Cloudbeds

NOVEMBER 4, 2024

LONDON – 4 November 2024 – Sojern , the leading digital marketing platform built for travel, and Cloudbeds , the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Market 64

Market Marketing Travel Digital Marketing 64

MediaBoom

JUNE 30, 2025

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Avid travelers want consistency and great service.

Market 53

Market Marketing Digital Marketing Hotels 53

Social Hospitality

MAY 20, 2025

Yet, many in-house marketers in the hospitality industry are still forcing generic systems to do a very specific job. Marketing Metrics That Matter Another overlooked win? When your systems are built for your exact workflow, your team moves faster, your communication improves, and your marketing becomes more strategic.

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Sales Market Marketing Sales Process 130

Hotel Speak

NOVEMBER 12, 2024

Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, announce a new partnership to bring the two leaders together within the hotel technology space. For more information about the partnership, click here. For more information, visit www.cloudbeds.com.

Market 105

Market Marketing Travel Digital Marketing 105

Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

Market 40

Market Marketing Travel OTA 40

gcommerce

FEBRUARY 5, 2025

Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Action tip : If your hotel offers all-inclusive packages, make sure you're marketing it as the ultimate vacation hack.

Hotel Marketing 59

Hotel Marketing Market Marketing Travel 59

Hotel Speak

JANUARY 15, 2025

While OTAs provide valuable visibility and access to a broader audience, the study makes clear how the extra costs associated with rate undercutting significantly impact hotels marketing budgets and overall profitability. The research underscores the need for hotels to take a holistic view of their digital strategy.

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Cost Per Click OTA Digital Marketing Hotels 105

Refine

FEBRUARY 23, 2025

For 2025, digital marketing for hotels is no longer just about personalisation. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 The post Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025 appeared first on Revfine.com.

Digital Marketing 76

Digital Marketing Market Marketing Hotels 76

gcommerce

MAY 26, 2025

Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2025 below. Put simply, the more you build your own data and manage it with care, the better your marketing will perform.

Market 52

Market Marketing Shopping Intent 52

gcommerce

JUNE 25, 2025

In this exclusive webinar, GCommerce and The Hotels Network reveal how the Boston Harbor Hotel successfully adapted its digital strategy to outperform during a market slowdown. The post [Webinar Recording] Beyond the boom: smart marketing strategies for slowing travel demand appeared first on GCommerce Solutions.

Marketing Strategy 52

Marketing Strategy Market Marketing Travel 52

Hotel Management

JANUARY 30, 2025

The Asian Hotel Industry Conference & Exhibition (AHICE) is expanding its conference program with the introduction of two new events to the market.

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Events Hotels Digital Marketing Operations 147

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. As hospitality marketing technology specialists, were able to clearly advise our customers how changes can be dealt with.

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Cost Per Click OTA Hotels Digital Marketing 97

gcommerce

FEBRUARY 3, 2025

These enhancements aim to offer marketers a clearer understanding of how their campaigns are performing on the platform. The post Flywheel News | January 2025 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Discover now. Learn more here.

Digital Marketing 85

Digital Marketing Marketing Market Hotels 85

eHotelier

MAY 5, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Market 78

Market Marketing Hotel Marketing Digital Marketing 78

Hotel News Resource

MAY 20, 2025

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

Digital Marketing 68

Digital Marketing Marketing Strategy Market Marketing 68

gcommerce

MAY 26, 2025

Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing. Examples shown?

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Hotel Management

JULY 13, 2025

During her time at Accor, Couton has held several senior roles across loyalty, digital marketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. “I’m

Digital Marketing 130

Digital Marketing Operations Services B2B 130

MediaBoom

JULY 7, 2025

Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. The more positive mentions and ratings you collect, the more familiar — and trusted — your brand becomes in a crowded market. Let Mediaboom guide you. Get My Free Audit 6.

Management 61

Management Hotels Digital Marketing Branding 61

STAAH

JUNE 17, 2025

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.

Cancellation 83

Cancellation OTA Events Upsell 83

Hospitality Today

JUNE 23, 2025

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.

