STAAH

JUNE 20, 2023

Look into your channel manager and PMS to analyse the markets and platforms that are most relevant for you and gain a deeper understanding to maximise your returns from these. Indirect booking paths There may be a hefty bill at the end of bookings from OTAs, but these have a critical role to play in your digital marketing.

Digital Marketing

gcommerce

SEPTEMBER 30, 2024

This helps platforms like Google Ads and GA4 estimate and model conversions even as visitors opt-out Use Keyword targeting intent across platforms on Google Search and beyond - continue to lean on the specific intent that keyword targeting in search provides. But did you know you can also use keyword targeting across other media types?

Intent

MediaBoom

OCTOBER 5, 2023

Financial advisors know that the right strategy can make all the difference when it comes to investing and managing your money. Aligning Content with Search Intent When you understand what your audience is searching for, you can create content that better aligns with their intent.

Intent

Q4Launch

JUNE 29, 2023

How to maximize your digital marketing efforts to increase your revenue Digital marketing empowers property managers to increase brand recognition and make prospective guests more aware of their listings. If guests have never heard of you or your property management business, they’re less inclined to book your listings.

Digital Marketing

MediaBoom

AUGUST 10, 2023

Free Download Grow your client base with these proven tactics Receive your FREE copy of “Digital Marketing for Financial Advisors: How to Build Your Firm,” to get insights into growing your business with digital marketing. 13 Best Financial Advisor Marketing Strategies Follow these tried-and-tested methods to stand out in the crowd: 1.

Marketing Strategy

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Instead of relying on OTAs for their marketing muscle, you’ll have to run hotel marketing campaigns yourself. This way, you can manage questions across channels fast and streamline the booking process.

OTA

MediaBoom

DECEMBER 11, 2024

Effective PPC Strategies for Hotels: High-Intent Keyword Targeting : Bid on phrases specific to your offerings, such as oceanfront suites in Miami, to capture the right audience. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable. What are the 5 P’s of hotel management?

Marketing Strategy

MediaBoom

AUGUST 25, 2023

As medspas have grown across the country, so too has the rise of medspa digital marketing. This form of marketing encompasses web design, content and email marketing, automation, PPC, SEO, social media, influencers, and more to achieve the various goals of medspa owners. How would you achieve the above goals and more?

Digital Marketing

MediaBoom

AUGUST 23, 2024

Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Having a well-prepared crisis management plan is essential.

Resorts

SiteMinder

SEPTEMBER 20, 2022

If email marketing currently only translates into a newsletter for your hotel, then it may be time to look into post-stay email cadences that include surveys, drive loyalty sign-ups and perhaps an incentive to return. In a similar way, careful email communication prior to arrival may help your staff sell upgrades at check-in.

Marketing Strategy

gcommerce

JULY 22, 2024

Despite these limitations, we managed to overcome the hurdles and achieved favorable performance. We utilized Adara audiences, which provide first-party data based on existing travel intent collected through a network of partners in the airline, hotel, rental car, and travel sectors.

Average Daily Rate

MediaBoom

APRIL 14, 2023

Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. By creating or enabling these simple, impactful features: A contact form will help you get more leads and build your email marketing list.

ROI

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

Hotel Marketing

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today. What is a hotel CRM? Improved customer satisfaction.

Sales

MediaBoom

NOVEMBER 8, 2023

Identify the keywords they search for, understanding their search intent. Guest Reviews and Reputation Management Your reputation is everything in business. You can send an automated follow-up email after checkout. Managing Online Reviews and Ratings Reputation management doesn’t stop in a local SEO campaign.

Revenue

Lure Agency

MARCH 7, 2023

The human touch, real people connecting with real people,” Juli Petit-Davis, Director of Sales & Marketing at Benchmark, says. “We have also been able to manage with two salespeople instead of the 3.5 The result: direct qualified leads increased by 140%, and email open and click-through rates improved by 40.6%

Market

Experience Hotel

FEBRUARY 26, 2021

Notre intention était de mettre en lumière les comportements décisifs qui ont amené ces hôteliers à fidéliser leurs clients et à maintenir leur activité pendant cette période si particulière. A votre avis, le yield / revenue management est-t-il un sujet sur lequel il faudra vous concentrer en 2021 ?

Revenue Management

Up Hotel

DECEMBER 9, 2024

PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotel marketing, enabling properties to target potential guests with precision. Triptease excels in delivering competitive rates through dynamic bidding algorithms, while Cendyn simplifies managing campaigns across multiple channels.

ROI

MediaBoom

APRIL 22, 2023

Family law digital marketing is crucial in contemporary legal practice. Employing search engine optimization, social media content creation, and email marketing can help firms increase their online presence, attract new clients, and build a trustworthy reputation. What is the best way to make a first impression?

Digital Marketing

Travelboom Marketing

DECEMBER 16, 2022

Luckily, several software providers can help you claim and manage these online listings to ensure accuracy and consistency. Plus, you can take social media marketing strategy to the next level through paid ads. Check out the top 5 email marketing trends for 2023.

OTA

MediaBoom

JUNE 26, 2024

Asana VISIT WEBSITE The project management tool Asana is another on our list of great B2B website examples. The use of CTA buttons is limited but intentional. This design emphasizes simplicity and effectiveness, making it easy for businesses to explore Mailchimp’s email marketing solutions, exemplifying effective B2B website design.

B2B

Travel Media Group

MARCH 1, 2023

And I, but I think it’s all about whatever your intention is, you know, and I think this is like the beginning of the year and we probably have like fresh or maybe not so fresh marketing plans that we created maybe October, November of last year. MOV And use it in email marketing campaigns, right?

Hotels

Cloudbeds

OCTOBER 16, 2024

Nearly 50% of callers have a high intent to book, meaning failing to convert these leads is leaving significant money on the table. If your team isn’t closing these high-intent callers, you’re missing out on a major revenue opportunity. Focusing on improving these metrics can drive serious revenue growth.

Revenue

MediaBoom

APRIL 2, 2024

Here are a few tactics to focus on: Hyper-Localized Content: Success luxury real estate marketing strategies use local SEO to educate buyers and sellers on the types of the types of properties a realtor is selling. Local SEO: Since real estate agents often appeal to local markets, having an optimized Google Business profile is key.

Real Estate

MediaBoom

MARCH 15, 2024

Incorporate keywords: Include relevant keywords in header tags to reinforce the topic and optimize for search intent. Identify the keywords they search for, understanding their search intent. Guest Reviews and Reputation Management Your reputation is everything in business.

Hotels

MediaBoom

MARCH 7, 2025

AI & Personalization Search engines are getting smarter, favoring personalized content that aligns with user intent. Understanding Search Intent for Hospitality SEO One of the biggest mistakes in hospitality SEO is optimizing a website without understanding the search intent behind user queries. Use SEO-friendly URLs (e.g.,

Hospitality

Hotel Speak

MARCH 18, 2025

Data may sit partially in the property management system (PMS), in F&B systems, within on-site spa and leisure outlets, and on third-party ePOS and other supporting systems. The insights gained make a huge difference to the level of targeting that can be achieved in digital marketing.

Digital Marketing

TravelNet

APRIL 10, 2025

The STR market has exploded in recent years, with more listings than ever vying for the attention of a finite number of guests. Platforms like Airbnb and Vrbo have made it easy for property managers and homeowners to list their spaces. Chances are, youve already carved out a unique space in your market, intentionally or otherwise.

Market