STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

Hotel Marketing

Up Hotel

JANUARY 25, 2022

Email marketing is an important aspect of hotel digital marketing. Current statistics show that more than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks compared to other types of email. Here are our top tips for getting the most out of your email marketing.

Email Marketing

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Conversion Metrics: Is your website driving bookings, leads, quotes, and/or other success events?

Hotel Marketing

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy

Travelboom Marketing

APRIL 9, 2024

In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices. We are excited to welcome Mackenzie to TravelBoom,” said Pete DiMaio, COO of TravelBoom.

Business

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. Looking for additional hotel technology marketing strategies to attract customers to your property?

Hotel Marketing

Up Hotel

MARCH 11, 2022

Conversion events are an important bit of data for your company’s growth and success in your PPC endeavours. Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? They also design and build conversion event forms.

Events

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing

Travelboom Marketing

MARCH 11, 2024

What Is Experiential Marketing? Experiential marketing for hotels involves using branding events, pop-up displays, or other interactions on and off the property to connect with customers and give the audience new ways to engage with the brand.

Market

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing

gcommerce

AUGUST 19, 2024

Using images to mirror your social and display campaigns can also drive visual interest while posts on Yext, Google My Business, and Bing Places can help the people who care the most about your hotel find your sale easily. This is a great way to get out of the inbox and reach your customers in a unique way once your sale begins.

Sales

MediaBoom

MARCH 14, 2024

However, modern travelers prioritize the experience they’ll have when booking a hotel. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy

gcommerce

MARCH 25, 2024

Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

Email Marketing

MediaBoom

AUGUST 7, 2024

Regardless, Facebook remains a crucial social media platform to feature in your hotel marketing agenda. Also, they look out for nearby Events, involve in Groups, and stream live videos. Tips For Your Hotel To Get The Best From Facebook Recognize and take charge of customer questions via Facebook Messenger. Do not forget!

Hotels

eZee Absolute

OCTOBER 16, 2023

Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales. Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours. Imagine if a hotel only made money from renting rooms.

Ancillary Revenue

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market

MediaBoom

MARCH 23, 2023

Email marketing Technology has changed the hospitality industry, industry experts are estimating a 135% increase in revenue with the introduction of technology to the hospitality industry. Virtual Events Like webinars, virtual events are extremely popular, especially since the pandemic.

Digital Marketing

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing

Social Tables

SEPTEMBER 22, 2017

For instance, if the majority of guests are professionals staying one or two days for business meetings, marketing family-friendliness isn’t very effective. Time- and Location- Specific Marketing Campaigns. Big data for hotels offers many exciting opportunities beyond these four applications.

Cancellation

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels. Also, if you don’t have one, consider launching a loyalty program.

OTA

Hotel Speak

JULY 26, 2024

Let’s consider where and how AI can help hotel marketing as an example: Idea Generation & Recommendations: Ask AI for ideas for your next blog or social media posts based on the theme you plan to write about. How about ideas for hotel events to attract a local audience or recommendations on setting up a Christmas photo booth?

Operations

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA

Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotel marketing, enabling properties to target potential guests with precision.

ROI

Travelboom Marketing

MAY 24, 2024

Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.

Revenue Management

gcommerce

SEPTEMBER 18, 2024

What we found exceeded our expectations and made our annual attendance more of a pilgrimage than a perfunctory event. To be clear, Inbound is hosted by Hubspot , and it is primarily a B2B-focused event. So you might think, “How is this relevant to hotel marketing?” The best way to explain it is by way of a few examples.

Digital Marketing

Travel Media Group

DECEMBER 12, 2018

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing. So if you haven't already, start collecting emails from your guests when they first arrive at your property. You can reach out to them for holiday events or stay again and save packages. Happy holidays.

Market

Xotels

AUGUST 15, 2022

Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. Map the events, conferences, expositions, trade fairs, concerts, holidays, vacations, long weekends, etc to the following year. Capturing more market share, or penetrating new markets was just not in their mindset.

Market

gcommerce

SEPTEMBER 16, 2024

I could wax poetic about the insular, circular nature of our industry, but I also love networking with peers at the premier events in hospitality. World-class marketing content Ryan Reynolds, Serena Williams, and Kara Swisher headline this year's main stage speakers.

Market

gcommerce

AUGUST 27, 2024

Here's how revenue management benefits luxury properties: Dynamic pricing: Revenue management systems allow luxury hotels to adjust room rates in real-time based on factors like demand, seasonality, and special events. This ensures that rooms are priced competitively while maximizing profits.

Revenue Management

Lure Agency

MARCH 7, 2023

Relationship marketing is vital for hotel sales professionals because it helps them build trust, better understand prospects’ needs, and encourages customer loyalty and repeat business. The Basic Elements of Relationship Marketing There are four basic elements of relationship marketing.

Market

MediaBoom

FEBRUARY 23, 2024

This desire goes beyond the physical product to encompass the entire purchasing experience, from limited editions to members-only events. They follow high-end brands on social media, attend brand events, and stay informed about the latest offerings. Brands that can deliver this level of customization stand to gain a loyal following.

Consumer

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Marketing KPIs. Email marketing metrics include subscription rates, email open rates, and click-through rates. Guest experience key performance indicators (KPIs).

Operations

SiteMinder

OCTOBER 11, 2022

What is video marketing for hotels? Video marketing for hotels and the wider hospitality industry can range from content about your hotel, to exclusive leisure facilities and event promos. Why do hotels need a video marketing strategy? Include videos within your email marketing.

Market

MediaBoom

NOVEMBER 8, 2023

When search engines like Google crawl your website, they’ll use your hotel schema markups to determine what’s on your web pages. Google can recognize more than 30 schema types, from articles to datasets, events, FAQs, how-tos, learning videos, podcasts, Q&As, and videos. Local business markups are especially pertinent for hotels.

Revenue