Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What gaps exist in the market?

Branding 74

Branding Hotels Market Marketing 74

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? Flash Report Flash Report presents the summary of hotel performance metrics.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? What is hotel advertising, and how is it different from standard hotel marketing?

Hotels 52

Hotels Branding Market Marketing 52

Little Hotelier

OCTOBER 11, 2023

What is a hotel blog? A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. Hotel blogs represent a golden opportunity to attract more guests. Here are a few other key considerations you should make as a hotel blogger: 1.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. So, what’s the deal, you ask?

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. What is a hotel chatbot?

Upsell 98

Upsell Services Hotels Target Marketing 98

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Hotels 59

Hotels Market Marketing ROI 59

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Strategic alliances with airlines and press.

Revenue Management 52

Revenue Management Revenue Services Management 52

Hotelier Magazine

SEPTEMBER 12, 2023

AI is being used to scale growth and outrank competitors faster and hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Hotelier Magazine

JULY 11, 2023

Hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Affiliate marketers use this information to create better-targeted marketing campaigns.

Digital Marketing 40

Digital Marketing Scale Market Marketing 40

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 52

Operations Management OTA Hotels 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

MediaBoom

JULY 19, 2023

Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digital marketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Fans of M.O. and Rwanda.

Branding 59

Branding Travel Services Target Marketing 59

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. Learn more about how we helped JW Marriott Houston Downtown stand out in the luxury hotel market.

Consumer 85

Consumer Branding Market Research Market 85

Cloudbeds

MARCH 15, 2023

They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. Developing a robust mix to fit your hotel business’s needs is crucial to increase direct bookings.

OTA 98

OTA Revenue Travel Hotels 98

Inn Quest

AUGUST 15, 2023

At a glance: – Understanding the Hotel Channel Management Landscape – What Is A Hotel Channel Manager? – Technical Features of A Hotel Channel Manager – How To Choose The Right Hotel Channel Manager For Your Hotel? – What Other Systems Can You Use With A Channel Manager At Your Hotel?

Management 52

Management Global Distribution System Overbooking OTA 52

Hotel Speak

MAY 9, 2023

Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? From our perspective as a hotel management company , we see both challenges as well as opportunities for hoteliers. What is Cost Control in a Hotel?

Upsell 59

Upsell Hotels Revenue Operations 59

Travel Media Group

JULY 19, 2023

During this episode, listeners can expect to learn a plethora of valuable and exciting insights and takeaways that encompass current trends in the hotel industry, such as technology advancement, effective digital touchpoints for guests, and hotel rebranding. So jumped into hotel management space and have never looked back.

Hospitality 73

Hospitality Market Marketing Business 73

Hotel Speak

JUNE 6, 2023

What Are Hotels Offering Now Hotels are now offering unique services and amenities like curated city guides, virtual reality tours, and interactive art installations. Hotels are responding by using more eco-friendly materials and technology and implementing green initiatives like energy and water conservation.

Hospitality 72

Hospitality Accommodation Travel Tourism 72