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The hospitality industry, a realm built on human connections and personalized experiences, is at the cusp of a technological revolution. Artificial intelligence (AI) is making waves, promising increased efficiency, enhanced guest experiences, and new avenues for revenue generation. However, amidst the excitement, it’s crucial to maintain a balanced perspective.
Marriott International is tapping into strong demand in Western Sydney with the signing of its first Marriott Hotel in Parramatta. Under an agreement with property developers JQZ, a 279-room new build premium hotel will be introduced as part of a large-scale mixed-use development on Church Street in the CBD. Slated to open in mid-2027, the Sydney Marriott Hotel Parramatta will be the fifth Marriott Hotels and Resorts property in Australia, and the second in New South Wales.
BETHESDA, MarylandMarriott International announced it has reached an agreement to acquire the lifestyle brandcitizenM. The transaction is expected to accelerate Marriotts global expansion of its select-service and lifestyle lodging offerings, as the company continues to focus on expanding its portfolio to provide more options for guests and Marriott Bonvoy members.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service. It focuses on building long-term relationships and providing solutions that empower customers to achieve their desired outcomes.
Skift Take: The Philippines may be late to the game, but it still has a shot at winning over remote workers. To compete with the likes of Thailand, Japan, and South Korea, it needs more than beaches it needs digital infrastructure, government coordination, and a clear pitch: its a future-ready remote work hub.
Marriott International has signed a deal to acquire lifestyle accommodation brand CitizenM for US$355 million. Recognised for its focus on art, design and technology, CitizenMs global portfolio consists of 36 open hotels (8,544 rooms) across more than 20 cities in the US, Europe, and Asia Pacific, including gateway cities like New York, London, Paris and Rome.
Marriott International has signed a deal to acquire lifestyle accommodation brand CitizenM for US$355 million. Recognised for its focus on art, design and technology, CitizenMs global portfolio consists of 36 open hotels (8,544 rooms) across more than 20 cities in the US, Europe, and Asia Pacific, including gateway cities like New York, London, Paris and Rome.
Walk through any airport, scroll through social media, or listen to dinner conversations, and one thing becomes clear. People are more excited to share what theyve experienced than what theyve purchased. Travelers today are shifting their spending from material goods to experiences that create meaningful moments. According to Bain & Company, global luxury spending remained steady at $1.5 trillion in 2024, while travel, entertainment, and dining sectors experienced significant growth.
Peachtree Group has secured U.S. Citizenship and Immigration Services (USCIS) approval for four regional centers: Peachtree South Regional Center, Peachtree Northeast Regional Center, Peachtree Midwest Regional Center and Peachtree West Regional Center. These approvals allow the company to independently structure and sponsor EB-5 projects within the designated territories, streamlining the investment process and enhancing efficiency in bringing deals to market.
Skift Take: The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliances new report reveals that guests want programs that feel personal, not transactional.
Hotels in New South Wales are employing more people and contributing more to the state economy than ever before, according to new research by Deloitte Access Economics, commissioned by AHA NSW. Accommodation Australia NSW General Manager Stacey McBride said the latest research found the associations 350 members from small regional motels and serviced apartments to large local and international hotels were punching well above their economic weight.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SOUTHLAKE, TexasSabre Corporationand TPG, a global alternative asset management firm, announced the signing of a definitive agreement under which TPG has agreed to acquire Sabre’s Hospitality Solutions business for$1.1 billion. TPG will invest in Hospitality Solutions through TPG Capital, the firm’s U.S. and European private equity platform.
GDS stands for global distribution system and is essentially a central reservation system for hotels, airlines, rental car companies, cruise lines, and other travel services worldwide. A GDS network puts your property in front of travel agents, corporate travel managers, and OTAs, and the importance of these networks is growing. More than half of global […] The post What is a GDS and Does My Hotel Need It?
Radisson Hotel Group has announced a number of key developments across Australasia including upcoming openings in Australia, New Zealand and Fiji. Following a record year in 2024, with the addition of almost 40,000 keys globally, the group is set to open several hotels later this year and in 2026. Full-scale construction has commenced on the development of Radisson Blu Mirage Resort Fiji, scheduled to open in 2026, with the project now funded by both the Fiji National Provident Fund (FNPF) and B
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
BELLEVUE, WashingtonStaypineapple Hotels Inc. announced thatUniversity Innhas been acquired by OneRE Apartment Fund LLC, a company affiliated withOnelin Capital Corporation. The boutique hotel is situated in the citys University District, and it provides access to the University of Washington, as well as an array of dining, retail, and cultural amenities.
