Refine

OCTOBER 9, 2023

Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Hotelier Magazine

JANUARY 24, 2024

Even in the context of hospitality, we say “customer” instead of “guest” because one of the key roles of a CRM is to connect all the different profit centres on-premises via APIs [application programming interface] into unified customer profiles,” says Adam Mogelonsky, partner, Hotel Mogel Consulting Limited.

Business 59

Business Hospitality Email Marketing Management 59

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Hotel Business

JANUARY 16, 2024

We are now expanding to other ownership groups while focusing on specific target markets where we have a competitive advantage and that will enable us to generate superior operating performance.” “Such a strategic move underscores our commitment to adaptability.

Services 64

Services Management Target Marketing Operations 64

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

gcommerce

DECEMBER 4, 2023

We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. They enable personalized experiences, data collection, and targeted marketing efforts. Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.

Target Marketing 84

Target Marketing Accommodation Market Marketing 84

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Facebook Twitter LinkedIn

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Suite Spot Podcast · 116 – TMG Hospitality Trailblazers: Mauri Berry Episode Transcript Our podcast is produced as an audio resource.

Hospitality 73

Hospitality Market Marketing Business 73

Xotels

MAY 27, 2022

The hospitality industry has undergone a seismic transformation since 2020. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. This article about Hospitality Trends includes: Total guest experience. Growing non-core markets.

Hospitality 52

Hospitality Business Market Marketing 52

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Intelity

JULY 6, 2023

As travel continues to ramp up to pre-pandemic levels, hoteliers must use AI advancements and data science to their advantage to streamline workflow and drive additional revenue. They shared the potential dangers of relying solely on KPIs like RevPAR, or revenue generated per available room, as a profitability indicator.

ROI 52

ROI Target Marketing Revenue Hospitality 52

Intelity

MARCH 8, 2023

Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Request a demo today.

Casinos 56

Casinos Branding Dining Revenue 56

Social Hospitality

MARCH 27, 2023

Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business. Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Track performance.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Cloudbeds

JUNE 23, 2023

In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. They are also a great resource to streamline processes and a valuable solution for the ever-going staffing crisis in the hospitality industry.

Upsell 98

Upsell Services Hotels Target Marketing 98

Cloudbeds

MARCH 3, 2023

A POS system lets you quickly process and record transactions across your property to improve the guest experience, streamline operations , and conduct better revenue management. POS software plays an essential role in the hospitality industry, and the global POS software market is predicted to reach $19.56 billion USD by 2028.

Sales 98

Sales Hotels Revenue Revenue Management 98

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Travel Hotels 98

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 90

Travel Target Marketing Digital Marketing Market 90

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Hotel CRM software can be an effective tool for improving your hotel’s reputation, revenue, and efficiency.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.   Pay for 6 months and use it for 12 months | Drive growth and revenue! Don’t miss this BIG opportunity.

OTA 107

OTA Overbooking ROI Hotels 107

Hotelogix

SEPTEMBER 21, 2022

(..)

Revenue 64

Revenue Branding Target Marketing Hotels 64

Hotelier Magazine

MAY 4, 2023

That said, the industry as a whole still shows some resistance to digital acceleration, so one of the key factors in designing high-tech for a low-tech industry such as hospitality is making sure it’s intuitive and easy-to-use. Simple tasks they miss, also means potentially massive missed revenue.

Operations 105

Operations Hotels Services Upsell 105

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 98

OTA Revenue Hotels Travel 98

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

NOVEMBER 15, 2022

While this might be your first thought, ALOS is more than just another fancy hospitality acronym. It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. It also differs depending on the property type, location and target market. Table of contents. days on average.

Average Length of Stay 59

Average Length of Stay Minimum Length of Stay Revenue Target Marketing 59

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. This direct interaction not only boosts your revenue by cutting out the middleman but also allows you to establish a direct line of communication with your guests from the outset.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Hotel Speak

MAY 9, 2023

Clearly, cost control is an important aspect of the hotel and hospitality management industry that enables hotels to gain a competitive edge over their competitors. Without this valuable data, hotels will struggle to make informed decisions which will directly result in lost revenue opportunities. How can Hotels Cut Costs?

Upsell 59

Upsell Hotels Revenue Operations 59

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. This data allows hotels to adjust rates for peak and off-peak periods, optimizing revenue generation.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59