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Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand

Hotel Management

Crown Resorts has undergone a brand refresh for the first time in nearly a decade, in a public shift from its image as a casino and hotel to a world-class entertainment destination. Today marks an exciting new chapter in Crown’s history,” said Crown Resorts CEO, Ciarán Carruthers.

Branding 278
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DoubleTree Resort and Springmaid Pier Taps TravelBoom for Social Media Management

Travelboom Marketing

June 12, 2023 — DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., has partnered with TravelBoom, a leading digital marketing agency specializing in social media management. DoubleTree Resort is a leading vacation property on the Grand Strand, offering guests a relaxing and unforgettable beachfront experience.

Resorts 52
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A Comprehensive Guide to Hotel Market Segmentation

Inn Quest

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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Wyndham unites with SBE to ‘reinvent lifestyle’

Hotel Management

Wyndham Hotels and Resorts and “lifestyle visionary” Sam Nazarian’s privately-held hospitality group, SBE, have united to launch a new smart lifestyle brand under the working title, Project HQ Hotels and Residences. Project HQ plans to open 50 hotels by 2030, delivering approximately 7,500 rooms.

Scale 147
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Dayton House Resort Expands Marketing Partnership with TravelBoom

Travelboom Marketing

May 19, 2023 — Dayton House Resort, an oceanfront destination on the Grand Strand, has expanded its marketing efforts with TravelBoom. The family-friendly resort was already a client of TravelBoom. Located on Myrtle Beach, Dayton House Resort amenities include an indoor and outdoor pools, on-site dining, and direct beach access.

Resorts 52
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Exclusive: meet Marriott’s new VP of luxury hotels in Australia

Hotel Management

Marriott International is sharpening its focus on luxury with the appointment of Krister Svensson as Multi Property Vice President, Luxury Hotels Australia and General Manager at W Melbourne. Svensson spoke exclusively to HM about demand in the higher end of the market and his plans to take luxury to the next level.

Hotels 277
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Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional.