Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 110

OTA Shopping Occupancy Overbooking 110

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

gcommerce

MAY 7, 2024

Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. The post Flywheel News | April 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Google announced that it’s delaying the phase-out to 2025.

Digital Marketing 105

Digital Marketing Market Marketing OTA 105

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 111

OTA Cost Per Click Hotels Cancellation 111

MediaBoom

MARCH 14, 2024

A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. Booking.com is an Online Travel Agent (OTA), and its services are widely used by hoteliers to reach new and existing customers.

Digital Marketing 59

Digital Marketing Consumer Market Marketing 59

SiteMinder

OCTOBER 16, 2024

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

gcommerce

JANUARY 7, 2025

This guide will explore key strategies for navigating the evolving digital landscape, leveraging data and AI to drive guest satisfaction and loyalty, and ultimately achieving profitability in 2025. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 105

OTA Digital Marketing Hotel Marketing Market 105

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

STAAH

JUNE 17, 2025

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?

Cancellation 83

Cancellation OTA Events Upsell 83

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA 52

OTA Travel Hotels Services 52

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

TravelNet

JULY 8, 2025

There are special OTAs that cater to specific interests or travel styles. Beyond the Big Two: Other Great OTAs to Explore Smart operators are spreading out where they list their properties. Here are a few key platforms and what makes them special: Booking.com : This is one of the oldest and largest OTAs.

OTA 59

OTA Market Marketing Branding 59

STAAH

JUNE 5, 2025

Booking Engine Update SwiftBook – Pay Later SwiftBook – Flexible Fees SwiftBook – Abandoned Cart Re-Targeting InstantSite Update Horizontal Calendar in Accommodation Pages & Calendar Widget Channels New OTA Integrations Booking Engine Update 1) SwiftBook – Pay Later Whats new?

B2B 80

B2B OTA Accommodation Revenue 80

Little Hotelier

MAY 19, 2025

But its no mean feat to stand out in this ultra-competitive space, which is why many hotels partner with a professional hospitality digital marketing agency. In this guide well take a look at whether you should consider using a digital marketing agency for hospitality, the potential benefits of doing so, and how to identify the best.

Market 52

Market Marketing Hospitality Digital Marketing 52

Hospitality Today

OCTOBER 13, 2024

Europe's Digital Markets Act (DMA) is changing the way users interact with hotels through Google, the dominant search engine in the EU

OTA 45

OTA Digital Marketing Market Marketing 45

STAAH

JANUARY 2, 2024

This, in turn, affects income and competitiveness in a digital market. Find out more on STAAH Channel Manager here Online Travel Agents (OTAs): Your online distribution strategy cannot ignore this channel. Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy.

Global Distribution System 104

Global Distribution System OTA Hotels Accommodation 104

gcommerce

MAY 26, 2025

Chances are, sites like Kayak or OTAs will step up to be the first. Its truly an exciting time for the world of digital marketing. Its rapidly changing and were excited to explore the new frontier for digital marketing for hotels. This gave us hope for independent hotels and the battle for direct bookings.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Sales Revenue Hotels 98

Hospitality Today

JUNE 24, 2025

Key takeaways Google Hotels erodes in EU market share : DMA-driven changes and AI Overviews have eroded Google’s dominance—at least marginally—opening opportunities for OTAs to recapture traffic. Jun 25, 2025 • Hospitality U.S.

OTA 40

OTA Occupancy Digital Marketing Market Share 40

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Market 105

MediaBoom

JUNE 30, 2025

Hoteliers are finding the effectiveness of mobile to reach their customers is rapidly overtaking other avenues of digital marketing. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.

Market 53

Market Marketing Digital Marketing Hotels 53

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Is your percentage of OTA bookings in line with your goals?

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Amadeus Hospitality

APRIL 8, 2025

Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. Heres how commercial strategy can contribute to demand generation: Sales & marketing alignment : Sales knows the customers, and marketing understands how to reach them.

Revenue 59

Revenue Occupancy Hotels Revenue Management 59

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Market Marketing 98

SiteMinder

JUNE 5, 2025

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

Bookassist

MAY 15, 2024

Booking.com is now a gatekeeper In a significant development for the hotel industry and online booking landscape, this week the European Commission has officially designated Booking.com as a gatekeeper under the Digital Markets Act (DMA). obligations) and don’ts (i.e.

Digital Marketing 106

Digital Marketing Consumer Market Marketing 106

Hotel Business

SEPTEMBER 5, 2024

Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digital marketing tactics, accessible to independent lodging properties. said James Kay, CEO, Diamo.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

Hotel Management

MARCH 11, 2025

From AI to procurement software, in-room entertainment, door locking tech, PMS and RMS systems, digital marketing, robots and more, our INN Tech summits globally will feature even more rich content targeted at our VIP crowd of hotel investors, owners, GMs, VPs, CEOs and more, he said.

Events 130

Events Revenue Hotels Closing 130

gcommerce

JANUARY 7, 2025

This guide will explore key strategies for navigating the evolving digital landscape, leveraging data and AI to drive guest satisfaction and loyalty, and ultimately achieving profitability in 2025. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 52

OTA Digital Marketing Hotel Marketing Market 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Hotelier Magazine

MAY 13, 2025

From negotiating reduced OTA fees and leveraging Choice’s scale with suppliers, the company delivers tangible results for its franchise owners. Attracting and retaining new and existing guests through enhanced, AI-ready digital marketing capabilities that enable delivery of personalized messages to drive the right customers to hotels.

Average Length of Stay 52

Average Length of Stay Scale Revenue Hotels 52

Hotelogix

FEBRUARY 13, 2025

👉 Read Also - Sustainable Hotels: Practical Steps to Achieve Eco-Friendly Hospitality The Knowledge Gap: Learning the Online Ropes Feeling lost in the digital world? Use free online courses: Websites like Coursera offer free digital marketing classes. You’re not alone. Many small hotel owners feel the same.

Online Marketing 52

Online Marketing Market Marketing Hotels 52