OTA 40

OTA Cost Per Click Digital Marketing Hotels 40

gcommerce

MAY 5, 2025

Exciting new Connected TV updates from Google Marketing Platform Google Marketing Platform has recently added a host of new innovations and features to their Connected TV (CTV) offering aimed at driving more efficient, measurable, and personalized campaigns. Learn more here. Learn more here. More about ads on Threads here.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

Hotel Designs

MAY 28, 2025

Recognizing the power of digital marketing early on, Laura invested heavily in SEO just as it was emerging, which quickly paid off, securing the companys first hotel contract for glass splashbacks. This growth led to a 3,000-key refurbishment program that cemented the company as a preferred supplier within the hospitality industry.

Business 102

Business Digital Marketing Services Scale 102

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market 52

Market Marketing Hospitality Digital Marketing 52

gcommerce

JUNE 18, 2025

In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.

Hotels 52

Hotels Market Marketing Sales 52

gcommerce

NOVEMBER 12, 2024

What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part of your hotel’s Google Business Profile listing, showing in both Maps and the standard Google results page.

Business 98

Business Events Hotels Digital Marketing 98

MediaBoom

JULY 7, 2025

Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. Get My Free Audit Why storytelling is so important for hotel marketing Storytelling isn’t just decoration, it’s the heart of how travelers connect with your hotel brand.

Branding 52

Branding Revenue Hotels Travel 52

Hotel News Resource

APRIL 15, 2025

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

Branding 68

Branding Digital Marketing Marketing Strategy Consumer 68

Hotel Business

JANUARY 8, 2025

Jared Saft , an 18-year veteran of Westgate, has been promoted to chief business & strategy officer and will continue to lead marketing, hotel sales, product development and owner services, while also overseeing the company’s long-term growth strategy. Heather Tritchel and Sam King have been promoted to SVPs, specialty marketing.

Resorts 64

Resorts Real Estate Casinos Services 64

Hospitality Today

JULY 1, 2025

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.

Consumer 40

Consumer Marketing Strategy Hotels Digital Marketing 40

Hospitality Today

JULY 15, 2025

Power Related must-reads GenAI is rewriting the travel marketing playbook - From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery. Get the full story at J.D.

Average Daily Rate 40

Average Daily Rate OTA Digital Marketing Hotels 40

Little Hotelier

JULY 15, 2025

Additionally, the EU’s Digital Markets Act has given hotels more opportunities to compete with OTAs on pricing, leading to a shift in the competitive landscape. Even with these developments, rate parity remains common in many markets. Rates need to be consistently monitored and updated.

OTA 52

OTA Hotels Revenue Management 52

Amadeus Hospitality

JUNE 18, 2025

These insights underscore the importance of a diversified marketing approach that reflects both generational and cultural preferences. And for hoteliers, destination marketing organizations (DMOs), and travel sellers, this presents a powerful opportunity to meet travelers at the very moment their dreams take shape.

Travel 52

Travel Digital Marketing Intent Market 52

Hotel Speak

APRIL 22, 2025

AI-powered business intelligence agents now allow operators to synthesize data from the PMS, revenue management systems, and market sources in real time. In todays volatile market conditions, such agility is vital. Offloading such tasks to AI messaging agents enables staff to focus on more complex or high-touch issues.

Operations 59

Operations Forecasting Hotels Digital Marketing 59

Horizon Hospitality

JULY 16, 2025

Remote-Ready Roles: Marketing, revenue management, HR, and reservations teams are increasingly operating in hybrid or fully remote models. Example: Hotel groups with large corporate teams are now offering work-from-home options for functions like digital marketing and data analytics.

Hospitality 52

Hospitality Digital Marketing Intent Operations 52

gcommerce

MAY 26, 2025

In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. This access enhances the credibility and appeal of your hotel's advertising efforts.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

Amadeus Hospitality

MARCH 20, 2025

Collaborating with Opinium Research, researchers questioned a combination of business and leisure travelers in six key markets USA, China, Germany, UK, France and India to deepen understanding of the end-to-end travel experience. . ### Methodology Findings for Travel Dreams are based on input from 6,000 travelers around the world.

Average Daily Rate 73

Average Daily Rate Services Travel Business 73

Amadeus Hospitality

APRIL 8, 2025

Far too often, hotels still operate in silos, where marketing, sales, and revenue teams dont always work together. Commercial strategy to supercharge demand generation Typically, marketing, sales, and revenue management function independently. Smaller marketing budgets : Precision matters.

Revenue 59

Revenue Occupancy Hotels Revenue Management 59