February, 2025

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The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse

Skift Blog

Skift Take: It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.

Travel 336
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Thailand Expects a Tourism Boom From Season 3 of 'The White Lotus'

Skift Blog

Skift Take: Thailand has benefited from foreign films set in the country for years, and a similar boom in interest is predicted following the new season of 'The White Lotus.

Tourism 335
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How Has AI Changed Travel Planning?

Skift Blog

Artificial intelligence is fundamentally changing many aspects of the travel industry, and here's a brief look at how the booming technology is

Travel 331
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Will Travelers Pay More for Green Trips? That's Not What Booking Holdings' CEO Is Seeing

Skift Blog

Skift Take: Reducing emissions remains a critical issue in Europe's tourism strategy. Its a steep challenge, but bringing everyone together to debate it can't be a bad idea.

Tourism 294
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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JetBlue Targets High-Spending Flyers as Industry Competition for Premium Travelers Heats Up

Skift Blog

Skift Take: As airlines race to expand premium offerings, this move is a key part of JetBlues strategy to enhance loyalty and drive profitability.

Travel 290
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What Travel Brands Should Know About China's RedNote

Skift Blog

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Branding 289

More Trending

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Redefining Luxury Hospitality in 2025

Skift Blog

Skift Take: Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.

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British Airways Boosts Loyalty Messaging to 'Reassure' Customers

Skift Blog

Skift Take: After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.

Business 281
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Marriott CEO: We Want '100% of Your Travel Wallet' — Exclusive Interview

Skift Blog

Skift Take: Marriott boss Anthony Capuano outlined his vision to transform the Fortune 200 company from a traditional hotel group into an all-encompassing travel enterprise. This change will demand the company be fast and nimble, such as by streamlining decision making.

Travel 280
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Disney's Gamble: More Cruise Ships, Parks, and Premium Prices

Skift Blog

Skift Take: Disney is expanding its cruise fleet and investing billions in its theme parks internationally. Yet maintaining premium pricing across a much larger footprint won't be easy.

Tourism 276
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Trivago Pushes AI-Powered Ads, Tries to Reduce Reliance on Google

Skift Blog

Skift Take: Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.

Revenue 274