Peachtree Group has launched its latest hotel structured as a Delaware Statutory Trust (DST), the 114-key Residence Inn Ocean Township, located along the Jersey Shore. This marks the companys eighth DST offering since launching the program in 2022. This newly developed property represents everything we look for in a DST offering: strong market fundamentals, a leading extended-stay brand and long-term upside driven by secular tailwinds in travel, said Tim Witt, president, 1031 exchange/DST produc
Skift Take: Another major airline is raising concerns about the slow ramp-up of greener jet fuels and warning that decarbonization could slip out of reach. Is this crunch time for aviations climate commitments?
Independent management company Trilogy Hotels has added a further two Accor brand hotels to its New South Wales portfolio this month. On May 1, 2025, Trilogy commenced operations of Peppers The Hills Lodge in Sydneys Hills District, and Mercure Newcastle Airport. Both hotels will remain under the Peppers and Mercure brands, with Accor continuing to provide brand distribution and loyalty programs.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
LONDONWyndham Hotels & Resorts introduced its La Quinta by Wyndham brand to the Georgian market, opening the beachside La Quinta by Wyndham Batumi. Georgias tourism industry is thriving, and Batumi is leading the way as a travel hotspot. In 2024 alone, Georgia welcomed 7.4 million international visitors, marking a 4.2 percent increase from the previous year.
Hotel distribution today is a different game. With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. Its not just about where youre listed, its about how well you manage, price, and promote across every touchpoint. 1. The New Age of Hotel Distribution 2. Rethinking the Role of a Channel Manager 3.
Skift Take: Amid heightened concerns about U.S. aviation infrastructure, a crop of startups are bullish that they will significantly disrupt the travel experience in the next few years.
Ennismores lifestyle brand Hyde makes its Australian debut today, May 2, with the opening of a Melbourne CBD property. Melbourne Place, which first opened in August 2024, has been reimagined and relaunched as Hyde Melbourne Place under an agreement between the hotel owner and Ennismore. Celebrated for its distinctive design, Melbourne Place was originally designed by local architecture studio Kennedy Nolan.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
NEWTON, MassachusettsSonesta International Hotels Corporation (Sonesta) announced the extension of its long-standing Master Franchise Agreement with GHL Hoteles (GHL) through 2034. The renewed agreement covers the development and franchising of most of Sonesta’s brandsfrom economy to upscale segmentsthroughout Peru, Colombia, Ecuador, Chile, and Argentina.
Reading Time: 5 minutes Across the hospitality industry, many hotels are consolidating their operations under all-in-one systems in pursuit of simplicity and efficiency. On paper, it sounds like the perfect solution: a single platform to manage every aspect of the business. However, this approach can present limitations when it comes to driving direct bookings and long-term profitability.
Skift Take: One of the world's largest airports has an expiration date. We don't know when that is yet, but DXB is fated to one day become apartment buildings, according to its CEO.
La Vie Hotels and Resorts is set to bring its NOOE brand to Thailands Bangsaray coastal region under a management agreement with developer, Irinraya Pattanawiranon. The US$30 million NOOE Bangsaray Hotels and Restaurants, which is currently under development, will feature 100 rooms, ranging between 47sqm and 95sqm each with living area and a private jacuzzi on the balcony.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
ATLANTA, GeorgiaAs a presenter and patron sponsor of this weeks Americas Lodging Investment Summit Caribbean & Latin America (ALIS CALA) conference,IHG Hotels & Resorts(IHG)reaffirmed its commitment to growth within Mexico, Latin America, and the Caribbean (MLAC). The nearly 400 open and pipeline IHG properties throughout the region span every segment, encompassing a mix of city, suburban, and coastal locations.
New data from HotStats show rising profitability across luxury hotels in the UAE, driven by strong top-line performance and disciplined cost control. The findings, following discussions at investor meetings at this years GIOHIS, reinforce the regions position as a high-yield market for hospitality investment and point to sustained demand, strong pricing power, and disciplined operations across the high-end segment.
Luxury Escapes CEO Adam Schwab shares his 2025 travel outlook, from The Good to The Not So Good and The Bad news for hotel and tourism businesses. Adam Schwab, Luxury Escapes Trying to provide a travel outlook is difficult in normal times, the challenge is amplified with US foreign policy uncertainty led by tariffs and wild fluctuations in global exchange rates (which have a meaningful effect on travel preferences).
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
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