MediaBoom

MARCH 14, 2024

A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Exchanges focus around meeting face-to-face with a wide array of vendors, buyers, and mountain tourism suppliers from around the world. Exchanges will be held at the Dobson Ice Arena.

Hospitality

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 Travel advertising involves promoting tourism-related services, destinations, or experiences to attract and engage travelers. Travel advertising involves promoting tourism-related services, destinations, or experiences to attract and engage travelers.

Travel

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market

STAAH

APRIL 10, 2023

Our team at STAAH has successfully established connections with numerous new OTA channels, PMS solutions, and payment gateways. Rebahan is an Online Travel Agent (OTA) application created by PT. We’re continuously adding channels to our growing list of 350+ global integrations! Rejeki Berkah Nusantara. It is NOW ON CLOUD.

B2B

Cloudbeds

DECEMBER 12, 2023

Women in Travel and Hospitality is an event designed for women in travel, tourism, and hospitality where they will share tools, strategies, and ideas for business development. Learn how to create unique visitor experiences in sustainable tourism and wellness tourism. The travel and tourism sector, including hoteliers.

Tourism

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Traditional Marketing with a Modern Twist While digital marketing takes center stage, traditional channels still hold value.

Resorts

Cloudbeds

JANUARY 17, 2024

AI for streamlining marketing activities The explosion of artificial intelligence (AI) was monumental in 2023. While it hasn’t made as big of a splash as predicted, it has proven beneficial in the automation of specific tasks, especially around digital marketing.

Hotel Marketing

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

Revenue

SiteMinder

SEPTEMBER 14, 2022

Partner with organisations or tourism boards. Working with travel organisations or tourism boards gives your hotel a lot of bang for your buck, since anything you produce with them will likely be marketed via their budget and resources, allowing you to reap the rewards.

Market

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. While that has affected all industries, it takes a huge portion of the issues and challenges faced by the tourism and hospitality industry. Be consistent and patient with whatever tactics you apply.

Hotels

SiteMinder

AUGUST 1, 2024

In terms of specifics, make sure to include: Market size and growth: Assess the potential demand for hotel rooms in your area. Research the current and projected demand for hotels in your location, taking into account factors such as population growth, tourism trends, and economic activity.

Business

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads

MediaBoom

JANUARY 14, 2025

Explore proven strategies to craft hospitality website designs that captivate audiences, boost conversions, and meet the unique needs of hotels and tourism businesses. After working with Mediaboom in a previous role, I didnt hesitate to reach out to them to support our digital marketing efforts.

Hospitality

Travel Media Group

JULY 19, 2023

You know, I’ve worked in agency environments in PR and integrated marketing for hospitality and tourism companies. I’ve worked at Lakeside Resorts, I worked for Marriott where I spent most of my career is in field marketing at Marriott International for about 14 years. What about the individual hotelier?

Hospitality

SiteMinder

DECEMBER 7, 2023

Accomboost Academy Join Katie from Accommboost as she takes you through some digital marketing masterclasses for your hotel, including social media , Facebook Ads, and website search engine optimisation. INDABA – South Africa INDABA is a must visit event for tourism marketing.

Business

Travel Media Group

SEPTEMBER 17, 2024

And I had the fortune of joining an early stage OTA. There was three OTAs that launched ironically in 1997. And we’re, again, seeing destinations really struggle with the impact of tourism and hospitality. I mean, it started out in San Francisco in the sort of the “ com” era of 1997 to, you know, 2001, 2002.

Hospitality

Hotel News Resource

MARCH 5, 2025

This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability.However, achieving this requires a strategic approach to distribution that leverages the strengths of both Online Travel Agencies (OTAs) and direct booking channels.

Digital Marketing

MediaBoom

MAY 1, 2025

Hospitality advertising has become one of the most powerful tools to help your hotel, resort, or tourism business rise above the noise and attract high-value guests. Unlike general marketing, which focuses on broad brand awareness, advertising in hospitality is more targeted. Branding plays a crucial role here.

Hospitality

MediaBoom

MARCH 7, 2025

As the travel and tourism industry rebounds post-pandemic, guests are searching for more than just a place to staythey want unique experiences, top-tier service, and personalized recommendations. Write unique descriptions for each property rather than copying OTA (Online Travel Agency) content.

Hospitality

MediaBoom

MAY 2, 2025

Schedule Your Free Consultation Why Email Marketing is Essential for the Hospitality Industry Email marketing for hotels isn’t just a digital tacticits a direct communication channel that puts you in control of your guest relationships. Its also incredibly cost-effective.

Email Marketing