Accor, Booking.com Report Finds Sustainable Traveler Motivations
Lodging
FEBRUARY 27, 2025
Accor, Booking.com, and the University of Surrey published a report based on research aimed at understanding and addressing traveler motivations when it comes to making more sustainable decisions during their stay. This initiative has been driven by an understanding that guests play a critical role in the efficacy and efficiency of sustainability initiatives.
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