STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

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STAAH

JUNE 17, 2025

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. How is it useful?

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Cancellation OTA Events Upsell 83

MediaBoom

JUNE 30, 2025

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?

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gcommerce

MAY 26, 2025

Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing. Examples shown?

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Cloudbeds

NOVEMBER 13, 2024

[CLIC] Connect Podcast Hosted by Craig Sullivan, the [CLIC] Connect Podcast focuses on the California hospitality industry, featuring interviews with industry leaders discussing market trends, investment opportunities, and operational insights. Who’s it for? Episodes cover topics like social media strategies, SEO, and direct booking tactics.

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Hotel Management

DECEMBER 19, 2024

Add to that, a growing team of experienced hotel industry leaders. Boyes, Ryan and Alchin sat down with HM to discuss the evolution of the Australian hotel market, changing perceptions of the independent management model, and goals for the future. The hotel investor today is very different to that of 50 years ago.

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Hotelogix

FEBRUARY 13, 2025

Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.

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eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Use hashtags like #SongkranStaycation or #SplashWithUs.

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Hotel Speak

MAY 8, 2025

For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. To do that, hotel operators and marketers must first recognize who their ideal guests are.

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Hotel News Resource

JUNE 20, 2025

Independent hoteliers are constantly seeking ways to decrease OTA dependency and reclaim ownership of their customer relationships. Enter metasearch marketing & a potent strategy that blends the best of direct booking advantages with the visibility of third&party platforms.

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eHotelier

JUNE 17, 2025

All these capabilities confirm that a CDP is a necessity for modern hotels. However, with many options on the market, choosing the right one can feel overwhelming. Advertisements Step 1: Understand your needs and set goals The first step is to assess your hotel’s needs and define your goals for implementing a CDP.

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eHotelier

JUNE 30, 2025

OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. Imagine you’re navigating the dating app scene.

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Hotel Marketing OTA Marketing Market 52

eHotelier

JUNE 18, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.

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Hospitality Today

JUNE 25, 2025

No longer relying solely on OTAs or direct search, travelers are turning to conversational agents like ChatGPT and integrated AI features within social media platforms for personalized travel discovery. Leading OTAs and platforms like Booking.com, Expedia, and Tripadvisor are already investing in their own AI booking assistants.

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Hotelogix

FEBRUARY 13, 2025

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

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eZee Absolute

FEBRUARY 12, 2025

Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. Hotels that used eZee Mint AI during Coldplays concert optimized their pricing in real-time , ensuring they werent undercharging but also werent scaring away potential bookings.

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eHotelier

JULY 2, 2025

riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions.

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eHotelier

JUNE 11, 2025

With SABA Hospitality’s cutting-edge technology solutions, hotels can embrace this shift, unlocking new avenues for growth and ensuring they remain at the forefront of the industry.

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eHotelier

JUNE 24, 2025

There is also a growing role for online booking tools (OBTs) with 42% saying OBT hotel bookings have increased in the past year, and 74% expect an increase in the next three years. Additionally, over the past year, larger numbers of buyers say direct (34%) and Online Travel Agency (OTA) (28%) bookings are decreasing.

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Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

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Hospitality Tech

JUNE 5, 2025

“Independent hoteliers have long been priced out of sophisticated revenue management technology, and that’s left many at a disadvantage in an increasingly competitive market,” said Tymen van Dyl, CEO of RoomRaccoon. UX is Now a Marketing Lever Hotel marketers should treat digital experience as brand marketing, not just UI design.

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Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

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gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

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Hospitality Tech

JUNE 5, 2025

The Booking Journey Needs to Be Seamless Marketers and IT leaders alike should collaborate to optimize the entire guest-facing digital journey—especially booking flows. UX is Now a Marketing Lever Hotel marketers should treat digital experience as brand marketing, not just UI design.

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Hospitality Tech

JUNE 9, 2025

announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

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Travel Media Group

MAY 15, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And I think about that, those relationships and think about the motivation of an OTA, their motivation is to sell hotel rooms. I’m your host, Ryan Embree. Hello everyone. Well, yeah.

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Hospitality Tech

JUNE 5, 2025

The Booking Journey Needs to Be Seamless Marketers and IT leaders alike should collaborate to optimize the entire guest-facing digital journey—especially booking flows. UX is Now a Marketing Lever Hotel marketers should treat digital experience as brand marketing, not just UI design.

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Consumer Retail Travel Branding 52

SiteMinder

MAY 6, 2025

It can improve customer experiences The CRS can help hotels track patterns in guest purchasing behaviour and also record reservation data to enable the creation of guest profiles. There are a number of systems on the hotel market that can help improve reservation management.

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Hotelogix

DECEMBER 17, 2024

Here’s why a well-crafted brand is essential for hotels: 1.1    More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents).   3.1.

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eHotelier

JUNE 23, 2025

Originally conceived as a bread factory, the 2019 site was reimagined post-pandemic into a micro motel concept that fills a gap in the market: elevated, self-contained accommodation with edge. Neon Rose leans into the rockstar edge of the word motel with a wink to nostalgia and an irreverent spirit.

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Hospitality Tech

JUNE 9, 2025

In her role, Secor oversees restaurant operations, technology, and training, while collaborating cross-functionally with departments including supply chain, marketing, and development. announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals.

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Hotelogix

JANUARY 9, 2025

The objective was to enable hotel staff to access the PMS's key work areas to execute tasks efficiently and faster.    Expanding to Newer Markets More travelers are now booking hotel rooms by the hour for flexibility and affordability. The hourly booking market, valued at $16.67 billion by 2027.

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Hotelogix

MARCH 6, 2025

💡 Read Also - Hotel Marketing: Tips to Improve Online Presence Quickly 3. Integration Central : It plays nice with all your favorite tools - OTAs , payment gateways, you name it. Or it might notice you typically work late into the night and gradually increase the room's brightness to help you stay alert.

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Hotel Management

JUNE 20, 2023

In the last two years, we’ve acquired more traditional hotels,” Sproule said. “We’ve We’ve got some other more lifestyle hotels coming to market over the next six to 12 months and we’re going to be adding about 200 rooms into the Sydney [hotels] landscape.”

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Revinate

JANUARY 22, 2024

Customer stories How bringing together guest data launched 1834 Hotels’ marketing transformation HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing REGION: APAC Goal Compete against OTAs. The post How bringing together guest data launched 1834 Hotels’ marketing transformation appeared first on Revinate.

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STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

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Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

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