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Success in hospitality is often determined by how well a property can plan for what’s to come, but how can hotels hope to navigate the uncertainty of today’s markets? The first step: Prepare for a downturn but live in the moment. The hospitality industry must stay aware of profit-increasing incentives and cost-cutting measures without negatively impacting service delivery and guest satisfaction.
Direct bookings are more than just a way to cut out commissions, they’re a strategic edge. This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. Why Direct Bookings Matter Understanding What Today’s Guest Really Wants The Role of Your Booking Engine in the Direct Booking Journey Optimising Your Website to Boost Direct Conversions Usi
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential.
Beyond celebrating the incredible marketing minds behind some of the UK’s best hotel marketing campaigns and hotel websites, this week’s Hotel Marketing Association Awards , held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby. Expertly moderated by Ryan Haynes the panel delved into some of the pressing issues shaping hotel marketing today.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
By Rosanna Caira and Amy Bostock TORONTO — The 2025 Hotel Association of Canada (HAC) Conference was held June 16 and 17 at the Westin Ottawa. The conference programming kicked off with a “Speed Stats” session, where industry experts delivered a data-rich snapshot of current trends impacting hospitality, revealing a nuanced picture of growth, opportunity, and ongoing uncertainty.
IHG and owners ISPT have welcomed the arrival of InterContinental Brisbane with the hotel now officially trading under the luxury brand. The 319-room Elizabeth Street hotel promises new guest programming and service excellence with a two-year transformation project to elevate the luxury experience commencing in 2026. InterContinental Brisbane Club InterContinental “We are incredibly proud to now have a footprint in one of Australia’s most dynamic and fast-growing cities and are excited to welcom
Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.
Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.
By Dr. Ravi Mehrotra The hospitality industry is undergoing profound transformation driven by rapid technological advancement, volatile market dynamics and heightened customer expectations. With all the changes impacting hoteliers so quickly—the need for hotels to do more with less, continuing pressures on margins, the rapid rise of AI—it’s time for new paradigm in revenue management, one rooted in scientific rigor, data integration and interdisciplinary collaboration.
Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.
The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. 1.
In a digital-first world, your hotel website is more than just a brand touchpoint – it’s a sales machine. With 65% of travellers preferring to book directly through a hotel’s website if given the right incentives (Source: Google Travel Insights), integrating a powerful booking engine is no longer optional, it’s essential. The SwiftBook Booking Engine provides hoteliers with a suite of customisable widgets that enable seamless direct bookings from any page on your website.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Welcome to "The AI Advantage," a monthly series by Michael J. Goldrich, Founder and Chief Advisor at Vivander Advisors. Each month, Michael explores the latest AI trends and innovations shaping the hospitality industry and their impact on hoteliers.
For Hotels For Professionals For Education Solutions Courses Certifications Immersive Learning Baseline Integrations Ritrovo Integration Maestro Integration Pricing Hotels and Education Individuals Resources News and Insights Tech.Ex Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Global News Suppliers Properties People Events Education Subscribe Log In Suppliers SynXis Concierge.AI supercharges direct bookings and guest engagement with generative AI Posted on 2
By Sean West Walk through any hotel and you’ll see millions spent on marble lobbies and designer furniture, but step outside to the pool deck? That’s where it becomes apparent the budget ran out—even though it’s often the first place guests head to and the last place they want to leave. A well-designed pool area does more than complement your property; it actively shapes how your guests will perceive your brand.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. For hotel chains and resorts managing high service volumes across multiple properties, the pressure to respond faster — without sacrificing quality — has made automated customer service not just an operational upgrade, but a financial necessity.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line? That very question is the starting point of HiJiffy’s latest white paper exploring how AI is reshaping hospitality and how to strike the right balance between technological efficiency and human touch.
Fiji’s hotel market has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality. Fiji’s tourism sector has achieved unprecedented success, with visitor arrivals surpassing one million for the first time—983,000 arriving by air and 82,000 as cruise passengers. This positive trajectory continues into 2025, with April showing a 4% increase compared to last year and holiday arrivals up 8%, with Australia remaining
Skift Take: Hilton acknowledges that hotels have been behind the curve on tech. But there are plenty of ways it's using AI to enhance the guest experience - and get more revenue too.
