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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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Hotels and OTAs are putting their customer data to good use

Hotelier Magazine

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. But thats not where the story ends.

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Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.

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Gear Up for Mahakumbh Mela 2025: Winning Strategies for Hoteliers to Attract and Delight Pilgrims

eZee Absolute

This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45 Here’s how hoteliers can leverage this event effectively: 1.

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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.

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Unlocking More Bookings: Creative Voucher Strategies for Boosting Guest Loyalty & Revenue

STAAH

Seasonal promotions – by aligning voucher promotions with seasonal events and celebrations, hotels can increase bookings, expand reach, enhance guest experiences, and drive substantial revenue growth. It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. 3) Content quality.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

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