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At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. But thats not where the story ends.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.
This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45 Here’s how hoteliers can leverage this event effectively: 1.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
Seasonal promotions – by aligning voucher promotions with seasonal events and celebrations, hotels can increase bookings, expand reach, enhance guest experiences, and drive substantial revenue growth. It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. 3) Content quality.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Use AI to track their past bookings and suggest tailored offers, such as room upgrades or access to Songkran-themed events based on their history.
Good Morning Hospitality is for hospitality professionals, including hoteliers and property managers, looking to stay informed about current events and trends. Great Events Hosted by Cvent, Great Events focuses on the events industry, discussing best practices, trends, and insights into planning and executing successful events.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Global News Suppliers Properties People Events Education Subscribe Log In Suppliers SynXis Concierge.AI supercharges direct bookings and guest engagement with generative AI Posted on 2 hours ago Home Suppliers SynXis Concierge.AI
Guests can also enjoy a beachfront café, a fully equipped conference room, and outdoor spaces perfect for weddings or exclusive events. The resort connects to as many as 13 online travel agents (OTAs), uses third-party booking engines, PMSs, the GDS, and other systems.
Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. Plus, OTAs and other industry partners will normally negotiate based on your rack rate, so you really need to have one if youre going to operate smoothly with other players.
Understanding Market Segmentation Basics Types of Hotel Market Segments The hotel industry typically divides guests into distinct categories based on their characteristics and needs: Business Travelers Leisure Travelers Group Bookings Extended Stay Guests Special Event Attendees Benefits of Targeted Marketing Benefit Impact Increased ROI Higher (..)
Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Here are some tips to do that: 1.
By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. Increased Direct Bookings : Effective SEO can boost direct bookings , reducing reliance on OTAs and increasing profits. This highlights the importance of a strong web presence for hotels.
For hoteliers, events like this dont come often. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Dont Let Overbooking or Cancellations Kill Your Revenue With a major event like this, cancellations and no-shows are inevitable. The time to adjust your strategy is now.
Put plans into action to push visitors to book straight from you instead of OTAs. Write interesting blog posts and local guides: Create engaging content that aligns with seasonal trends and local events , offering valuable information that draws in readers and improves search rankings.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. AI can identify segments based on where guests are booking – whether through OTAs, direct websites, or corporate contracts.
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Additionally, over the past year, larger numbers of buyers say direct (34%) and Online Travel Agency (OTA) (28%) bookings are decreasing.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Global News Suppliers Properties People Events Education Subscribe Log In Suppliers Booking.yeehaw! riding the Booking.com ranking reshuffle rodeo Posted on Yesterday at 10:52 am Home Suppliers Booking.yeehaw!
Understanding Peak Season Dynamics Peak seasons vary based on location, climate, and cultural events. By analyzing booking patterns, guest behavior, and local events, hotels can anticipate occupancy rates and adjust strategies accordingly. Booking Platforms & OTAs booking lead times, cancellation trends, channel performance.
Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. Share high-quality photos of your top rooms, satisfied guests (with their consent), and nearby attractions to engage your audience. Create engaging content to highlight your expertise.
Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. How to Plan for Seasons: Peak Season: Increase rates during festivals, holidays, and local events. Monitor booking patterns for weekends, weekdays, and special events. Channel Performance Reports: Identify top-performing OTAs and channels.
Broadband supports lower-priority services like general browsing or OTA updates. In practice, this means: Fiber carries high-bandwidth applications like video and back-office operations. Wireless (4GLTE/5G) provides mobile backup and overflow capacity.
Of the $4 trillion in payments processed annually by hotels, more than 80% requires manual intervention, including revenue associated with meetings and events, online travel agencies (OTAs), corporate and flight crew bookings and more. We rapidly realized that ROH unlocks margin across all our contract-based transaction volume.
Gen AI provides an opportunity for the travel industry to reimagine the discovery and purchasing process for travelers. Consider that instead of being overwhelmed by countless options and conflicting reviews, gen AI can act as a personal travel concierge, providing bespoke recommendations based on preferences, budget and location.
For example, if your PMS shows low occupancy for a weekend, SiteMinder can adjust your rates across connected OTAs instantly, helping you fill rooms without lifting a finger. Here’s a quick comparison: Feature Hotel Motel Size Large, multi-story Small, 1–2 stories Amenities Extensive (gym, restaurant, etc.)
The event brought together thousands of owners, operators and industry partners for nearly 100 educational sessions, a trade show to connect owners with qualified vendors and brand sessions to hear from Choice leaders about recent performance success and where the company is investing to help drive revenue and lower costs.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. For more information, visit www.hospitable.com.
How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control. Profitability hinges on efficiency.
Hotels are on the receiving end of travel booms, meaning they have the opportunity to capitalise on these events if they understand and plan for them well enough. Make more money during travel booms with direct bookings OTAs charge a 15-25% commission fee on every booking.
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
Add relevant tags to your online travel agents (OTA) listingswellness, health-focused, meditation-friendly, etc. 4) Host Micro Wellness Events Think sound baths in your rooftop garden. 2) Partner with Local Practitioners Team up with nearby yoga studios, nutritionists, physiotherapists, or even alternative wellness clinics.
OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. AI-powered personal assistants : Voice-activated systems that control room settings and offer personalized suggestions for activities, dining, and events. It should be seamless , showing real-time prices and availability.
Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Key Content Marketing Strategies For Hotels Hotels can significantly benefit from localized content that highlights staff recommendations, local events, and hidden gems.
Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). They are starting with event tickets but plan to roll this out to restaurant reservations and local appointments. It was a busy week for Google. Mind blown.
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