August, 2021

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How to be Successful in Sales in 2021

Anthony Cole Training

Here at Anthony Cole Training Group, we are always striving towards helping our clients achieve sales success. We interviewed our Sales Development Experts for a curated list of how to be successful in sales for 2021. Their advice includes successful sales traits, habits, and characteristics. Use this detailed resource to your advantage, and boost your sales success in 2021!

Sales 332
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Managing Social Media Channels

Nuvho

Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed. According to Haworth Media, by 2025 millennials will make up the largest percentage of the global workforce, so whether we like it or not our audiences are now ‘hanging’ out on platforms like Facebook and Instagram to be entertained, to be educated and to research products or services prior to making a decision.

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IG Reels: Expert Answers to Frequently Asked Questions About Instagram’s Latest Feature

BCV

Instagram was first known for its glossy feeds of picture-perfect sunsets, fashionable influencers, and sumptuous food shots. It then morphed into a more dynamic platform thanks to Stories, which are temporary tastes of a person’s daily life. Now we’ve got Reels. The latest content type is Instagram’s version of the short clips that made TikTok a household name.

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Les 7 a priori sur le CRM hôtelier

Experience Hotel

Dernièrement, j’ai lu un article fantastique , écrit par un consultant hôtelier qui expliquait que les CRM hôteliers étaient l’une des pires choses jamais vues dans l’hôtellerie. J’ai trouvé son article pertinent, intelligent et totalement approprié à ce qu’il avait vécu. En effet, ce qu’il relate, tiré de son expérience personnelle, représente la pire utilisation du CRM jamais imaginée dans un hôtel !

Market 52
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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82 – 1 on 1 Hotel Workshop Takeaways & Insights

Travel Media Group

In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel. Ryan talks about the key takeaways and common themes that he uncovered in these 1-on-1 meetings with hoteliers.

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Top 4 ways to entice your hotel guests to book direct

Up Hotel

Imagine you’re booking a hotel room for a weekend away with your family. Who do you look to book with first? Do you go to an online travel agent, such as Expedia or Booking.com, or do you go to the hotel website directly? The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. According to research, 76% of bookings are made via OTAs, with travellers 57% more likely to book through an OTA now than before COVID-19.

OTA 52

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How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity this Presents for Hotels

Xotels

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA. Exactly ten years ago, Google launched what Andrew McCarthy, at the time Software Engineer for the Mountain View’s company, described as an “experimental search tool des

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Urban Market Recovery: 6 Keys to Maximizing the Rebound for City Hotels

BCV

The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. These were the places that city dwellers went to escape the confines of quarantines. While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group.

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5 Things Guests Are Checking Before Booking at Your Hotel

eTourism

What do guests check about your hotel before booking?

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81 – How Social Media and Online Reviews Impact Conversion

Travel Media Group

In this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest's decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion. Jason and Ryan start in the research stage, where they discuss what travelers are looking for on social media and online reputation sites.

Travel 52
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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14 College Event Ideas Students Will Actually Want to Attend

Social Tables

Wondering how to throw events that college students will actually want to attend? It’s time to shift your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Whether it seems like it or not, every college or university has students who are looking for active ways to participate in university life as well as the

Events 35
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5 Keys to a Better Banking Sales Training Approach

Anthony Cole Training

The bank CEOs we work with know they know that a banking sales training approach will help them by putting a structure in place for all to follow. In this blog, we discuss the 5 keys to choosing and implementing a better banking sales training program.

Sales 296
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How to Prospect for Sales

Anthony Cole Training

Some major shifts have occurred in the way that you should be prospecting for sales opportunities. But has your prospecting plan changed with it?

Sales 296
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Last-Minute Labor Day Travel: Social Media Marketing Tips to Capture Consumer Attention

BCV

Labor Day is traditionally an occasion to travel. It signals the end of the summer and the start of the school year, offering one final long weekend to escape before hectic schedules start and winter holidays begin to take prominence. Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling