MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 80

Market Marketing Travel Email Marketing 80

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. We’ll then explore the significant advantages of luxury email marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

Amadeus Hospitality

MARCH 17, 2023

The Challenge By early 2022, following two years of pandemic-related travel restrictions, tourism to the Canary Islands had dramatically fallen off, but the travel industry worldwide had swung into full recovery mode. The campaign focused entirely on travelers from two of the destination’s top origin markets – Germany and the UK.

Travel 97

Travel Tourism ROI Market 97

Fuel Travel

MARCH 28, 2024

Travel is up, but so are guest expectations. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. Evaluate Your Digital Marketing: Your hotel’s digital marketing efforts should be strategic and specific. Are there channels you’re missing?

Revenue 90

Revenue Average Daily Rate Occupancy Digital Marketing 90

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Market 87

Market Marketing Marketing Strategy Email Marketing 87

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 88

Revenue Management Revenue Digital Marketing Hotels 88

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

Lure Agency

OCTOBER 5, 2022

It is no secret that social media has drastically changed how hotels are marketing their properties. These days relationship building in marketing is essential. As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Get to know what sort of traveler they are.

Consumer 52

Consumer Market Marketing Digital Marketing 52

BCV

APRIL 11, 2023

At BCV, we’re always looking to our colleagues–and clients–for new ways to leverage hotel social media marketing. Lindsey Sagnella , VP, Strategy & Innovation What are the best AI tools for hospitality marketing? However, Jasper is a great alternative with more features that can support marketers.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Fuel Travel

MARCH 28, 2023

Guests can skip the check-in line For guests, the obvious advantage of a hotel digital key is the option to skip the check-in line entirely. In fact, 70% of hotel guests would be more willing to stay at a hotel with digital key technology. For example, digital keys can be used to access a hotel’s gym, spa, or pool.

Ancillary Revenue 78

Ancillary Revenue ROI Revenue Hotels 78

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help.

Real Estate 84

Real Estate Digital Marketing Market Marketing 84

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Advising on embracing sustainability and digital trends for brand relevance.

Consumer 85

Consumer Branding Market Research Market 85

MediaBoom

DECEMBER 12, 2023

Isn’t it time your development stood out in the competitive real estate market? Book a consultation and let’s discuss how we can turn your vision into a digital masterpiece. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination.

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

MediaBoom

SEPTEMBER 5, 2023

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. Some retargeting messages can also be segmented by where a person is in the marketing funnel. Skip the sales jargon and lean into marketing storytelling instead.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. This is why Metasearch is incredibly important in the overall digital mix for hotels, especially independent properties. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.

Consumer 52

Consumer ROI KPI OTA 52

Travel Media Group

MAY 1, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. As we get geared up for a busy travel summer, we are here with another hospitality trailblazer, another Hilton brand leader. I’m your host, Ryan Embee.

Hospitality 52

Hospitality Branding Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. And for the majority of brand, that’s exactly what happens.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

MediaBoom

NOVEMBER 14, 2023

Moreover, understanding how to market to your existing clientele can significantly amplify your business development and strategy. This involves analyzing market trends and aligning them with your business goals. Skillfully leveraging content marketing and social media ensures robust communication channels.

B2B 83

B2B Business Marketing Strategy Sales 83

Cloudbeds

FEBRUARY 15, 2023

Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included.

OTA 52

OTA Cost Per Click Revenue Market 52

Travel Media Group

MAY 15, 2019

Stephanie concludes the interview by offering tips to hoteliers on how to leverage website analytics and how she shows ROI to her customers. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. Episode Transcript Our podcast is produced as an audio resource. I'm your host.

Hotels 52

Hotels ROI Digital Marketing Travel 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

SiteMinder

AUGUST 29, 2023

Hotel operating costs Hotel operating costs encompass a wide array of expenses, from staff salaries, utility bills, and maintenance to marketing, guest amenities, and food & beverage supplies. Reduce your hotel’s marketing costs Paid promotion isn’t always guaranteed to garner more results.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Catala Consulting

AUGUST 18, 2022

Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Email marketing for hotels is the perfect answer. Let’s dive right in.

Email Marketing 52

Email Marketing Market Marketing Hotels 52

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 80

Market Marketing Business Sales 80

MediaBoom

FEBRUARY 28, 2024

In your journey through the domain of luxury marketing and digital spaces, the significance of a website that not only captivates but also conveys the essence of luxury cannot be understated. Luxury Travel Websites Design : Immerse yourself in all those designs that set the gold standard for luxury travel online experiences.

Branding 70

Branding Real Estate Shopping Digital Marketing 70

Cloudbeds

JUNE 8, 2023

This year, more properties will invest in technology to help create new revenue opportunities, build better websites , manage marketing campaigns, automate services, and improve the guest experience. If you were to invest that 15 minutes (or $47.82) into marketing or technology that earned a new booking, you’d nearly quadruple your money.

Management 98

Management Hotels Revenue Digital Marketing 98