Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Hotel marketing tips for Black Friday and Cyber Monday

Revinate

Black Friday is the biggest shopping weekend of the year — and the hospitality sector is no exception. Black Friday hotel marketing has become a significant opportunity for hoteliers to drive direct bookings and personally connect with past and future guests. Because guests will be spending. In 2022, Black Friday spending topped $9.12 billion — [.] The post Hotel marketing tips for Black Friday and Cyber Monday appeared first on Revinate.

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Driving Direct Bookings: Effective SEO Techniques for Hotel Websites

Are Morch

Search engine optimization (SEO) has been the buzzword in marketing since the advent of digital marketing. Businesses in all industries now rely on SEO to improve their visibility on the internet with the hope of catching the attention of potential customers. People rely on search engines (e.g. Google or Bing) to figure out life on […] The post Driving Direct Bookings: Effective SEO Techniques for Hotel Websites appeared first on Are Morch, Digital Transformation Coach.

Hotels 273
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America’s Favorite Flight Destinations in 2023? Cancun and London

Skift Blog

Skift Take: Flight booking data reveals Americans' top worldwide and domestic destinations so far this year. Tourism marketers take note, especially of changes from the 2019 rankings.

Tourism 124
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Omni Fort Lauderdale Hotel to Open Late 2025

Hotel News Resource

Set to open its doors in late 2025, the new 29-story hotel development, located at 1950 Eisenhower Blvd, will be connected directly to the Broward County Convention Center, which is currently undergoing a major expansion and renovation.

Hotels 126
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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8 pre-stay communication ideas to increase guest satisfaction

eHotelier

The pre-stay stage gives you a great opportunity to engage with your guests and set the tone for their upcoming experience. However, it's essential to remember that not all guests are the same, and a one-size-fits-all approach won't yield the best results.

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Travelodge transformed into outdoor art gallery for Darwin festival

Hotel Management

TFE Hotels’ Travelodge Resort Darwin has served as a five-storey blank canvas for Australian artist, Adnate’s latest creation as part of the Darwin Street Art Festival (DSAF). In less than six days – working in 33.7 °C heat and 90% humidity – Adnate created two large scale artworks on the hotel’s exterior wall in tribute to the local Larrakia mob. “The children featured in Travelodge mural are both from the Fejo family – they are Larrakia people and are the Traditional Owners of Garramilla (Darw

Resorts 122

More Trending

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Embassy Suites Gulf Shore Commences Development

Lodging

GULF SHORES, Alabama—DD Partners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta, and Woodbine Development Corporation of Dallas announced the development of Embassy Suites Gulf Shores. Now underway, Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in the summer of 2025.

Resorts 120
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HomeToGo Unwraps Trending Destinations for Thanksgiving and the Holiday Season

Hospitality Net

HomeToGo, the marketplace with the world’s largest selection of vacation rentals, today revealed its latest trend report stuffed with delectable insights on Thanksgiving and holiday season travel. Based on a survey of U.S. travelers and an analysis of HomeToGo search behaviors, the study shows that many Americans are getting into the festive spirit this year with more than half (50%) of U.S. travelers planning visits to holiday markets and winter festivals.

Travel 117
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‘Win’ for tourism as China and Australia agree to multi-entry visa

Hotel Management

An agreement to create a new multi-entry visa to facilitate exchanges and closer links between China and Australia has been welcomed by peak accommodation industry body, Accommodation Australia. During meetings this week between Prime Minister of Australia Anthony Albanese, Chinese president, Xi Jinping, and premier, Li Qiang, leaders discussed ways to facilitate exchanges and closer links between people in the two countries.

Tourism 119
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Booking.com Launches Cruises in the U.S.

Skift Blog

Skift Take: There doesn't seem to be much of a downside for Booking.com getting into cruises. As with flights, which it launched in 2019, we can only say — what took you so long?

