Remove Events Remove Occupancy Remove Target Marketing
article thumbnail

Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

article thumbnail

How Hotels Can Use Data Analytics To Anticipate And Manage Peak Season Demands

Hotel Speak

Understanding Peak Season Dynamics Peak seasons vary based on location, climate, and cultural events. By analyzing booking patterns, guest behavior, and local events, hotels can anticipate occupancy rates and adjust strategies accordingly. Segmentation Criteria: Demographics : Age, nationality, travel purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rack rate: How does it work for hotels?

Little Hotelier

Bar rate : Best available rate (BAR) is often lower than the rack rate and fluctuates based on demand, season, and occupancy. This is just a starting point, and you must take into account demand fluctuations, special events, seasonal trends, room types, and so on. Market demand: Adjust for seasonality , local events, and travel trends.

article thumbnail

How to Attract and Retain Hotel Guests : Hotel Success Tips

Hotelogix

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Highlight local happenings : Keep your guests in the loop about area events. Look into what they like : What matters most to them when they stay somewhere?

Hotels 40
article thumbnail

Starting a New Hotel: From Groundwork to Guestbook

Hotelogix

Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Group travelers or event organizers looking for negotiated deals.

OTA 52
article thumbnail

Hotel Loyalty Program Benefits for Growth

Hotelogix

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location.

OTA 52
article thumbnail

AHICE Aotearoa draws top hotel executives to Christchurch

Hotel Management

AHICE Group President James Wilkinson said the conference will focus on building positive growth in the sector, from improving occupancy and ADR to driving food and beverage revenue. Our content this year is the best to date and we are already excited for our 2025 event.” The hotel sector is a major target market for many businesses.

Events 147