Amadeus Hospitality

MARCH 30, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position.

Market 98

Market Marketing Hotels Cost Per Click 98

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? This can be accomplished through content.

Market 52

Market Marketing Marketing Strategy Sales 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Do you know what your luxury brand’s target audience truly desires?

Consumer 98

Consumer Branding Market Research Market 98

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes. In reality the term ‘hotel investment’ extends to any spend that is made with the aim of generating a return.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? A typical website and its core marketing strategy may have a range of different conversion actions i.e. room bookings, afternoon tea bookings, meetings rooms bookings, wedding bookings etc.

Events 52

Events Digital Marketing ROI Market 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty. What is a hotel CRM? Automation of workflows.

Upsell 52

Upsell Hotels Sales Market 52

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy?

Market 111

Market Marketing Marketing Strategy Hotels 111

MediaBoom

SEPTEMBER 28, 2023

Hotel website design is a crucial piece of any luxury hotel marketing strategy. Consider the fact that up to 60% of people are searching for hotel bookings on their mobile devices. In today’s digital landscape, a responsive hotel website isn’t just a luxury, it’s a necessity.

Shopping 52

Shopping Hotels Resorts Branding 52

eZee Absolute

NOVEMBER 19, 2023

This article talks about all the common challenges in the hotel industry and their possible solutions. Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers.

Hotels 98

Hotels Hiring Services Market 98

Little Hotelier

OCTOBER 10, 2023

And how might an independent hotelier ensure that they are playing their part, and claiming a slice of this environmentally aware market? The good news: transforming your hotel into a sustainable, eco-friendly property can be far easier than you might think. Businesses that account for climate change also see an 18% higher ROI.

Hotels 52

Hotels Consumer Travel Accommodation 52