Travel 120
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Histamine Levels from Bed Bugs May Be Putting Rooms at Risk

Hotel Business

Wellness is a growing focus of the hospitality experience, with the industry increasingly offering healthy, relaxing and personal care-driven stays to guests. This is a basic principle of resorts and spas, while hotel locations have also integrated health consciousness into their environment. This process must begin with the physical environment of your facility.

Resorts 119
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CoStar: U.S. Hotel Labor Costs Normalize Business Mix

Lodging

WASHINGTON—A recent increase in U.S. hotel labor costs reflects a normalizing business mix and significant gains in group demand, according to September year-to-date P&L data from CoStar. U.S. Hotel Performance September 2023 YTD Per-Available-Room Metrics (Percentage change from September 2022 YTD)GOPPAR: $75.74 (up 6.2 percent)TRevPAR: $208.34 (up 8.6 percent)EBITDA PAR: $52.95 (up 5.1 percent)LPAR (Labor Costs): $69.36 (up 13.1 percent) “September labor costs were higher than the summer m

Hotels 116
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Evolving hospitality: meeting guest expectations in a transforming world

eHotelier

Meeting guest expectations when they’re always changing isn’t an easy task. Here's a blueprint of the best practices for creating personalized guest experiences that cater to their unique needs and preferences.

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Inside Atlantis The Royal’s Strategy to Capture the Ultra-Luxury Travel Segment

Skift Blog

Skift Take: Ultra-luxury travelers’ accelerating desire for exceptional and exclusive experiences is driving hospitality to reach new heights in a rarefied segment. Atlantis The Royal is setting new standards in its quest to anticipate the needs of a continuously evolving high-end travel market.

Travel 112
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Dollywood’s HeartSong Lodge & Resort debuts

Hotel Business

Dollywood’s HeartSong Lodge & Resort has opened as the second resort created by Dollywood Parks & Resorts and renowned singer/songwriter Dolly Parton, further expanding the family destination located in Pigeon Forge, TN. Located next to Dollywood’s original resort, Dollywood’s DreamMore Resort and Spa, the 302-room lodge was inspired by Parton’s love of the Great Smoky Mountains.

Resorts 115
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The Evolution of Key Control

Lodging

Managing the distribution and availability of hotel keys to staff is a basic but sometimes underappreciated aspect of building security. Speaking with LODGING, Tim Purpura, VP global sales & marketing, Morse Watchmans, explained how far tech-enabled key control has come in recent years. Founded in 1882, Morse Watchmans has made several advancements in key management in recent decades, beginning with the introduction of the KeyWatcher in 1993.

Hotels 113
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Les Roches Highlights at the Hospitality ON Awards®

Hospitality Net

Sommet Education, the world’s leading group of hospitality management institutions, and its flagship institution, Les Roches, received accolades in the Hospitality ON Awards® that have distinguished, for over two decades, the most exemplary and innovative initiatives within the global hospitality industry.

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SAS Secures $1.2 Billion From Consortium Led by Castlelake, Air France

Skift Blog

Skift Take: If Europe's regulators back Air France-KLM taking a stake in SAS, along with IAG buying Air Europa, and Lufthansa acquiring ITA, Europe's aviation market will become more like the U.S. one, which has been the world’s most profitable.

Market 115
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Preventing Employee Burnout in Restaurants & Hospitality: An Integrated Approach

Speaker: Lissa Bowen - Chief People + Culture Officer, Full Course Executive Director, Full Course Foundation

Employee burnout is a pervasive issue in the fast-paced and demanding restaurant industry, resulting in decreased productivity, high turnover rates, and compromised mental well-being. Effectively addressing this challenge requires a comprehensive approach that combines conventional management techniques, insights from neuroscience, and stress management strategies.

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Charlestowne debuts Little Mod Hotel

Hotel Business

Hospitality management company Charlestowne Hotels has opened the Little Mod Hotel in Charlottesville, VA. Adjacent to the University of Virginia (UVA) grounds, a revitalized 1960s building is now home to the 20-room hotel that embraces nostalgia through groovy furnishings, whimsical F&B offerings, and an unapologetically hip vibe, according to the company.

