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Creative best practices for hotel display ads

Hospitality Today

Cendyn outlines how effective ad creatives must go beyond aesthetics, focusing instead on clear, conversion-driven design elements. Key takeaways Responsive & branded design: Display ads should adapt across screen sizes and placements while staying true to the hotel’s visual identity.

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How to Use Google Ads for Better Hotel Visibility

Hotelogix

Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. It lets you show ads on Google Search, YouTube, and other websites. According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. What are retargeting ads? increase YOY.

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Hotel ad: Monitoring, compliance and parity

SiteMinder

Imagine paying for traffic on an ad that ends up sending guests elsewhere because they found a better deal on another site. Maintaining parity helps protect your revenue and reputation. of ad-driven direct revenue for D-EDGE hotels in 2023 , a 69% increase since 2019. Set your ad budget Don’t guess.

OTA
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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. It’s crucial to optimize your Amazon ad campaigns to ensure they drive high performance.

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Tracking Technologies in the Hospitality Industry

Hotel Speak

In addition, Google places a cookie when a user views (without clicking or interacting) a display ad or video. The cookie window for this is one day, so any conversion within 24 hours of viewing the ad will be attributed to Google. Objective: Measure marketing revenue and understand the performance of different channels.