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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

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Maximising Hotel Profits Beyond Rooms

Hotel Management

Themed dining events, branded F&B products or package deals can encourage guests to dine in-house. Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.

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Songkran Booking Boom: Make Your Hotel the First Choice This Festive Season

eZee Absolute

Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. During Songkran, travelers dont just stay longer; they spend more. Tips to Boost Songkran Bookings and Delight Guests 1.

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Mews Digital Key partners with Salto smart access, unlocking next-level guest experiences

eHotelier

Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “

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SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.

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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

These tools can adjust your rates automatically, based on real-time data and market trends. Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Cross-Sell Other Services: Offer guests extra services like spa treatments, dining experiences, or local tours.