Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries.

Marketing Strategy 64

Marketing Strategy Market Marketing Consumer 64

Hotel News Resource

SEPTEMBER 17, 2024

Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.

Marketing Strategy 45

Marketing Strategy Sales Market Marketing 45

Hotel News Resource

OCTOBER 29, 2024

We compiled a convenient list of engaging social media ideas for hotel marketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.

Market 80

Market Marketing Marketing Strategy Hotel Marketing 80

Hotel News Resource

SEPTEMBER 10, 2024

From crafting enticing seasonal packages to partnering with local attractions, there are many ways to increase your fall occupancy and bottom line as the leaves change. Here are 15 ways to boost your fall occupancy right now.

Occupancy 81

Occupancy Marketing Strategy Marketing Market 81

Lure Agency

MAY 8, 2023

This is where hotel sales teams have a real opportunity to shine. Cory Falter recently had the opportunity to chat with Kristi White , Hospitality Leader & Consultant on the InnSync Show , about the rise of the non-professional meeting planner and what that means for hotel sales teams. And here’s the secret sauce.

Hotel Sales 104

Hotel Sales Sales Hotels Events 104

Hospitality Today

SEPTEMBER 12, 2024

There are clear areas where results are optimized when sales is able to leverage the skills and knowledge of a marketing partner

Marketing Strategy 40

Marketing Strategy Sales Market Marketing 40

Hotel Business

JUNE 4, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

Hotel Sales 64

Hotel Sales Sales Sales Leadership Digital Marketing 64

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

Hotel News Resource

SEPTEMBER 22, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

Hotel Marketing 59

Hotel Marketing Market Marketing Marketing Strategy 59

Hotel News Resource

DECEMBER 12, 2023

This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. You can find a Best Western location near almost all national parks in the US. Here are our top tips.

Marketing Strategy 49

Marketing Strategy Market Marketing Hotels 49

Hotel Management

MAY 7, 2024

Capella names SVP Sales and Marketing Capella Hotel Group has appointed Ivy Kwan as Senior Vice President of Sales and Marketing. Capella Hotel Group stands as a paragon of luxury hospitality, offering unique and diverse experiences across its brands,” said Kwan.

Sales 147

Sales Market Marketing Branding 147

Hotel News Resource

MARCH 7, 2025

Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.

Marketing Strategy 45

Marketing Strategy Market Marketing Hotel Marketing 45

Hotel News Resource

SEPTEMBER 26, 2024

We talked to Lindsey Rendon, the senior sales manager at El Chorro, to learn more about the marketing strategies that have led El Chorro’s wedding business to thrive.

Market 51

Market Marketing Marketing Strategy Sales 51

Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing? Those are the kinds of leads we like!

Market 52

Market Marketing Marketing Strategy Sales 52

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

Hotel News Resource

JANUARY 22, 2025

By using powerful, data&driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.

Digital Marketing 45

Digital Marketing Services Market Marketing 45

Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

Hotel Marketing 45

Hotel Marketing Market Marketing Digital Marketing 45

Hotel News Resource

DECEMBER 10, 2024

As we head into 2025, event marketing strategies are shifting to meet evolving consumer expectations. Heres a look at the trends, backed by insightful statistics, that will shape event marketing success this year.

Events 40

Events Market Marketing Marketing Strategy 40

Hotel News Resource

FEBRUARY 6, 2025

Word&of&mouth marketing has always been a cornerstone of hotel promotion, and UGC is its modern evolution. By integrating guest&generated content into your hotels social media and marketing strategies, you can create more compelling campaigns. Heres why UGC is so impactful.

Marketing Strategy 51

Marketing Strategy Market Marketing Hotels 51

Hotel News Resource

MARCH 27, 2025

The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotel marketing strategies.

Marketing Strategy 45

Marketing Strategy Travel Hotel Marketing Market 45

Hotel Business

JULY 19, 2024

Following 30 years of executive leadership for the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global , Bob Gilbert has retired as president/CEO of HSMAI. He has accelerated his retirement plan as a result of a serious health issue. “It

Revenue Management 59

Revenue Management Digital Marketing Sales Revenue 59

AskSuite

JULY 20, 2023

Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.

Management 52

Management Business Marketing Strategy Upsell 52

Social Tables

MARCH 22, 2024

Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person.

Hospitality 78

Hospitality Events Market Marketing 78

MediaBoom

AUGUST 5, 2024

A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

eZee Absolute

JULY 31, 2022

But with the ever-growing competition, how can small hotels keep up? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. I will also tell you about some revenue-generating ideas for small hotels that don’t include selling rooms.

Revenue 52

Revenue Hotels Occupancy Market 52

Cloudbeds

SEPTEMBER 18, 2024

In this article, we explore the role of data analytics in the hotel industry, explain key terms, and showcase different ways to leverage data property-wide to improve performance. Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends.

Operations 40

Operations Revenue Management Occupancy Revenue 40