eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. This is a harsh reality for businesses but the best part is, it can be overcome with a few strategies. This is where our next blog comes in.

Hospitality 102

Hospitality Marketing Strategy Occupancy Digital Marketing 102

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

MediaBoom

JUNE 22, 2023

What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Website design and email marketing are critical elements of a campaign.

Real Estate 98

Real Estate Market Marketing Digital Marketing 98

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Consumer 98

Consumer Branding Market Research Market 98

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business 95

Business Revenue Hotels Occupancy 95

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Find out more here.

Hotel Marketing 97

Hotel Marketing Market Marketing Hotels 97

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. By leveraging data and analytics, owners can optimize their pricing strategies to capture more bookings during peak periods and incentivize occupancy during off-peak times.

Revenue Management 52

Revenue Management Revenue Occupancy Market 52

Hotelogix

AUGUST 6, 2024

Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy. Invest in a well-planned digital marketing strategy to reach a broader target audience. Use segmentation to target different guest demographics with tailored offers. It helps in driving sales, leading to enhanced profit.  

Revenue 52

Revenue Management Upsell Target Marketing 52

Amadeus Hospitality

AUGUST 24, 2023

The latest data from Amadeus’ Demand36 0® reflects this, with on-the-books global hotel occupancy rates for H1 2023 trending above 2022 and 2021 levels, and just 3 points behind those seen in 2019. This intel can help launch effective and uniquely tailored digital media campaigns across all channels.

Travel 52

Travel Average Daily Rate Marketing Strategy Sales 52

TravelNet

APRIL 25, 2024

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

Market 52

Market Marketing Occupancy Business 52

Amadeus Hospitality

NOVEMBER 1, 2023

Originally published to Amadeus Insights The luxury hospitality company is expanding its partnership with Amadeus to drive greater brand awareness and bookings November 2, 2023 – As the world experiences a surge in travel this year, hotel occupancies in certain markets have exceeded those seen in 2019.

Hospitality 59

Hospitality Travel Market Marketing 59

Cloudbeds

AUGUST 12, 2024

Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). These AI-driven chatbots not only automate responses to common inquiries but also help streamline the booking process.

Hotels 98

Hotels Revenue Management Operations Revenue 98

AskSuite

JULY 20, 2023

Create a holistic marketing strategy Intelligent hotel management constantly seeks new avenues to enhance profits, especially ones that don’t involve increasing room rates. Leverage digital marketing channels Marketing channels represent a broad and versatile platform for reaching potential guests.

Management 52

Management Business Marketing Strategy Upsell 52

Catala Consulting

NOVEMBER 18, 2023

This approach includes optimizing room rates and occupancy, but it goes much further. Hotels that focus on profitability are better equipped to adapt to these changes, whether it’s by shifting their marketing strategies, updating their service offerings, or revising their pricing models.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. To ensure you’re operating at a profit, you’ll need to understand pricing at your hotel and optimise your pricing strategy so that you maximise the revenue that you generate per room and per guest.

Business 59

Business Hotels Management Revenue 59

eZee Absolute

JANUARY 19, 2023

When a hotel has its own in-house marketing team, it can work closely with other departments within the hotel as they have an understanding of the hotel’s day-to-day operations. Advantages of Outsourced Hotel Marketing Now, I am not taking sides. Here are some of the benefits of outsourced marketing for hotels: 1.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. We’ve also developed a portfolio wide summer promotion strategy.

Hospitality 97

Hospitality Market Marketing Business 97

Bookassist

NOVEMBER 4, 2022

[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. But we also can tailor that knowledge to the local markets as you mentioned above. All are supported by local customer success team experts.

Market 52

Market Marketing Management Sales 52

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.    No Marketing Costs: No need for digital marketing or advertising to acquire these guests.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

DECEMBER 17, 2024

With Cloudbeds Intelligence , for example, segments and their optimal promotions will be automatically suggested for direct marketing campaigns. The impact of robust guest profiles Guest profiles transform the way you interact with your guests and have a significant impact on marketing strategies, guest experience, and revenue generation.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

MARCH 20, 2023

6 benefits of segmentation for hotels By grouping guests into segments, hotels can: Be more targeted in marketing. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. Market segmentation plays an important role in a property’s revenue management strategy.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Cloudbeds

SEPTEMBER 24, 2024

A good reputation is one of the best marketing strategies that a hotel can have. Cloudbeds Cloudbeds offers a range of solutions to help hotels implement a robust reputation management strategy. The best type of feedback to build trust is user-generated – online reviews, social media posts, and word-of-mouth referrals.

Management 52

Management Hotels OTA Travel 52

Cloudbeds

DECEMBER 12, 2023

Contact industry leaders to learn everything from marketing strategies to finance and new technologies available. Learn strategies to bring more guests through the front door and build a better, more profitable business using effective modern marketing strategies and powerful partnerships. Who should attend?

Tourism 98

Tourism Events Hotels Operations 98

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today.

Sales 52

Sales Hotels Upsell Market 52

Travel Media Group

MARCH 1, 2023

One, we are in our brand new content creation studio, AKA the Digital Marketing Den. We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market? Where do we need occupancy? They’re looking for opportunity to capture more market share.

Hotels 59

Hotels Marketing Market Travel 59

Travel Media Group

FEBRUARY 8, 2023

So a lot of opportunity out there for occupancy for sure. Now, I’d be remiss if I didn’t say, you know, this is a digital marketing podcast here at the Suite Spot. So I wanna get OCIs strategy with reaching traveler’s digitally. We aspire to continue to grow those platforms.

Hospitality 52

Hospitality Travel Business Marketing 52

Cloudbeds

JUNE 8, 2023

From increasing occupancy to generating direct bookings and increasing ADR, lodging operators have a lot on their plate. At full occupancy , that’s $6,375 in potential revenue each day. At its average occupancy rate of 72%, the average revenue per night is $4,590. Say your run a 15-room luxury inn nestled in the foothills.

Management 99

Management Hotels Revenue Digital Marketing 99

Travel Media Group

FEBRUARY 26, 2025

And being out of touch, you know, with who your ideal prospect is, Ideal customer, ideal guest and target audience, that can really, really change the scope of occupancy numbers, revenue, numbers. Now all of a sudden they compound a little bit when all of a sudden it goes from 50% occupancy to 70%. And you gotta be ready for that.

Digital Marketing 52

Digital Marketing Management Marketing Market 52

AskSuite

MARCH 26, 2025

Maximizing hotel occupancy during off seasons requires data-driven forecasting, personalized communication, AI-powered solutions, and strategic partnerships. By leveraging tech tools, hotels can implement competitive strategies year-round.

Occupancy 52

Occupancy Revenue Forecasting Average Daily Rate 52