MediaBoom

APRIL 24, 2023

Luxury car marketing is just one of the many branches of marketing. But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 59

Branding Travel Services Target Marketing 59

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Hotelier Magazine

JULY 11, 2023

Artificial intelligence (AI) has been steadily weaving its way through digital marketing for a while now, from analytics and measurement to chat bots. But while there has been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 40

Digital Marketing Scale Market Marketing 40

MediaBoom

FEBRUARY 26, 2024

The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. There has never been a better time to build a luxury brand than this.

Branding 97

Branding Digital Marketing Market Marketing 97

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 85

Consumer Branding Market Research Market 85

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter?

Branding 82

Branding Market Marketing Digital Marketing 82

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. And for the majority of brand, that’s exactly what happens.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

MediaBoom

MARCH 15, 2024

Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Incorporate keywords that appeal to travelers seeking accommodations nationwide or globally. One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design.

Hotels 88

Hotels Accommodation Target Marketing Business 88

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

SiteMinder

AUGUST 29, 2023

Hotel operating costs Hotel operating costs encompass a wide array of expenses, from staff salaries, utility bills, and maintenance to marketing, guest amenities, and food & beverage supplies. Reduce your hotel’s marketing costs Paid promotion isn’t always guaranteed to garner more results.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. And it all starts with hotel market segmentation. What is hotel market segmentation? Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 80

Market Marketing Business Sales 80

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Travel Hotels 98

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 73

Hospitality Market Marketing Business 73

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. What is content marketing? What does content marketing mean for hotels?

Market 59

Market Marketing Hotels Travel 59

SiteMinder

DECEMBER 20, 2023

Corporate leaders also rank reputation as their most valuable asset and the World Economic Forum estimates that 25% of a company’s market value is directly related to its reputation. Consider working with influencers or travel bloggers to extend your reach. Get a better understanding of your ideal guests and guest segments.

Business 59

Business Hotels Management Revenue 59

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52