet that a guest could utilize to reserve inventory at your hotel.
We offer outsourcing, training and support in the areas of Sales, Marketing, Revenue, Yield & Distribution Management. It features an in-built OTA price comparison tool and has a proven high conversion rate, achieving between 5% to 7% for our hotel clients.
You can listen to the entire podcast episode with Jutta here: [HotelSales] Jutta pointed out that agents so often spend so much time with a customer you give them all the information. Hotel agents tell them everything they want to know but they don’t ask for the business at the end.
Top hospitality conferences for sales, branding, and marketing Whether you’re in event planning, hotelsales, or venue operations, the top hospitality conferences of 2024 have something to offer every business in the industry. Review the various conference categories below to find the right events for you and your team.
Key hotel website conversion metrics for hoteliers Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. Enhanced customer experience Conversion tools allow hotels to provide a seamless, user-friendly booking experience for their guests.
We offer outsourcing, training and support in the areas of Sales, Marketing, Revenue, Yield & Distribution Management. It features an in-built OTA price comparison tool and has a proven high conversion rate, achieving between 5% to 7% for our hotel clients.
Additional Considerations To maximize the impact of their advertising efforts, hotels should also consider: Mobile Advertising: Optimize advertising campaigns for mobile devices to reach travelers on the go. The Role of OTAs: Collaborate with online travel agencies to reach a wider audience and leverage their marketing expertise.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.
What is hotelsales? Hotelsales is about managing the process of attracting, engaging, and converting guests into paying customers. Improved hotelsales strategies that secure more bookings. Challenges small hoteliers face when trying to improve hotelsales Of course, it’s easier said than done.
Whether your company is a boutique hideaway or a multi&property group, this guide spotlights agencies that can help you optimize performance and reduce your OTA dependence.
Online travel agencies (OTAs) like Airbnb, Booking Holdings, Expedia Group, and Trip.com Group collectively increased their marketing spend to $4.5 billion in Q1 2025, continuing a trend of aggressive investment in brand and customer acquisition.
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