gcommerce
FEBRUARY 13, 2023
Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. Right now, we are in a valley with CPCs at a 22.5%
gcommerce
APRIL 1, 2024
Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cloudbeds
JULY 27, 2023
Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?
gcommerce
MAY 22, 2023
Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Learn more about email marketing today!
Travelboom Marketing
APRIL 12, 2023
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. But why should Digital Marketers concern themselves with Hospitality REITs?
gcommerce
APRIL 12, 2023
One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. The less competitive your price is compared to OTAs, the more it will cost you for the same placements. I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire.
TravelNet
APRIL 25, 2024
Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.
Expert insights. Personalized for you.
52 
Let's personalize your content