For Hotels For Professionals For Education Solutions Courses Certifications Immersive Learning Baseline Integrations Ritrovo Integration Maestro Integration Pricing Hotels and Education Individuals Resources News and Insights Tech.Ex Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Global News Suppliers Properties People Events Education Subscribe Log In Insights How to choose the right CDP for your hotel in 6 steps Willem Rabsztyn Posted on Today at 11:35 am Hom
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Originally published to Amadeus Insights By Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus Travel expectations are evolving. As influencers drive new trends and different generations seek their own diverse experiences, travelers’ needs are increasingly multi-dimensional. They want inspiration, reliability, transparency, and trips that are customized to their needs.
Hoteles Maioris is a family-owned chain with over 30 years of history, operating six properties across different regions in Mexico: Culiacán, Navolato, Guadalajara and La Paz. Their hotels are designed for travellers looking for a comfortable place to stay before continuing their journey. They offer comprehensive facilities, in-house restaurants, and locally sourced food for guests to experience the authentic taste of the region.
UNITED STATES, June 17, 2025 – roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name. For over 30 years, the industry has known innQuest as the software company behind roommaster , the flagship property management system used by thousands of hotels, inns, and resorts across more than 100 countries.
A selection of high-profile Fijian hotel owners will take to the stage next week at the highly anticipated AHICE Fiji Islands Investment in Tourism Summit. On Thursday June 26, local representatives from a broad spectrum of hotel businesses including owner groups, developers, operators, tourism and investment associations will share their expertise and business outlook with delegates.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
So I was sitting down in front of my computer getting ready to write this editor’s note, and Gregg Wallis, our senior editor, popped into my office to chat about the cover story he wrote for this issue. I asked him to give me a quick synopsis about the story I had assigned him—knowing I was going to write about it here—and he boiled it down to this: Fans in stands = heads in beds.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Distribution How secondary OTAs are disrupting hotel rate strategy As non-major booking platforms multiply, independent hotels face growing challenges to rate parity, direct sales, and digital control Jun 24, 2025 A quiet but growing threat is reshaping hotel distribution: the rise of secondary OTAs.
This article explains how AI Agents work, what features make them useful to large hotel groups, and how they help improve guest experience while reducing operational load.
With more than 15 years of history, oxoHotel has built an impressive portfolio of 28 properties in Colombia. The company is a multi-brand hotel group that works with major industry names like Hilton, Marriott and Curio, as well as independent boutique hotels across several tourist destinations. We spoke with Alejandro León Carvajal , Corporate Director of Revenue Management and Online Distribution at oxoHotel, who shared how SiteMinder has helped the group improve their distribution and operatio
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
INDIANAPOLIS, RMS Stand 1615 – June 16 – RMS has officially launched its next-generation booking engine at HITEC 2025, delivering a faster, cleaner, and more intuitive experience to boost direct bookings and meet modern guest expectations. Built with a mobile-first, ultra-responsive design that makes booking seamless across all devices. With fewer clicks and faster load times, guests can navigate the reservation process with ease, whether they’re booking from a laptop or smartphone.
Accor has hired nearly 100 refugees and migrants from 18 different cultural backgrounds across 17 of its operated hotels and Qantas lounges, through a partnership with Community Corporate. This cohort of employees – 68% of which are women – bring a rich mix of 22 spoken languages to hotels such as Sofitel Sydney Darling Harbour, Mantra Hindmarsh Square Adelaide, Pullman on the Park Melbourne, Novotel Sydney Darling Harbour, Mercure Perth on Hay and Ibis Styles Brisbane Elizabeth Street.
Outsourced revenue management has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. This approach delivers expert pricing, forecasting, and distribution support while keeping fixed costs low. In this guide, we explain what outsourced revenue management is , when it makes commercial sense, and how to measure its impact on RevPAR, GOP, and forecast confidence.
Your guests aren’t just booking from their phones—they’re living on them. If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
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