Anthony Cole Training

MAY 1, 2018

There is a sales production target out there – somewhere. It’s different for every person and every organization but it’s out there. And for every person and every organization there is the actual sales production result that is being achieved today. That is the Sales Opportunity Gap.

Sales 162

Sales Closing 162

Experience Hotel

MAY 28, 2018

Tout le monde a maintenant entendu parler de la loi RGPD (Règlement Général sur la Protection des Données), mise en vigueur le 25 mai 2018. Et comme beaucoup d’entre nous, vous vous êtes probablement demandé : « Mais concrètement, ça change quoi pour mon hôtel ? ». Si tel est le cas, comprenez que vous n’êtes pas les seuls. Comme on pouvait s’y attendre avec ses 88 pages, ce texte de loi ne brille pas par sa simplicité.

Services 52

Services Revenue Management Email Marketing B2B 52

eTourism

MAY 19, 2018

What motivates travellers and inspires them to book? In the crucial early stages of travel planning it's not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape.

Travel 52

Travel Hotel Marketing Market Marketing 52

Anthony Cole Training

MAY 11, 2018

There are multiple keys to successful selling. In a blog from last July, I discuss 5 very important activities that drive sales success! Any discussion about successful selling has to include your productivity and effectiveness as well as closing more business. But working harder isn’t always the answer to selling more. Being more productive and effective in your work will lead to more sales and more profitable sales.

Sales Process 158

Sales Process Sales Closing Business 158

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Anthony Cole Training

MAY 31, 2018

Velfredo Perato -- the 15 th century economist -- demonstrated time and again the 80/20 rule. Yes, sometimes it's a 70/30 rule or a 60/40 rule. That is the obvious. There is nothing blinding about that. The blinding glimpse – the glimpse that causes you to blink like you are being blinded -- is when you look at the opposite end of the 80/20 rule.

Sales 138

Sales Management 138

Anthony Cole Training

MAY 9, 2018

I’m stuck this morning. I’m reading “ Building A Story Brand ” by Don Miller and I'm looking over my own book “ The Best Prospecting Book Ever Written ”. Don points out in chapter 7 that in order to get a prospect to push the ‘buy now’ button they have to trust that everything is going to turn out okay. That means that they have to trust you and everything you’ve said and presented to them.

Sales 127

Sales Branding 127

eTourism

MAY 7, 2018

From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it's expected to account for as much as 82% of all internet traffic by 2021.

Market 52

Market Marketing Hotel Marketing Hotels 52

eTourism

MAY 14, 2018

Facebook custom audiences allow you to target groups of people who have visited your hotel's website and performed (or not performed) certain actions while browsing it.

Hotels 52

Hotels 52

eTourism

MAY 27, 2018

Social media is constantly evolving, and it's crucial that your hotel's marketing campaigns keep up or else risk falling flat.

Hotel Marketing 52

Hotel Marketing Market Marketing Hotels 52