Hotels 114
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Exclusive: first look inside Hotel Indigo Sydney Potts Point

Hotel Management

IHG’s neighbourhood-inspired boutique brand Hotel Indigo has made its Sydney debut with the opening of a 105-room Potts Point hotel this week. Hotel Indigo Sydney Potts Point opened on Thursday following Pro-invest Group’s multi-million-dollar refurbishment of the property. Tucked behind the city’s iconic Coca-Cola billboard, the revamped hotel is designed to reflect the eclectic Kings Cross neighbourhood, a long-time hotspot of hospitality and entertainment.

Hotels 111
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Boosting employee engagement: 3 key benefits of prioritizing mental health in the hospitality industry

eHotelier

Concentrating on the mental health of your talent can not only increase staff productivity and reduce staff turnover, but also enhance the guest experience with a proven effect on your bottom line. Here are a few strategies to help you achieve that.

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Tripadvisor Sees Viator at Full-Year Profitability in 2024

Skift Blog

Skift Take: Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Market 112
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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EDITION Redefines Luxury in Southeast Asia with the Singapore EDITION

Hospitality Net

The brand’s first hotel in the region is a tranquil green escape from Singapore’s bustling Orchard Road, with its curated collection of restaurants and bars, signature spa and stunning rooftop pool.

Hotels 111
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Accor eyes opportunities in the Pacific as Emblems gears up for global launch

Hotel Management

Accor is gearing up to launch its latest soft brand boutique hotel collection, Emblems, globally and is eyeing opportunities in the Pacific for the five-star offering. Emblems, which sits within Accor’s Luxury and Lifestyle division , above MGallery, will form an important part of Accor’s global growth strategy over the coming years. Accor’s Global Head of Hotel Performance for Sofitel, MGallery and Emblems, Kerrie Hannaford, told HM that the group is currently focused on finding suitable Emblem

Hotels 111
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Suppliers Are Improving by Leaps and Bounds, Planners Say

Lodging

Meetings and events have been back in a big way since late 2022, but they haven’t been without their challenges. Event planners have been dissatisfied with venue and supplier performance since the beginning of the COVID-19 pandemic, but planner opinion is finally swinging the other way. This is great news for venues, which will benefit from a closer relationship with event planners.

Events 112
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Amadeus and Microsoft Are Working on More AI Innovations — Here Are 3

Skift Blog

Skift Take: Major companies that have resources to invest are starting to show the potential for generative AI in travel aside from chatbots alone.

Travel 122
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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HotelRunner Invites to Explore the Tomorrow of Hospitality Technology at The Phocuswright Conference

Hospitality Net

HotelRunner, a leading innovator in travel and hospitality technology, will attend The Phocuswright Conference from November 13 to 16 in Florida. Sponsored by HotelRunner, the premier event will once again bring together the top industry professionals and decision-makers with the theme "You, Me & the Machine".

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easyJet holidays partners with SiteMinder to make listed hotels bookable until the last minute

SiteMinder

London, UK – easyJet holidays, the UK’s fastest-growing tour operator, has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to provide its 5000 listed hotels the ability to become bookable until the last minute. The partnership sees easyJet holidays integrated into SiteMinder’s platform, so listed hotels can offer dynamic room rates to travellers and make their full inventory bookable.

Hotels 112
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Knowland: Nashville Reports Strong Meetings and Events Growth

Lodging

ARLINGTON, Virginia—Knowland reported Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. Nashville was popular for conventions and meetings, bolstered by healthcare and financial/banking as its top industry drivers.

Events 109
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Uber Forecasts Banner Fourth Quarter on Strong Holiday Travel Demand

Skift Blog

Skift Take: The increasing return-to-office push — as well as the ongoing steady travel demand — is certainly coming at the first time for Uber, which is in a prime position to make a massive rebound from a challenging 2022.

Travel 109
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.