August, 2018

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How Sales Enablement Can Streamline Sales Training

Anthony Cole Training

In the fast-paced, ever-changing field of sales, it’s no wonder why systematic, repeatable training is important to keep sales reps up-to-date. Since sales reps often need to learn and adapt to the latest sales process, methodology, and messaging, offering timely training is a must. Equally important is the regular distribution of sales training content that is memorable.

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Listening IS NOT The Most Important Sales Skill

A Sales Guy

I often hear people say; God gave us two ears and one mouth for a reason. This fun little phrase is used to argue the point that salespeople need to listen more and talk less. I get the point, but it’s not accurate from my perspective. What it really should suggest is that people should tell less, not talk less. Telling is very different than talking.

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07 – Processes to Improve Hotel Reputation

Travel Media Group

In this episode of Suite Spot, we uncover which processes hoteliers can put in place to impact their reputation. Host Ryan Embree is joined by Jason Lee to discuss how at the heart of the matter, it's still all about service. In this episode of Suite Spot, we uncover which processes hoteliers can put in place to impact their reputation. Host Ryan Embree is joined by Jason Lee to discuss how at the heart of the matter, it's still all about service.

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How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram

eTourism

Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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11 Sales Lessons – What I learned During My Summer Vacations (Part 2)

Anthony Cole Training

As I mentioned in my previous article, I’ve had two vacations this summer. One trip was to Canada for fishing and another to Falmouth, Massachusetts to relax and visit our niece and her family. While there we relaxed, had some great meals, walked all over Falmouth, visited with a client, and ate lots of ice cream. All the while, I continued to be amazed by the sales lessons I learned during our daily adventures.

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Coaching Salespeople Increases Sales

A Sales Guy

The results are in. Sales coaching makes a difference in quota attainment. When people are coached, they are more likely to exceed quota by more than 10%. We wanted to know if coaching REALLY did make a difference when it comes to quota attainment in sales. Therefore, we surveyed over 100salespeople and sales leaders to find out exactly who’s being coached, what they’re coached on and the impact of coaching.

Sales 79

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How To Design Your Email Campaigns To Retain More Guests

eTourism

You don't need to hear it again: it's easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email.

Market 52
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06 – Optimizing for Voice Search

Travel Media Group

Amber Wojcek, content manager at Travel Media Group, joins host Ryan Embree to study the impact of voice search in the industry and where it might be heading. We provide tips on how hotels can optimize their websites for voice search and share best practices on voice search traffic conversion. Amber Wojcek, content manager at Travel Media Group, joins host Ryan Embree to study the impact of voice search in the industry and where it might be heading.

Travel 52
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The Recent Google Updates You Need To Know About

eTourism

No matter how much the rest of the digital marketing landscape evolves, Google's domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop.

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4 Powerful Blog Ideas To Drive More Bookings

eTourism

Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic.

Hotels 52
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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High Risk SEO: The Quick Fixes That May Cost You Your Rankings

eTourism

With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel's website a better position in the SERPs?

Market 52