September, 2022

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How Strong are Your People at Sales Negotiation?

Anthony Cole Training

Negotiate by definition is to deal or bargain with others in preparation of a contract or business deal. As a verb, negotiate means to move through in a satisfactory manner. In the world of selling, both of those definitions are relevant and important. Oftentimes, sales negotiation tactics seem to be related to price – giving or getting the best rate or fees for a product or service.

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4 Social Media Themes to Watch in 2022

Social Hospitality

Social media platforms started as a new and innovative method of communication and connection among friends and family. With time and refinement, it has transformed into an asset for businesses across the globe. This significant enhancement presents a vast number of opportunities for brands. 2022 Social Themes. In recent years, social media bridged the gap to new customer experiences with its ability to offer discovery, connection, and entertainment.

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How To Improve Your Hotels Brand Awareness

Are Morch

As a business, brand awareness is one of the most important endeavors that you could. The post How To Improve Your Hotels Brand Awareness appeared first on Are Morch, Digital Transformation Coach.

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10 Corporate Event Ideas Attendees Love

Social Tables

Looking for corporate event ideas that people actually get excited about? Banish boring and overdone corporate events with help from this blog post. We’ll teach you how to spice up any business gathering with the right decor, entertainment, and more. Corporate events get a bad rap. If the event is for internal teams, many attendees are obligated to go even if they don’t feel like it.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Content Marketing Tools for Hoteliers To Try

STAAH

While the hospitality industry is getting more automated, digital content demands time and effort to go around for creative content to attract guests. With online digital marketing tools available it can help you make your content marketing easy and effortless. Creating digital content that’s attractive to the right target audience is a lengthy and time-consuming process, which marketers have discovered to be among their areas of greatest stress.

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12 inspirational hospitality quotes to learn from at your hotel

SiteMinder

Trying to perfect the hospitality experience at your hotel can often have you thinking of a million different things and quickly overwhelm you. Sometimes getting it right isn’t all about reading dozens of blogs, books, or other resources, but instead taking note of a poignant quote and simple advice. In this blog we’ve picked some of the best hospitality quotes available on the web that you and your team can take inspiration from at your hotel.

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An Overview of TikTok Advertising for Businesses

Social Hospitality

It’s hard to find someone who hasn’t heard of TikTok. In the six years since TikTok debuted, it has amassed over 1 billion active users. Nearly 90% of TikTok’s users are below the age of 50, so it presents a unique opportunity for businesses to reach specific audiences. Social media is a fantastic way to advertise your business, and today it can reach a significantly larger audience than TV or radio.

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Hotel Marketing Tips To Write Better Instagram Captions

Are Morch

Hotel owners are now using Instagram to help promote their businesses. It is how they. The post Hotel Marketing Tips To Write Better Instagram Captions appeared first on Are Morch, Digital Transformation Coach.

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Best Ways to Promote Your Hotel

Hotelogix

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Meet The Team: Jackie, Business Development Manager, Malaysia

STAAH

With more than 10 years in the Travel & Hospitality space, Meet Jackie Jomieuce, Business Development Manager – Malaysia, STAAH. Tell us a bit about your career in hospitality/ technology and the journey to STAAH. I started my career in the Hospitality industry as a Travel Consultant at one of the Tour Agents in my hometown, right after I finished my degree.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Inflation won’t stop travellers: Global research from SiteMinder reveals the five key traveller trends set to transform accommodation

SiteMinder

World Tourism Day 2022: SiteMinder launches annual Changing Traveller Report, the largest accommodation-specific traveller survey globally. Sydney, Australia – SiteMinder (ASX:SDR), the world’s leading open hotel commerce platform, has today launched its annual Changing Traveller Report , revealing that the urge to travel is stronger than rising inflation, and the already popular ‘bleisure’ travel trend — combining business and leisure — is pushing new preferences that are set to change the hote

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The Power of Open-Ended Questions in Sales & Sales Management

Anthony Cole Training

Conversation is much more pleasant than interrogation. This is important for an effective coach to remember because after two or three questions, a salesperson is going to feel like they are being attacked. This is also true for prospects.

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How to Use Social Media to Manage Your Online Presence

Social Hospitality

The role of social media in managing your online reputation is increasingly important. As more and more people turn to social media to share their thoughts and opinions, it’s vital to have a strong presence on these channels. By being aware of social media’s role in reputation management , you can take steps to protect your image and maintain an excellent public persona.

