January, 2019

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Bringing Clarity to Ambiguous Conversations

Anthony Cole Training

In selling, properly qualifying a prospective buyer is crucial in order to move an opportunity through the pipeline and ultimately close in your favor. Highly effective salespeople do this through the art of asking great sales questions and not fearing the outcome if they challenge a prospect’s statement, or question, in order to gain clarity. In this blog, we cover the 3 things to remember about all prospects and how to fully understand and qualify their motivation to make a change.

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Do You Know The Best Ways to Increase Event Attendance?

Social Tables

Events are a time for individuals to come together and learn something new. They’re a time for event planners to provide guests with an experience they’ll remember. In fact, 91 percent of event planners measure whether or not an event is successful based on attendee satisfaction, according to EventMB. What are some ways you can make sure to get attendees to your event, fill seats, and make it so as many people as possible can remember your event?

Events 155
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3 Emerging Travel Trends For 2019

eTourism

Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019.

Travel 52
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17 – Reputation Resolutions For 2019

Travel Media Group

In this episode of Suite Spot, we welcome in 2019 with several new year reputation resolutions for hoteliers. Ryan counts down the top 5 ways to make sure that your reputation strategy is off to a fast start and sets you up for success throughout the rest of the year. From top to bottom, these resolutions cover all things reputation, from recognizing which online reviews sites are at risk, to responding to every review.

Travel 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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La question des hébergeurs #1 : RGPD et Hôtellerie

Experience Hotel

En décembre, je vous annonçais un nouveau concept imaginé par Expérience Hôtel : vous nous posez des questions liées à des stratégies de commercialisation et nous y répondons sous forme d’une vidéo courte publiée sur le Web. Ainsi, nous sommes heureux de partager avec vous la première vidéo de cette rubrique ! Aujourd’hui, c’est Fabienne (directrice des hôtels France Albion et Helussi à Paris) qui nous demande « comment le RDPG impacte-t-il les anciennes lois que j’utilisais pour faire

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2019 Predictions – 5 Videos To Help Set The Mood And Prepare

Hotel Marketer

2018 flew by fast and a brand new year is here…what does 2019 have in store for us?

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Ryan Diggins on Becoming a Hotelier

Spherical

Colorado property developer Ryan Diggins entered the hospitality world with a bang last year, opening the award-winning Ramble Hotel in Denver. Denver, Colorado, is booming. Cranes pierce the skyline—with its enviable Rocky Mountain backdrop—and the city’s cultural scene is undergoing a bona fide renaissance. One of the neighborhoods at the center of this activity is River North Art District, where former warehouses have become art studios, music venues and top restaurants.

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4 Tips To Boost Guest Loyalty In 2019

eTourism

Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals.

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16 – Advice From a Hotel Review Response Writer

Travel Media Group

In this episode of Suite Spot, we pick the brain of a true hotel review response expert. Kristeena Seckinger, who has responded to over 100,000 hotel reviews in her career, joins host Ryan Embree to talk about what it takes to be a successful hotel review response writer and shares some best practices for online review response. From the proper length of a review response to which sites are the most important to respond to, Kristeena covers it all regarding review response.

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Stop Accepting "Think It Over (TIO)"

Anthony Cole Training

Facing stalls and objections throughout the sales process is a common occurrence for many salespeople. What we find is that, often, it is due to ineffective qualifying and not asking for the prospects commitment to take action prior to presenting a solution. In this blog, we will cover the 10 common symptoms that suggest you may accept put-offs from prospects and how that is affecting the strength and quality of your sales pipeline.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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The Two Truths and a Lie of Prospecting

Anthony Cole Training

Prospecting for salespeople is often a struggle due to varying factors including their ability to stay committed to the process and overcome rejection.

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The 19 Keys to Selling Success

Anthony Cole Training

2018 was a great year here at ACTG and we are excited to wish you a Happy 2019! However, the new year can be a bit overwhelming, don't you think?

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Success is Not a Resolution but a Revolution!

Anthony Cole Training

Sales success starts with a resolution, but finishes with a revolution.

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3 Achievable Marketing Resolutions For 2019

eTourism

As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them.

Market 52
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Porter & Sail’s Deepak Shrivastava on What to Watch For in 2019

Spherical

What’s on the modern traveler’s mind in 2019? We turned to Deepak Shrivastava, co-founder of app Porter & Sail. The omni-channel platform provides travelers with all-in-one functionality—hotel recommendations and booking, upgrade enrollment, neighborhood guides, mobile check-in—before, during and after their trip. Spherical’s rolling out a partnership with the app, and recently sat down with Shrivastava to talk about how travelers are pushing the entire industry forward.

Travel 52