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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Themed dining events, branded F&B products or package deals can encourage guests to dine in-house. Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. During Songkran, travelers dont just stay longer; they spend more. Tips to Boost Songkran Bookings and Delight Guests 1.
Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “
Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.
These tools can adjust your rates automatically, based on real-time data and market trends. Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Cross-Sell Other Services: Offer guests extra services like spa treatments, dining experiences, or local tours.
The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.
Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love. As the hospitality industry evolves, it’s exciting to see more hoteliers recognizing the immense value of a CRS.
Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech.
Whether you’re looking for creative hotel marketing ideas for holidays , planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
IRIS , a provider of mobile F&B and guest experience platforms for the hospitality sector, has partnered with hospitality management company Coury Hospitality to extend F&B mobile ordering across its portfolio following a 44% year-on-year increase in in-room dining sales.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Luxury lodges offer curated, holistic experiences, exceptional dining and wellbeing offerings. From an investment perspective, CBRE’s report highlights that domestic capital currently prevails in the luxury lodge market. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
The engine is fed data through multiple sources, whilst relying on its own intelligence based on market. The channel manager integration allows RMS-generated rates go live across OTAs in real time, allowing you to react faster to market shifts and booking patterns. 7) Drive More Revenue with Upsell Tools Why stop at the room?
This strategic appointment marks a significant step in reinforcing the Group’s leadership structure, as it continues to expand its presence and partnerships across both national and international markets. Her leadership has contributed to the hotel’s emergence as a leading destination within Rome’s competitive luxury market.
Whether you’re looking for creative hotel marketing ideas for holidays , planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. is fully integrated with Agilysys PMS, POS, spa, golf, dining, and activity systems.
👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Payment Processing Integrated payment solutions offer secure, multi-currency options and reduce errors in billing. Targeted Upselling The PMS identifies guest preferences, helping staff upsell upgrades or services like spa treatments and dining packages.
Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells. All teams, marketing, F&B, golf teams etc. AI can play a significant role in enhancing personalisation.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Whether its the moment a guest browses your booking engine, walks through your lobby, dines at your restaurant, or checks out your spa offerings the retail mindset says: this is a moment to create value for them and for us.
These are guests looking for elevated experiences, and they tend to spend moreâon suites, spa treatments, dining, and excursions. Corporate crossover : The Frosch acquisition brought in a large portfolio of managed corporate travel. weve got you covered.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. is fully integrated with Agilysys PMS, POS, spa, golf, dining, and activity systems.
Enhanced market insights: Hoteliers can harness STRâs robust benchmarking data to better understand market trends. Data-driven decisions: The integration will enable hoteliers to make more informed decisions regarding operations, marketing, and revenue management through real-time performance insights.
And as market conditions shift, so do the insightsâmaking this tool an agile companion in todayâs fast-moving hospitality landscape. The R370 solution enables secure, reliable and easy-to-manage wireless coverage in guest rooms, small lobbies and small dining areas to enhance guest satisfaction. Agilysys Book with S.P.E.N.D.
Guests can relax at The Cabin, an all-day dining venue inspired by the luxury of first-class travel, where bold Thai flavors and international favorites are prepared using locally sourced ingredients. Whether planning a conference or an intimate event, the second-floor meeting space accommodates up to 129 guests.
With travel and tourism in Asia Pacific (APAC) projected to grow at a compound annual growth rate (CAGR) of 4.10% from 2025 to 2029 – reaching an estimated market volume of US$358.70 Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.
Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Customer Relationship Management (CRM) System A CRM organizes guest data so that you can personalize their experience and market to them with the right offers at the right time. And not just from your hotel rooms?
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. is fully integrated with Agilysys PMS, POS, spa, golf, dining, and activity systems.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. is fully integrated with Agilysys PMS, POS, spa, golf, dining, and activity systems.
Whether its a seamless check-in process, personalized dining recommendations, or proactive problem-solving, customer satisfaction is at the heart of every hotel, resort, and travel business. Higher Revenue Potential Dynamic pricing models enable hotels to capitalize on market demand fluctuations, ensuring optimal pricing strategies.
Leveraging AI and automation, UNO Channel Manager helps reduce manual work, eliminate overbookings, and ensure real-time updates, giving hoteliers a competitive edge in a rapidly evolving market. Personalized Guest Experiences: Leverage data-driven insights to tailor service and create memorable dining experiences.
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. is fully integrated with Agilysys PMS, POS, spa, golf, dining, and activity systems.
Leveraging AI and automation, UNO Channel Manager helps reduce manual work, eliminate overbookings, and ensure real-time updates, giving hoteliers a competitive edge in a rapidly evolving market. Personalized Guest Experiences: Leverage data-driven insights to tailor service and create memorable dining experiences.
âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech. Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.
Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Is it your breathtaking sea views, your green practices, or your prize-winning dining spot? Highlight What Makes Your Hotel Unforgettable What sets your property apart?
The tablets also drive revenue by upsellingdining, spa services, and experiences. Holder has over 25 years of experience with Krispy Kreme, including as Senior Director of Consumer Insights, and has led brand marketing, innovation, research & development, and manufacturing services.
Recent market research indicates that the global hotel POS terminal market is set to reach a staggering $4.8 Multiple Folios per Guest: When systems aren’t connected, separate folios are created for services like dining, spa, or bar. billion by 2028 , growing at a CAGR of 8.1% from 2023 to 2028.
Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
What Hoteliers Can Learn from Carnivalâs Strategy Smart Tech is Not Optional Anymore Carnivalâs use of AI and real-time analytics to match food prep with actual dining patterns shows how tech can reduce both waste and costs. âTravel is an $11 trillion market,â Bidner said.
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
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