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6 Brilliant Video Marketing Ideas For Hotels

Are Morch

Since the dawn of time, hotels have been trying to convince customers to visit them. The post 6 Brilliant Video Marketing Ideas For Hotels appeared first on Are Morch, Digital Transformation Coach.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Understand the Hotel Guest Journey to Enhance Experience

eZee Absolute

Everything in hoteliering is dynamic. The practices of yesterday are no longer relevant today. Back in the past, accommodation businesses wouldn’t bother to dig deeper and gain insights into their potential guests’ preferences. But not anymore. Over the last decade, hotels are inclining toward data-driven and psychological approaches. One such aspect of hoteliering is “understanding the guest journey”.

OTA
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STAAH appoints industry veteran, Tony Howlett, as its CEO

STAAH

In his new role as the Chief Executive Officer, Tony will be responsible for overall leadership, strategy and business management, driving STAAH’s vision of continued rapid growth of its business and 13,000+ customer base. The appointment came into effect from 1 September 2022. Tony steps up to this position from the Chief Operating Officer of STAAH, a role he held for more than three years.

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Hotel management apps: What are they and what are the best ones to use?

SiteMinder

With so much to think about as a modern hotelier, including how to respond to growing customer needs while maximising revenue and efficiency, you need to find solutions that make running a property much easier. Hotel management apps are one way of both increasing performance at your business and generally making life easier. This blog will tell you everything you need to know.

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How Hoteliers Can Ensure Safe and Secure Payments for Guests

Hotelogix

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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4 New OTA Trends That Hotel Properties Need to Know About

Refine

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website.

OTA
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Jewelry Retailers Offer Hospitality in Creative Ways

Are Morch

In the Internet age, many jewelry retailers find it difficult to compete with the convenience. The post Jewelry Retailers Offer Hospitality in Creative Ways appeared first on Are Morch, Digital Transformation Coach.

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This is How You Rebrand a Hotel Without Losing Business

eZee Absolute

Hotel rebranding is something that doesn’t happen often in the hospitality industry and for obvious reasons. But what if hotel rebranding is the only way to succeed in this competitive industry? Would you do it? Or, does it sound like a lot of work? Well, it isn’t that simple, to be honest. However, with the right strategy, rebranding your hotel could become easier, and without losing business.

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How to use Google trends for hotel marketing?

STAAH

As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. Primary amongst them is Google Trends – a free analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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[Webinar On-Demand] New Horizons: Navigating a changing economy and responding to tech-enabled travellers (Australia)

SiteMinder

In a period of accelerating consumer and economic change, the accommodation industry is being reshaped by a range of powerful external forces that can feel beyond its control. Staff shortages are placing new pressures on business structures, while mass e-commerce adoption and inflation are quickly evolving the plans and perspectives of the guests that fill hotel rooms.

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Technology Tools that Help Hotel Management

Hotelogix

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The 20 services your Hotel needs to have

Experience Hotel

What services should you have in your hotel? To answer this question, the Experience Hotel team analyzed thousands of pieces of data provided by our hotel customers to find the free and paid hotel services most valued by travelers. Top 10 chargeable services: List based on an analysis of 16,103 stays Breakfast Parking Love package [.] The post The 20 services your Hotel needs to have appeared first on Marketing Tips for Hoteliers.

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Up Takes Home 7 Accolades at the WebAwards 2022

Up Hotel

It’s been a really busy year for our team and the entire hospitality industry. The focus has been on rebuilding and growing as the sector continues to recover from the effects of the pandemic. Everyone at Up Hotel Agency has worked extremely hard, and we’re thrilled to announce that the team recently won multiple awards for a number of hotel and hospitality websites that we’ve developed!

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Top 10 OTAs for Hotels to Boost Bookings

eZee Absolute

It is a well-known fact that hoteliers nowadays secure a large percentage of their overall bookings through the online ecosystem. And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. Then it must be the best friend of hoteliers, right?

OTA
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Top voucher mistakes hoteliers make and how to avoid them

STAAH

You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly. Sometimes what matters to get things right is advice on what you should not do to be successful with your voucher marketing. Here are some of the most common mistakes hoteliers make when it comes to gift voucher marketing.

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Your complete guide to hotel market segmentation

SiteMinder

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment.

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5 Questions travellers must ask before choosing their hotel

Hotelogix

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.